On June 9, Liu Peng, Chairman of the Chinese Olympic Committee, said during a closed-door presentation to IOC members in Lausanne, Switzerland: “Beijing’s bid for the 2022 Winter Olympics will encourage 300 million people to participate in winter sports, which will bring unprecedented opportunities for the sustainable development of the Olympic Movement and winter sports.”
As the application process for the 2022 Winter Olympics enters a critical phase, winter sports are attracting increasing attention from the Chinese public. Snow sports, especially skiing, are gradually becoming part of the lives of Chinese travelers. Recently, Caissa Travel, a leading outbound travel service provider in China, held a press conference to announce its official entry into the overseas skiing tourism market and unveiled its new skiing sub-brand “Ski the World,” aimingto deepen its presence in the global skiing tourism market and provide high-quality outbound skiing products for consumers.
According to a study conducted in Canada, the number of skiers in China grew from 10,000 in 1996 to 5 million in 2010. Currently, China’s skiing population exceeds 10 million.Among this huge potential consumer base, 80% of skiers are beginners, which means they not only need basic services such as flights, hotels, and tickets during their overseas skiing trips, but also require professional ski instruction and comprehensive supporting services.
The arrival of Ski the World will change the current fragmented purchasing situation for outbound skiing tourists. A one-stop service that includes transportation, accommodation, ski resort services, professional ski instructors, and guide services will make the overseas skiing experience for domestic skiing enthusiasts simpler, safer, and smoother. Currently, Ski the World has launched skiing products covering five continents, with destinations being world-class ski resorts favored by Chinese travelers, such as Japan, New Zealand, Switzerland, Austria, France, Italy, Canada, and the United States. “Ski the World” offers not just food, lodging, and transportation services, but an integrated service combining travel and skiing. When designing its routes, “Ski the World” categorizes ski resorts and slopes by level, creating customized skiing experiences for different guests. In addition, professional ski instructors and thoughtful supporting services are also among their strengths.
In establishing the sub-brand “Ski the World,” Caissa Travel focused on attracting professional talent and invited a group of industry insiders in skiing tourism. Among them, Mr. Li Zhenwu, a senior expert in skiing education, will bring a professional and international management and operational model to Ski the World. Mr. Li Zhenwuhas been dedicated to research in the field of skiing for many years, accumulating30years of skiing teaching experience, and holds instructor qualifications from the(PSIA)Professional Ski Instructors of America(CSIA)and theCanadian Ski Coaches Alliance,and has led coaching teams in numerous countries including Switzerland, France, Austria, Canada, the United States, and New Zealand.Withextensive skiing coaching experience,professional management practice,and an understanding ofthe trends and current stateof global recreational skiing,Mr. Li Zhenwuhas summarized a wealth of theoretical and practical insights on skiingand has implemented and refined them within the operations of the “Ski the World” team.Caissa Travel’s establishment of a sub-brand focused on overseas skiing tourism and its choice of Mr. Li Zhenwu and his team is precisely aimed at leveraging their professional advantages in skiing tourism and related services, and making an impact in the highly promising Chinese outbound skiing tourism market.At the press conference, Caissa Travel’s sub-brand “Ski the World” also signed strategic cooperation agreements with the Swiss Tourism Board and Wanlong Ski Resort. Switzerland is home to several world-class ski resorts and is one of the most beloved destinations for skiing enthusiasts. In the future,the Swiss National Tourism Board will work with “Ski the World” to promote Switzerland to Chinese travelers
At this press conference, Caissa Travel's sub-brand "Ski the World" also signed a strategic cooperation agreement with the Swiss Tourism Board and Wanlong Ski Resort. Switzerland boasts several world-class ski resorts and is one of the favorite destinations for skiing enthusiasts. In the future,The Swiss National Tourist Office will jointly promote Switzerland to Chinese tourists together with "Ski the World".The Jungfrau, Zermatt, Engelberg-Titlis, Davos, and St. Moritz ski resorts. In addition,this year the Wanlong Ski Resort will collaborate with the Swiss Tourism Board to host the “Swiss Ski Carnival” event, aiming to promote skiing among Chinese tourists and introduce Swiss ski culture to China.
According todata provided bythe Swiss Tourism Board,China currently has an active skiing population of approximately 5 to 10 million people, which is expected to double by 2015. Among them, 35% plan to travel abroad in the next two years, and a conservative estimate suggests that around 1.75 million people will go skiing overseas.And with the enthusiasm generated by the Winter Olympics, this number will be far higher.
As skiing continues to gain popularity, Chinese interest in skiing abroad will gradually increase, “3and the goal of “one hundred million people on snow” is no longer a dream.Chen Xiaobing, President of Caissa Travel, stated: “Winter sports have a long tradition, solid foundation, and broad prospects in China. Caissa Travel’s sub-brand ‘Ski the World’ was launched at the perfect intersection of the best era for China’s outbound tourism industry and the best era for China’s winter sports. What kind of amazing synergy will emerge from their collision? The kinetic energy released when ‘cold resources’ drive ‘hot economies’ is immeasurable.”
(Source: Caissa Travel)
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