On a cool summer night, Nanjing's Purple Mountain is lit up by runners in glowing race outfits, dancing with fireflies as they measure the earth with their running steps. Yes, this is the magical Nanjing Purple Mountain "Liangshan Heroes" Fluorescent Run—the most unmissable event of 2015, taking place on the evening of July 25th (the third day of the Asia Outdoor Exhibition), where male and female runners will set off again!
The Nanjing Purple Mountain "Liangshan Heroes" Fluorescent Run is an outdoor night trail running event co-founded by the Asia Outdoor Exhibition and Sanfo Outdoor Company, with NORTHLAND as the title sponsor. It is a mass-participation activity aimed at better promoting outdoor sports and advocating the outdoor enthusiasts' philosophy of "sports, joy, and dreams." It showcases a new and healthy industry to exhibitors, audiences, media, and the citizens of Nanjing, offering a fresh perspective on the ancient capital and allowing everyone to fully experience its unique charm.
And now, here come the highlights!
The highlight of the fluorescent run is its "night run" concept, with glow-in-the-dark and reflective materials used to set up the course. Runners ascend to the summit under the night sky, taking in the breathtaking views of Nanjing while sharing the passion of summer with the mountain's fireflies—this is truly a nationwide first. To ensure the smooth running of the event, organizers have partnered with professional outdoor and sports fast-moving consumer goods brands to provide comprehensive services and outdoor safety support. Previous editions of the race enjoyed strong brand sponsorship, such as odlo providing apparel and SUNREE supplying headlamps... This year, brand involvement has reached an even higher level. As an Austrian professional outdoor brand offering a full range of equipment, NORTHLAND has consistently shown interest in running events. Participants in this fluorescent run will wear NORTHLAND’s Liangshan running quick-dry T-shirts, designed for urban night runners. These shirts feature special nighttime reflective strips to enhance runner safety.
Beyond the run, organizers have prepared an exciting music party and unlimited cold beer...
This year’s race is divided into the Heroes Challenge 21 km and the Fluorescent Experience 14 km, and registration is now open. All running enthusiasts, please visit the Sanfo Events official website http://travel.sanfo.com/saishi/paoshan2015/ to sign up.
Fluorescent Run + Running Zone = A Complete Running Experience
This year, the Asia Outdoor Exhibition has expanded its Running Zone, covering everything from product displays and industry forums to organizing the fluorescent run. It presents the industry's trends comprehensively to brands while offering consumers a full opportunity to understand running. "Interaction brings the sport closer to us, and understanding allows amateur enthusiasts to become more professional and scientific, maintaining long-term exercise habits and avoiding unnecessary injuries. The professional running platform provided by the Asia Outdoor Exhibition has become a leader in China’s running products and forums, making a significant contribution to the development of the domestic running industry," said Zhang Chaohui, Director of the Sanfo Club.
"Integrating a running event with an exhibition is a fantastic idea!" said Luo Wenjuan from NORTHLAND’s Brand Division. "For brands, more professional audiences engage with the interactive zones in the Running Zone while also participating in the 3rd Fluorescent Run. This allows them to better understand product design concepts while experiencing the products firsthand, leading to unique insights that help improve product design and functionality." NORTHLAND has always advocated providing consumers with comfortable and reliable protection through the most technological and professional products. It is reported that in 2016, NORTHLAND will increase its focus on running products and launch a Trail Running series, offering more choices for running enthusiasts.