On October 19, JD.com, in collaboration with the UK Department for International Trade, launched a major shopping season event themed "Shopping Paradise in the UK." Chinese consumers can conveniently purchase well-known British brands such as Joseph Joseph, Fulton, and Kent Brushes from the comfort of their homes, enjoying the convenience of overseas shopping services.
"Shopping Paradise in the UK" Campaign: http://sale.jd.com/act/aLsmdxubDETVRZ.html
The campaign will run until October 23, featuring a wide range of products including luxury goods, health supplements, kitchenware, home textiles, and luggage. With attractive pricing, the event highlights the concept of "cross-border, same price." For example, Joseph Joseph, a design brand specializing in kitchen and tableware, is renowned globally for its unique offerings—its Rainbow Nine-Piece Kitchen Set is available at 447 yuan during the event. Fulton, the UK's largest supplier of umbrellas and raincoat accessories and the sole royal-appointed umbrella manufacturer for Queen Elizabeth II, offers its iconic Birdcage Umbrella at 449 yuan. Additionally, multiple products from renowned British luxury brands are available at special event prices, with a variety of top British goods on limited-time discount, allowing you to easily embrace a British style.
In the past, Chinese consumers purchasing British products often relied on channels like overseas purchasing or daigou, which were cumbersome. With JD.com’s collaboration with the UK Department for International Trade, the "Shopping Paradise in the UK" campaign enables Chinese consumers to keep up with the latest trends without traveling to the UK and to effortlessly access a variety of high-quality British products. Carefully selected British goods bring luxury British brands within easy reach.
Moreover, the introduction of these well-known British brands and products relies on an official and authoritative supply system, ensuring strict quality control. This aligns with JD.com’s consistent focus on "brand and quality," achieved through selecting internationally and domestically renowned brands and establishing rigorous quality control mechanisms in procurement and supply chain processes. This maximizes product quality assurance and meets users' needs for genuine products, after-sales service, and a convenient shopping experience.
Lexie Morris, Director of Retail and Consumer Goods at the UK Department for International Trade, said: "JD.com is one of the most influential e-commerce platforms in China and an important partner of the UK Department for International Trade. This online event is a new initiative by the UK government to promote British products in China through e-commerce and marks the beginning of the 'Shopping Paradise in the UK' campaign over the coming months. China's consumer goods market grew steadily in the first half of 2015 and became one of the biggest drivers of GDP. Newly introduced policies on free trade zones and cross-border e-commerce facilitation have also made it easier for British brands to enter the Chinese market. JD.com is undoubtedly a leader in this field, and we look forward to making this collaboration long-term."
It is reported that to meet the growing demand of Chinese consumers for international products, JD.com has rapidly expanded its range of imported goods in recent years and launched its Global Shopping business. This allows Chinese consumers to easily and reliably access thousands of high-quality products from around the world, while providing global suppliers and sellers with a range of solutions, including "cross-border logistics, expedited customs clearance processes, and customized plans," to complete the layout for Chinese consumers and last-mile delivery services. The introduction of numerous well-known British brands by JD.com will further advance the development of China's cross-border e-commerce industry and provide Chinese consumers with a more convenient shopping experience for overseas products.
About JD.com (JD.com):
JD.com is China’s leading self-operated e-commerce company. According to the "2015 Fortune China 500" list published by Fortune China, JD.com is the largest internet company in China by revenue. JD.com provides consumers with a pleasant online shopping experience. Through its comprehensive and user-friendly website (www.jd.com) and mobile app, JD.com offers a wide range of products and premium services at competitive prices, delivered quickly and reliably. JD.com boasts a vast warehousing infrastructure, leading the e-commerce industry in scale. As of June 30, 2015, JD.com had seven logistics centers nationwide, operated 166 large warehouses in 44 cities, and maintained 4,142 delivery stations and pickup points, covering 2,043 counties and districts across the country. In 2015, JD.com was proud to be included in the NASDAQ-100 Index.