As George Harrison sang: “If you don’t know where you’re going, any road will take you there.” A love for the outdoor life is something we’re all born with — a shared pursuit of both reason and emotion. Deep down, everyone harbors a longing, a desire to embrace nature and set their spirit free.
Today, as trunk culture becomes increasingly popular, people’s yearning for freedom and nature continues to grow. WeFly (Westfield Outdoor) was born out of this trend. As a first-time exhibitor at the Asia Outdoor Show, WeFly advocates that everyone can take part in the outdoor leisure lifestyle.
WeFly is committed to making outdoor leisure a way of life defined by fun, freedom, fashion, ease, sharing, and spontaneity. Championing family camping and road-trip camping culture, WeFly is dedicated to promoting outdoor activities for Chinese families and car trunk culture. With a focus on R&D and design, the company infuses its outdoor camping gear with the comfort of home. Currently, WeFly’s main product lines include road trip gear, camping equipment, outdoor backpacks, and fishing gear. These offerings not only provide an exceptional external sensory experience but also deliver extraordinary internal enjoyment, immersing more outdoor enthusiasts in their own carefree journeys.
WeFly originated in the late 1980s in Indiana, USA, when a group of outdoor enthusiasts, frustrated by the market’s inability to meet their personalized and professional needs, became obsessed with modifying various types of outdoor gear themselves. This spirit of specialized and personalized product development has continued to this day. Thanks to its professional design and high-quality products, Westfield Outdoor has established long-term strategic partnerships with major retail channels in Europe and America, such as REI, LL Bean, COSTCO, Decathlon, and Sams. It has now become the world’s largest supplier of outdoor gear.
In 2014, WeFly entered the Chinese market, focusing on the professional segments of family-oriented outdoor leisure, road-trip adventures, and fishing gear. German and American design teams were stationed in Hangzhou to collaborate with Chinese designers on localized product design and development. Now, WeFly is participating in the Asia Outdoor Show. Join us at the Nanjing International Expo Center from July 23–26 and “set your spirit free — We fly!”