As the world’s most influential technology event, this year’sCESConsumer Electronics Show still attracted participants from150numerous countries3000and many leading brands, and as a seasoned player in theGPSfield and an emerging leader in smart wearable devices, the U.S.-based brandGarminalso arrived as expected, showcasing its latest products and cutting-edge technologies. Today, let’s take you insideCESthe venue to witnessGarminthe grand exhibition hall in person.
This year’sGarminexhibition hall design features a two-story duplex structure—simple yet not flashy, with a strong sense of three-dimensionality. The huge “GARMIN”Logo” is instantly visible amid the vast exhibition space, making it easy to find. Upon closer inspection, the exhibition area is spacious and designed with an open layout to comfortably accommodate the continuous flow of visitors.
The first floor of the exhibition hall is divided into sections based on product categories, enabling visitors to easily locate the products they are interested in for viewing and hands-on experience. On display areGarminvarious series ofGPSproducts, such as the highly anticipatedVaria Visionhead-mounted displays, and the well-knownfenix3series, which also launched three new versions: titanium alloy, optical heart rate, and nylon strap. These new arrivals are sure to ignite an even more fervent outdoor trend in the2016year.
Around the exhibition hall, several monitors loop videos promotingGarminand its related products. Of particular note isGarmin’sSlogan“Beat yesterday” slogan, also prominently displayed in the venue, which translates to “Challenge Yesterday’s You” in Chinese. It carries a strong motivational message, inspiring every sports enthusiast to continually challenge, break through, and surpass themselves.
GarminThe second floor of the exhibition hall is designed for media reception. Being on the upper level and featuring soundproofing, it allows media professionals from around the world, upon approval, to conduct interviews and coverage here. Our frontline team will bring you more updates onGarmin’s presence at theCESshow—stay tuned!