2 Lattes for 99 Yuan – Coffee Deals Are No April Fools' Joke

By MOOK Scenic Spots Family, compiled and reported
 
Next Monday is April 1st, April Fools' Day, but cama café, the chain coffee brand that pioneered the "fresh-roasted" business model, is going all in with a genuine promotion: 2 medium lattes for 99 Yuan (originally 65 Yuan each). This is also the second time the ultra-attractive price is being offered, following its first launch on New Year’s Eve last year, when over 10,000 lattes were sold on the day.

In addition, on April 1st, a new flavor – “Strawberry Caramel Macchiato” – will also be launched, priced at 75 Yuan (medium) and 95 Yuan (large). To celebrate its debut, from April 3 to April 16, members can enjoy a free upgrade from a medium to a large cup of Strawberry Caramel Macchiato.

Over the past 13 years since its founding, lattes and caramel macchiatos have consistently been top sellers at cama café. Statistics show that nearly 70% of cama café members are female. Since February 15, the “Matcha Coffee Latte,” launched in collaboration with Japan’s Nōrin Chagyo, has sold over 60,000 cups in less than 30 days, leading to temporary shortages of matcha powder at some outlets, which had to be urgently air-freighted from Japan to Taiwan.

This “Strawberry Caramel Macchiato” targets customers who prefer less sweetness, achieving the perfect balance among strawberry, caramel, milk, and coffee. The iced version even features a beautiful pink gradient, paired with cama café’s signature floral caramel art. Whether iced or hot, it’s the perfect coffee for spring.

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