Still worried about the consequences of drinking too much and ending up with a beer belly?
Still envious of others who live by the motto "drink today, worry tomorrow"?
Still sad that while everyone else goes home to enjoy home-cooked meals, you don’t even have the chance to offer someone a drink?
Life has enough negativity—why ruin the simple joy of enjoying a good drink too?
On July 23rd from 14:00 to 16:30, at the Asia Outdoor Exhibition in Nanjing International Expo Center, an epic party awaits where you can drink with fellow enthusiasts, wear couple tees with a crowd of girls, or run and sweat it out with handsome guys and beautiful girls. The BTR (Beer + T-shirt + Run) event—beer, creative T-shirts, and running—will redefine your idea of running!
Overpass BTR Event at the Asia Exhibition
BTR (Beer + T-shirt + Run) is dubbed by some as the "crazy beer run." Participants are required to wear various T-shirts to join. On the first day of the Asia Outdoor Exhibition, anyone wearing any version of the Overpass T-shirt from 2000 to 2014 and arriving at the Overpass booth will receive beer as well as the latest version of Overpass or Niupitang T-shirts. Brand running teams can dress uniformly, while participants can get creative and cut their T-shirts however they like—trust us, the results might not be what you expect...
Gather at the Overpass Bar booth (next to the climbing area) at the Asia Outdoor Exhibition site by 13:30 for check-in, registration, and to receive the activity guide and race number. The guide will indicate task points and challenges—be sure to read it carefully.
At 14:00, once the host announces the start, participants can choose their own running routes. At each task point, complete the corresponding brand challenge to earn a checkpoint card and sticker, then move on to the next task. After completing all tasks, run back to the Overpass Bar booth (where plenty of free, delicious beer awaits).
Prize Settings:
1. The top 20 participants with the fastest completion times will receive sponsored product prizes in order.
2. Participants with exceptional looks may win the Most BT (Bad Taste/Brilliantly Unique) Look Award.
3. Participants ranked beyond the top 20 can draw various brand T-shirts prepared by the organizing committee. Wearing the T-shirt along with your race bib allows you to visit the respective brand booths during the exhibition to claim gear and gifts.
4. Participants who return to the venue before closing at 17:30 can also collect brand gear and gifts at the Overpass Bar (Niupitang) booth.
Origin of the Overpass BTR Event
We absolutely love beer and have the talent to design and produce a variety of outdoor-travel-inspired creative T-shirts. Since 2000, we’ve been at it for fifteen years. So who better to organize an epic BTR (Beer + T-shirt + Run) party than us?! The Overpass “BTR” aims to let more people experience the fun of craft beer, T-shirt culture, and healthy running, using this fun, cross-industry event to engage with Asia Outdoor Exhibition attendees.
Drank. Ran. Played. Partied.
Overpass BTR Exhibitor Participation
Each exhibitor designated as a task point can organize their own brand running team to better showcase their brand. We also open up 50–100 spectator spots to increase interaction between exhibitors and attendees.
Each task point will prioritize selecting brands related to running, including running shoes, apparel, accessories, sweatbands, protective gear, etc. Task designs at each point are managed by the organizers, but brands may offer suggestions based on their space and brand characteristics.
Participants are encouraged to dress creatively and express themselves—whether highlighting the brand or just your unique personality. Each task point will have a "Coolest Look" sticker vote. Runners can campaign at each point, and the BTR organizing committee will select the Most BT Look Award winner for the most uniquely dressed participant.
The G4 Outdoor Crew (Xiaobianr, Agu, Xiangbei, Beilian) will serve as event mascots to cheer on participants and take part in the fun.
Overpass BTR Organizers
Overpass Culture, Asia Outdoor Exhibition, Niupitang NB Craft Brewing Co., China BeerGeeks (China Special Beer Enthusiasts), Nanjing Craft Beer Association
Overpass BTR Event Time
July 23, 2015, from 14:00 to 16:30
Overpass BTR Event Location
Nanjing International Expo Center, inside the Asia Outdoor Exhibition venue
Meeting point: Guoke Bar (Niupitang), Booth 6.1700 next to the climbing area
Unique services at Guoke BTR
At the on-site rest area, you can sample over a hundred varieties of craft beer from around the world brought by Guoke Bar. Admire and shop for a variety of cool T-shirts from the BTR event...
Target audience for the Guoke BTR event
Outdoor sports enthusiasts, running enthusiasts, beer lovers, all kinds of fun-loving individuals, as well as brands, agents, manufacturers, retailers, and outdoor media at the Asia Outdoor Exhibition...
Contact details for the event organizer
Phone: 13001023334
or 010-83288823 (after 15:00)
or hotline: 010-64003338
WeChat ID:
Guoke Bar PassByBar1999
Niupitang NBbeerPub
Email:
passbybar@foxmail.com
xiaobiar@nbcraftbrewing.com
axia@nbcraftbrewing.com