Shanghai, July 10, 2015 /PRNewswire/ -- As the Lesser Heat season arrives and summer reaches its peak, most cities across the country will soon experience this summer’s “scorching” heat. Finding a cool destination — be it surrounded by beautiful mountains and clear waters, refreshing breezes, or lush greenery — is a popular way for many to beat the heat. Recently, Jinjiang International Hotels launched the “Colorful Summer, Brilliant Jinjiang” campaign, and also recommended several great summer getaway spots.
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Jinjiang International Hotels launches the “Colorful Summer, Brilliant Jinjiang” campaign to help you enjoy the best of summertime.
Hohhot: In the best season Experience the most beautiful grasslands
While much of the country swelters in the peak of summer heat, the grasslands of Inner Mongolia offer a different scene: clear blue skies, vast green meadows, floral forests and shaded groves, herds of cattle and sheep, singing herdsmen — everywhere you look, it’s the idyllic “where grass bends low, cattle and sheep appear” landscape.
No matter where you are in China, you can first fly to Hohhot, the capital of the Inner Mongolia Autonomous Region. After a brief rest at the Inner Mongolia Jinjiang International Hotel on South Hulunbuir Road, head from there to the Hulunbuir Grassland. In the “Most Beautiful Grasslands in China” list by China National Geography, the Eastern Hulunbuir Grassland ranks first, representing the most stunning grassland scenery in Inner Mongolia. And every July and August, temperatures on the Hulunbuir Grassland range between 15°C and 26°C, making it the best travel season. The surrounding birch forests, wetlands, and other landscapes add even more rich elements to the scenery.
Kunming: Cycling, hiking, and tea tasting A refreshing and uplifting experience
Last year, in the “2014 China Summer Resort Cities List” released by the Asia-Pacific Environmental Protection Association, Kunming once again topped the chart. Every July and August, when cities like Nanjing and Wuhan turn into “furnaces,” with people drenched in sweat, feeling lethargic and struggling with the intense heat, Kunming — the Spring City — with its average summer temperature of just 20°C, remains breezy and refreshing, offering a truly uplifting atmosphere.
In Kunming, where the weather is spring-like all year round, even in July and August, outdoor activities, nature sightseeing, and sampling Yunnan cuisine are all still very much on the table. On hot summer days, ride a bike along the shores of Dianchi Lake in the pleasant breeze, or hike through the karst landscapes of the Stone Forest and Jiuxiang. For the more adventurous, you can even climb Eagle Mountain or Liangwang Mountain for some camping.
As the heartland of Yunnan cuisine, Kunming’s food will make you forget all about your diet plans. Wild mushrooms, mountain greens, edible flowers and fruits, plus a wide variety of Yunnan snacks can be found in restaurants all over the city. Just the most famous Yunnan rice noodles alone come in dozens of varieties. In addition, Yunnan is the birthplace of the world’s tea plants, with nearly all global tea varieties originating from the Pu'er tea region of Yunnan. For a relaxing break, enjoy a pot of premium Yunnan Pu'er tea at the Kunming Jinjiang Hotel on Beijing Road — pure bliss.
Qingdao: Indulge in gourmet food and fine wine Party all summer long
The coastal city of Qingdao, located at the southern tip of China’s Shandong Peninsula, is known for its beautiful scenery surrounded by mountains and water, and its pleasant climate — earning it the reputation of a “summer resort.” In downtown Qingdao, red-tiled roofs stand out against lush trees and blue seas and skies. The winding coastline is dotted with numerous high-quality beaches, making it an ideal spot for swimming and summer escapes.
Every summer in Qingdao, the most anticipated event is the “Qingdao International Beer Festival,” known as the “largest beer festival in Asia.” Launched in 1991, the 25th edition of the festival will take place from August 16 to 31 this year. Spanning 16 days of celebration, the event offers not only a wide selection of beers but also delicious seafood. Qingdao is abundant in sea cucumber, scallops, abalone, sea snails, swimming crabs, mackerel, yellow croaker, and mantis shrimp — all paired with Qingdao’s signature plastic-bag served draft beer. Indulge to your heart’s content, join the beer-loving crowds of the festival, and embrace the hot summer with passion and joy. After a hearty meal, return to the Guangye Jinjiang Hotel on Xiayuan Road or the Duoyuan Jinjiang Grand Hotel on Middle Changjiang Road for a peaceful night’s sleep, putting a perfect end to a wonderful summer day.
This summer, whether you’re in Hohhot to experience the most beautiful grasslands, in Kunming to cycle, hike, and taste tea, or in Qingdao to revel at the International Beer Festival, you can join the “Colorful Summer, Brilliant Jinjiang” campaign by Jinjiang International Hotels. From now until September 10, book a room at any of the 45 Jinjiang hotels across 25 cities nationwide with just one day’s advance notice to enjoy a 10% discount on rooms, plus a mystery summer gift, and an 12% discount on dining — helping you escape the scorching “heat test,” embrace the joys of summer, and enjoy the best of the season.