On July 23, the four-day 2015 Asia Outdoor Exhibition officially kicked off at the Nanjing International Expo Center, with China’s leading outdoor brand, Explorer, participating prominently. Booth number: 5.1500. On the morning of the 24th, the renaming launch ceremony of “Explorer Holding Group Co., Ltd” was held at the exhibition site. In addition, the brand’s new season of skiwear, windbreakers, and outdoor running products were also on display, with a rich array of activities immersing attendees in the wonders of the outdoors.
“Explorer Holding Group Co., Ltd” Holds Renaming Launch Ceremony
At 11:00 AM on July 24, the renaming launch ceremony of “Explorer Holding Group Co., Ltd” was held. Invited guests included COA Secretary-General Zhang Jida, Asia Outdoor Exhibition Project Director Li Hao, Explorer founder, Group Chairman and CEO Sheng Faqiang, Explorer Travel Business Group President Zhen Hao, and Explorer Sports Business Group President Zhang Tao.
▲Invited Guests and Explorer Executives Jointly Light Up the Explorer Group Logo
Explorer Outdoor Products Co., Ltd was established in 1999 and officially renamed as “Explorer Holding Group Co., Ltd” in June 2015. The company’s renaming reflects its developmental journey. In its early days, Explorer took root in the outdoor products market and, through the efforts of all its staff, became a leading brand in China’s outdoor industry. Currently, Explorer has over 1,700 retail outlets nationwide, has ranked first in sales volume for seven consecutive years, owns the largest outdoor product testing laboratory in China, and is the exclusive supplier to China’s Antarctic and Arctic expedition teams.
▲Speech by Explorer Founder, Group Chairman and CEO Sheng Faqiang
Sheng Faqiang stated that in the wave of the internet era, Explorer has defined “user-centric operation” as its core strategy and has formally established three major business groups: outdoor, travel, and sports. It aims to become China’s most integrated enterprise platform in the outdoor activity, travel, and sports industries through the parallel development of these three groups. At the same time, it hopes to encourage more peers and startups to collaborate with Explorer to jointly promote the development of the sports, outdoor, and travel sectors.
▲Speech by Travel Business Group President and Easygo Founder Zhen Hao
The Explorer Travel Business Group is a newly established major division this year, encompassing companies such as Easygo, Lvyehu, Jizhimei, and Explorer Outdoor Culture Communication Co. It will serve as a key user entry point for the group. Zhen Hao mentioned that the travel business group will integrate outdoor leisure trips and outbound travel to provide users with travel access and allow them to enjoy the most cost-effective and high-quality services.
▲Speech by Sports Business Group President Zhang Tao
In 2014, the State Council issued the “Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,” which stated that China’s sports industry would reach a scale of 5 trillion yuan by 2025. Meanwhile, Beijing’s bid for the 2022 Winter Olympics has once again drawn significant public attention. Against this backdrop, the Explorer Sports Business Group was officially established. This group aims to promote national fitness through specialized sports services and is expected to be a key profit growth driver for the group in the future. Zhang Tao noted that the sports business group will adopt a dual-driven development model. One segment involves direct investment in projects, including plans to build 50–100 ski resorts in the Yangtze River Basin in the future, integrating with the travel business group to establish an outdoor culture and sports center centered around ice and snow culture. The other segment involves comprehensive equity investments in sports events, training, and related areas.
▲Speech by COA Secretary-General Zhang Jida
The invited guests Zhang Jida and Li Hao both extended congratulations to Explorer and expressed hope for even greater development in the future, making more substantial contributions to the outdoor industry.
▲Speech by Asia Outdoor Exhibition Project Director Li Hao
Subsequently, the invited guests Zhang Jida and Li Hao, along with Explorer Group Chairman Sheng Faqiang, and the presidents of the two new business groups, Zhen Hao and Zhang Tao, jointly pressed a button to light up the Explorer Group logo on stage. The new group logo consists of a visual mark and the Chinese characters for “Explorer,” symbolizing a vision that encompasses both sky and earth. The logo color has been brightened to courage red, infusing the brand with more vitality and energy.
▲Group Member Group Photo
Explorer’s New Season Skiwear, Windbreakers, and Outdoor Running Products Make Their Debut
At the Asia Outdoor Products Exhibition, Explorer’s new season of skiwear, windbreakers, and outdoor running products were also unveiled.
▲Ski Series
Explorer skiwear is designed to protect skiing enthusiasts, featuring stylish designs and cutting-edge technology. In addition to the vibrant skiwear, the brand’s latest windbreakers and outdoor running products were also highlights of the exhibition.
▲Windbreaker Series
Explorer’s latest windbreakers use TIEF SKIN technology fabric, which is ultra-lightweight and comfortable, with a UV protection index of UPF＞40+. These are products from Explorer’s independently developed “Polar Biomimetic Technology” platform. They are suitable not only for everyday wear but also provide close-fitting protection for outdoor activities such as hiking and off-roading, meeting the modern fashion-conscious woman’s dual needs for aesthetics and comfort in outdoor settings.
▲Outdoor Running Series
Additionally, Explorer’s new outdoor running products also caught the attention of attendees. The running jackets use TiEF SKIN fabric with 20D ultra-light elastic fibers for a comfortable and unrestricted fit during exercise. With UPF>5%, they offer superior sun protection and breathability, blocking 99% of skin-damaging UV rays. They feature moisture-wicking and quick-drying properties, with an inner mesh design on the zipper for added ventilation. Reflective prints enhance nighttime safety. In the future, Explorer plans to provide outdoor activity services for running enthusiasts through an integrated running solution of “running routes + product packages.”
Looking across the entire exhibition—from the thoughtfully arranged display areas and the cutting-edge new outdoor gear to the lively interactive activities—there was excitement everywhere. For Explorer, 2015 is a year of great significance. It marks not only the brand’s 16th year of bold strides but also an important year under the guidance of internet thinking, as it establishes its three major business groups in outdoor, travel, and sports, and builds a user-centered “Explorer Ecosystem” as part of its strategic development. Explorer will continue to move forward bravely, driven by its entrepreneurial passion and dreams.