[Greenfield Network2015 ISPOInterview Report]ISPO SHANGHAI 2015The Asia Outdoor & Sports Fashion Expo opened today atthe Shanghai New International Expo Centre.As the summer edition of the world’s largest sports exhibitionISPOin China,ISPO SHANGHAIit covers an area of330,000400plusbrands, and while further enhancingoutdoorsports, it also gathers new summer categories such as extreme trends, urban fitness, water sports,travelservices, integrating exhibition displays, interactive experiences, competitions, exchanges, and forum sharing. At the event, renownedoutdoor brandssuch as MammutMammut, Fj?llr?venFjällräven,Black Diamond,Outdoor Research,TecnicaTecnica,Osprey,OAKLEY,CamelbakCamel, and water sports brands Point65, Feathercraft, Clipper, Epic, Bateau,Adidas Swimwearas well asrunningand fitness brandsLifeFitness2XU, LP, SkinsandPower Balance, among others,flocked in..
During the exhibition, Green Field Network interviewed the International Sports Marketing DirectorYann Delevaux, and the following is the interview transcript.
Green Field Network:May I askLITE PROwhere the design inspiration comes from?
LITE PROIt is a brand-new series of backpacks born out of climbing needs.LITE PROIts ultra-lightweight not only allows you to carry more items while trekking in the mountains but also offers more options and comfort, while not compromising on functionality.
Green Field Network:LITE PROLighter, different from traditional professional mountaineering backpacks, but how do you explain such a lightweight backpack still meeting the required performance?
LITE PROIt has three major advantages compared to other similar professional mountaineering backpacks: ultra-lightweight; strong attachment capability; and tough, wear-resistant material. These are things that traditional mountaineering backpacks cannot offer. Especially,lite pro 30L,the entire backpack weighs only550grams, and it also comes with a brand-new carrying system and an ultra-strong suspension design, using the best tear-resistant and lightweight fabric — features that past traditional mountaineering backpacks could not provide.
Green Field Network:LITE PRO 65+10LWith just1000grams of weight, what’s the difference compared to traditional carrying systems, such asTCS? What functional improvements have been made in the product?
LITE PRO 65+10LIt is an expedition backpack from our technical climbing series. This backpack adopts a brand-new lightweight spine carrying system, using an ergonomically designed back panel with varying densities. This approach not only reduces weight but also ensures comfort. The ultra-lightweight allows you to carry more food or gear while climbing, thus enabling you to stay outdoors longer, more safely, and more conveniently, while also moving faster. In summary,LITE PRO 65+10the benefits are clear.
Green Field Network:LITE PROIt is the first ultra-lightweight backpack launched by theBIGPACKbrand, but nowbigpackhas become a professional full-range outdoor brand. So, will there be other similar products launched in the near future, such as backpacks or apparel?
Lightweight is a very popular concept right now, but combining lightweight with functionality effectively is key to achieving the best user experience, and that kind of great experience requires time for repeated testing and continuous improvement.BIGPACKThere will also be excellent products in apparel and footwear — please stay tuned!
Green Field Network: In the outdoor community,BIGPACKofCRandTCShas long enjoyed a strong reputation, but this brand-new lightweight spine carrying system seems to have overturned people’s traditional understanding of backpacks. How will this soft-carry concept be accepted by professional outdoor enthusiasts?
FirstLITE PROseries was developed and produced for professional mountaineers, while the previously well-knownBIGPACKofCRandTCScarrying systems are more suitable for cross-country hiking. The only way to judge whether a backpack is truly good is through testing.BIGPACKIt never compromises on functional design. This new lightweight spine carrying system is not only lightweight, sturdy, and comfortable, but has also proven through extensive field testing that this series of products is entirely trustworthy.LITE PROThe series of backpacks, with their lightweight spine carrying system, will provide the strongest climbing support for all mountaineering enthusiasts.
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