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The 2nd HowToTrip Cycling Industry Summit Forum to Kick Off with a Bang under the Internet+ Trend

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — In the wave of Internet+, the traditional cycling industry has reached a pivotal moment. The 2nd HowToTrip Summit Forum, themed “Internet+ Cycling,” once again gathers industry elites to discuss the future direction of the cycling sector, aiming to spark new ideas for survival and development in the age of the internet. This time...

Under the wave of “Internet+,” the traditional cycling industry has reached a pivotal moment. The 2nd HowToTrip Summit Forum, themed “Internet+ Cycling,” brings together industry elites once again to explore the development path of the cycling sector, hoping to ignite fresh thinking on how the industry can thrive in the digital era. This time, we’re dropping another “bombshell” prepared to stun you once more. It will be a “feast” for the entire cycling industry—whether it’s food for thought, great giveaways, beautiful women, or deafening cheers, the excitement will be off the charts.
Founded in 2002, HowToTrip is committed to building a leading internet-based cycling service platform. It primarily operates BIKETO.com (a vertical cycling portal), an online community, the HowToTrip mobile app, the HowToTrip EasyBuy online bike mall, and offline services like HowToTrip Jule, providing a full range of one-stop services for Chinese-speaking cyclists worldwide—from news and online shopping to offline events.
Cycling has always played an important role in people’s lives, but with the widespread adoption of cars, bicycles have gradually been overlooked, quietly standing at the edge of history. The 2015 cycling industry is destined not to be alone—thanks to the rise of Internet+, high attention from capital markets, and waves of passionate cycling enthusiasts... The 2nd HowToTrip Cycling Summit Forum is a grand gathering of the biggest names in the cycling world. The era of Internet-powered cycling has truly arrived. Let’s join HowToTrip and witness the future of Internet+ Cycling alongside top industry observers, innovators, and researchers.
This time, you can choose to listen—to the most valuable voices in the industry and the most direct insights from upstream and downstream clients.
This time, you can choose to gain exposure—on a premium platform with high-end services that help you capture the industry’s attention.
This time, you can choose to network—making full use of this premier event to expand your connections and discover potential clients.
This time, the one thing you absolutely cannot choose is to miss out on this high-level industry gathering once again.
This summit forum promises a wealth of exciting content:
Session 1: 2015 Cycling Industry Survey Report
Speaker: He Zhaozhi (Editor-in-Chief, HowToTrip)
  Session 2: Current Business Status of Cycling Shops Across Regions
Li Genmu (Shanghai Trek Shop)
He Yaoping (Beijing Specialized Shop)
Yan Chunjiang (Haikou Giant Shop)
Tang Fangping (Letap Bike Shop)
Zhang Guirong (Shijiazhuang Xidesheng Shop)
Xin Bengang (Dongguan Merida Shop)
    Session 3: Breaking Traditional Mindsets in the Cycling Industry
Deng Yonghao, Chairman, KARLUX
Zhang Zhifu, General Manager, Guangtian Sports
    Session 4: Dialogue Between Cycling Brands and Bike Shops
Mr. Zhu Zhengjun, General Manager, FOCUS China
Qiang Jianping, Guangdong Sales Manager, Merida Bicycles
Xiao Xuguo, General Manager, Mysoul Bicycles
Yang Wen, Sales Director, Greater China, UCC
Ye Ping, General Manager, Fuma Bicycles
    Session 5: Exploring the Future Path of Internet-Based Cycling
Gu Jiawei, Head of Human-Computer Interaction, Baidu Research Institute
    Hao Ke, founder of Fengyun Cycling and Po Feng Riding 
    Gao Jiayang, founder and CTO of Beast Cycling
    Session 6: The Development Status of Smart Bicycles
    Jiang ? Chen, founder of BICI Smart Bicycle
    Wu Junbin, general manager of Cookie Smart Bicycle
    Liu Hongliang, COO of Qi Yu
    Li Dalong, vice president of LeSports
    Session 7: Trends in Sports Apps
    Wei Tao, founder of Hei Niao Bicycle
    Lin Siping, operations director of Ye Tu Cycling
    Cao Yu, vice president of Xingzhe (Shanghai Da Bu Zi Duo Information Technology Co., Ltd.)
    Wu Wenyeh, founder of Yue Pao Quan
    Gao Jiayang, founder and CTO of Beast Cycling 
    Wu Junbin, general manager of Cookie Smart Bicycle
    Liu Hongliang, COO of Qi Yu
    Li Dalong, vice president of LeSports
    Session 8, the final session: The Financing Path of Bicycle Startups
    Sun Peilin, investment manager of Innovation Works
    Duan Junkai, president of a subsidiary fund at Cathay Capital
    An Fuxiu, founder of Sports Bank
    In the eye of the storm of our times, let’s gather in Shenzhen to welcome a bright future together with you!
    See you on November 21st!

Appendix: Information about the Summit Forum
Time: November 21, 2015, 9:00–18:00
Hotel address: Venus Royal Hotel (No. 118 Shajing Road, Shajing Town, Bao’an District, Shenzhen; formerly Qilin Mountain View Hotel)
Registration hotline: 020-85697255,
Registration website: http://www.biketo.com/s/2015InternetAddBicycle/

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