As consumer demands and marketing models evolve, the outdoor industry is also undergoing an "Outdoor+" revolution.ISPOCurrently, over 70% of exhibitors at the Shanghai Summer exhibition are traditional outdoor brands. When outdoor sports integrate new segments such as "tourism services," "urban fitness," "water sports," and "sports fashion," traditional boundaries are broken. Brands and retailers alike will reconstruct an "outdoor"+lifestyle ecosystem from a fresh perspective.
2015Year7Month2 ? 4Day,27countries’354exhibitors and473brands will launch their latest products and technologies at the newly launched multi-category sports exhibition platform —---ISPOISPO Shanghai Summer. As the summer edition of the world’s largest sports exhibition —ISPOin China,ISPOISPO Shanghai Summer covers a total area of33000square meters. While further strengthening its outdoor sports offerings, it also gathers new summer categories such as extreme fashion, urban fitness, water sports, and tourism services. It integrates exhibitions, interactive experiences, competitions, exchanges, and forums. We have witnessedISPO BEIJINGgrow into the largestB2Bmulti-category sports platform in the Asia-Pacific region and received unanimous praise from the market. Therefore, the success ofISPO SHANGHAIhas been rapid but not sudden. Its success once again proves the importance of expanding markets within the sports industry.
Why is this market so important and continuing to grow rapidly? First, China’s economy remains in good shape, enabling more citizens to spend more on leisure and entertainment. But more importantly, people's health awareness and demand for sports are rising. Exercise keeps people physically healthy and mentally sharp.
Globally, due to demographic changes, the relationship between fitness and health is becoming increasingly important. We are working for longer years, thus needing to maintain health over a longer period. Exercise is key to staying healthy, and the earlier, the better. Those who start exercising in childhood are more likely to maintain a good physique and continue healthy exercise habits into adulthood.
Additionally, for these reasons, the Chinese government has placed particular emphasis on promoting mass sports and plans to get5hundred million people active in sports. What excites the market even more is that China aims to increase the proportion of the sports industry inGDPfrom0.6%to1%.
At the exhibition, you can see well-known companies as well as emerging brands showcasing the latest trends and products in the industry. The multi-category platform design allows new ideas and developments to intersect, especially sparking innovation in cross-category areas.
The inauguralISPOISPO Shanghai Summer attracted participants includingMAMMUT(Mammoth),Fj?llr?ven(Arctic Fox),Black Diamond(Black Diamond),HIGHLAND CAMPER,KOLPING,OAKLEY,OSPREY(Eaglet),Camelbak(Hump),Outdoor Research,Tecnica(Tecnica),SMARTWOOL,X-BIONICand other top international brands were showcased in full force, along with active participation from numerous well-known domestic brands such as Tittot, HIMALAYA, AULUKE, EHE, Happy Fox,FOREAM, and Nitecore.LP,JOMA,2XU,KOVEA(Kovea),BIGPACK(PEGASUS),HUWANS(Huwan Shi) and other renowned international brands also made their first major push into the Chinese market.Point65,Feathercraft,Clipper,Epic,Bateau,Adidas Swimwearand other water sports brands were among the summer new arrivals on display, as well asLifeFitness(Life Fitness),2XU,LP,Skins,Power Balanceand other fitness and sports brands.
At the firstISPO SHANGHAI, we will proudly presentISPO BRANDNEWthe Asia debut of the Newcomer Brands Award !ISPO BRANDNEWis the world’s largest event for emerging sports brands, focusing on showcasing and promoting innovative products and brands. Each year during the Munich-basedISPOexhibition, international experts select the best entries and finalists for the Newcomer Brands Award. Through this competition,ISPOhas helped many brands evolve from their early stages to achieving excellence in the industry, such asNixon, GoPro, andPOC, establishing themselves within the sector !
In addition toBRANDNEW,ISPO SHANGHAIwill also launch theISPO AWARDSports Design Award and theISPO TEXTRENDSFunctional Textiles Trend Award. The former is a major design innovation award in the sports industry, where winning companies receive support at the exhibition; the latter is aISPOplatform created for designers, product managers, and media to discover the latest functional fabrics and materials for sportswear and outdoor apparel.
Beyond these platforms,ISPO SHANGHAIwill also organize a variety of concurrent events in themed zones, covering segments from water sports, extreme trends, running and fitness, to outdoor tourism, along with simultaneous events like the China Sports Industry Innovation Summit and the China Fitness Industry High-Level Forum. Even more notably,ISPOhas joined hands with the China International Fitness Convention (Fitness China) to strengthen cross-category collaboration among different sports.
ISPO SHANGHAI’s success would not have been possible without the strong support of key partners such as Audi, the European Outdoor Group (EOG), the China International Fitness Convention, China Sports Industry Co., Ltd., the China General Chamber of Commerce - Department Store Committee, and the World Federation of the Sporting Goods Industry !
The first edition ofISPO SHANGHAIcreated a platform for cross-industry business opportunities and networking for the entire sector.ISPOalso looks forward to meeting you again at the next2016.2,24 ? 27The next one to be heldISPO BEIJING, to be held on