2015Year8Month9Day, TUTU Outdoor2016New Product Ordering Conference and the “Smart Omni-Channel” launch ceremony were held at the Xianglu International Hotel in Xiamenwith great fanfare.In addition to dealers and franchise partners from all over the country, brand merchants that have worked with TUTU Outdoor for many years from both China and abroad, as well as representatives from leading domestic department store systems and textile suppliers, were also present.At the ordering conferencevenue, TUTU Outdoor not only showcased its2016year’s new products but also presented an exciting display of its brand-new concept — theTUTU Outdoor“Smart Omni-Channel.”The event highlighted this innovative approach.
“TUTU’s Smart Omni-Channel is striving to efficiently deliver the most craft-focused products to every consumer, and providing a future-oriented smart lifestyle is our top priority,” said Mr. Huang Chenghui, CEO of TUTU Outdoor. He noted that the development of mobile internet technology has already brought many changes to traditional industries, but no matter how significant the commercial shifts may seem, they essentially revolve around changes in distribution methods. Based on this understanding, TUTU is committed to building a smart omni-channel ecosystem where every link is closely interconnected yet mutually complementary. Within the TUTU Smart Omni-Channel, we strive to integrate intelligence into daily life, transform it, and enable more people to enjoy better services through this intelligent system.
Regarding the transformation from TUTU’s traditionally strong conventional channels to a smart omni-channel, Mr. Pan Siqiao, Vice President in charge of the e-commerce sector at TUTU Outdoor, believes the first step is to createa brand-new micro-business and micro-shopping guide model: “TUTU’s micro-business effectively gathers user data through social platforms, retains users, enables precise marketing, and allows outdoor enthusiasts to benefit, becoming part of the TUTU micro-business. While enjoying outdoor life, they can also generate income through this new business model.” As for the micro-shopping guide, it digitizes TUTU’s thousands of store associates, offering 24/7 shopping guidance. Coupled with the growth of nationwide micro-business, it strengthens TUTU’s online channels, bringing consumers closer to the value creators. This online e-commerce component supports TUTU’s smart omni-channel by efficiently delivering products rich in craftsmanship to every consumer.And as for TUTU’s traditional strength—its physical stores—they also unveiled their new look at this launch and will support the implementation of the smart omni-channel with a brand-new service approach. Ms. Li Shan, Vice President of TUTU Outdoor and Director of Retail, stated: “
As the largest, strongest, and most promising outdoor lifestyle integrated service provider in China, TUTU maintains its leading edge by never stopping innovation and the pursuit of excellence. ‘Future TUTU stores’willdivide their sales areasby product category modules,creatingoutdoor-themed environments. This isn’t just about decorative or layout-based scene design, but rathercondensingreal, experiential outdoor scenariosintoTUTU retail spaces,bringing authentic outdoor experiencesto life within the store.At the same time, TUTOU stores will also beequipped with intelligent technology,using“in-store navigation, cross-selling, targeted recommendations, and crowd guidance”as methodsto provide consumers with the mostsuitableproducts,therebysupporting TUTOU offlineand fully launching its smart omnichannel strategy..
TUTOU’s smart omnichannel will also be fully applied to the travel sector. Lin Zhangfeng, Vice President of TUTOU Outdoor and Director of the Travel Division, presented the brand’s new vision for “smart travel”: “Smart travel isn’t just about relying on technological innovation. What’s more important than technology itself is a deeper understanding and grasp of travelers’ needs. This involves actively gathering feedback across service touchpoints, continuously testing, improving, refining, and perfecting—accumulating experience through iteration—to deliver to every TUTOU traveler a journey filled with humanity, care, thoughtfulness, and freedom.”
With an online expansion and offline support, TUTOU Outdoor’s smart omnichannel has officially launched, dedicated to efficiently delivering the most craftsmanship-driven products to every consumer.