On August 9, 2016, a press conference themed "Industry Aggregation Opening a New Era of 'Internet + Outdoor'" — the Suqian & Sanfo Plus Strategic Cooperation — was held at Beijing’s Tianyuan Club. Suqian and Sanfo Plus jointly announced that the two parties will engage in in-depth cooperation in e-commerce, outdoor sports, tourism, industrial investment, and other areas in the future, creating a brand-new "Internet + Outdoor" era for outdoor sports enthusiasts nationwide.
Sanfo Plus has been deeply involved in the outdoor sports tourism industry for 19 years, boasting rich experience and a relatively leading edge in outdoor retail chain operations and the organization and management of outdoor events. It is currently one of the most influential listed companies in China that integrates outdoor product sales, outdoor sports promotion, and outdoor culture dissemination. As another large-scale comprehensive strategic cooperation project following agreements signed with the governments of Arxan and Daqing, this collaboration between Suqian and Sanfo Plus will involve specific initiatives such as establishing the "Sanfo Plus E-commerce Operation Base" and the "2016 First China Suqian Fluorescent Half Marathon", fostering a closer partnership to build a new "Internet + Outdoor" experience platform for Chinese outdoor enthusiasts and sports fans. The goal is to help more people understand, experience, love, and enjoy the outdoors, while jointly promoting the robust development of China’s outdoor sports industry.
According to the cooperation plan, Sanfo Plus will invest in setting up the "Jiangsu Sanfo E-commerce Development Co., Ltd." and the "Sanfo Outdoor Sports Management Suqian Co., Ltd." within the Suqian E-commerce Park. Both parties will leverage their respective resource advantages to strengthen the development of Sanfo Plus’s e-commerce channels, launch a mobile internet communication and marketing platform, and through online-offline industry aggregation, jointly develop and cultivate events with Suqian characteristics. These will include various marathon races, triathlons, water carnivals, orienteering competitions, and other large-scale outdoor activities with wide public participation. The two sides will also integrate resources to organize training programs for basic outdoor sports skills and outdoor exchange conferences. In addition, they will develop Suqian’s outdoor tourism resources and design customized classic outdoor travel routes unique to the city. At the press conference, Zhang Heng, founder of Sanfo Plus, also noted that last year, the company achieved over 10% of its turnover through online platforms, and expects that figure to reach around 20% this year. Therefore, he believes this comprehensive strategic cooperation with Suqian is an inevitable historical choice. He also expressed confidence that the collaboration will achieve further breakthroughs across various fronts.
Suqian City boasts a long history and rich cultural heritage. Formerly known as Zhongwu, Xiaxiang, and SuYu, it is the hometown of Xiang Yu, the Hegemon-King of Western Chu. The city has abundant outdoor tourism resources and notable advantages in natural ecological and geographical assets. In recent years, Suqian has focused on building itself into an "E-commerce City," aiming to enhance urban quality, boost commercial prosperity, and create a vibrant city, demonstrating vigorous and distinctive development. At the press conference, Zhang Xiaowei, member of the Standing Committee of the Suqian Municipal Party Committee and Secretary of the Political and Legal Affairs Commission, stated, "We are pleased to present a Suqian-characteristic 'Internet + Outdoor' sports ecosystem to outdoor sports enthusiasts across China through Sanfo Plus’s unique and continuously growing outdoor sports ecosystem."
At the end of the press conference, leaders from Suqian City and its districts, along with key executives of Sanfo Plus, pressed the launch button together, officially inaugurating the new "Internet + Outdoor" cooperation model between the China Suqian E-commerce Park and Sanfo Plus. This also marked the official launch of the 2016 First China Suqian Fluorescent Half Marathon. On August 27, as one of the specific projects under this strategic cooperation plan, the 2016 First China Fluorescent Half Marathon will officially kick off in Suqian. Drawing on the historical and cultural legacy of Suqian as a cradle of Chu-Han culture, the event aims to showcase the city’s quality and refine the image of the E-commerce City, allowing the world to rediscover and recognize Suqian through this first-ever fluorescent half marathon.
About Sanfo Plus
Founded in 1997, Sanfo Plus has a history of 19 years. Over the years, adhering to the business philosophy of "operating with integrity and ensuring after-sales service," the company has maintained continuous, healthy, and rapid growth. It has evolved from a small 30-square-meter store near Peking University’s East Gate into a company with 35 internationally first-class outdoor specialty stores in 12 cities across China. It represents nearly 400 professional domestic and international outdoor sports brands, offering tens of thousands of products, which are also sold via major e-commerce platforms such as the Sanfo website, Tmall, and JD.com.
Since organizing its first activity in 1998, the Sanfo Club has grown to have over 200,000 official members. By continuously innovating and developing outdoor activity products suitable for different groups, it organizes outdoor trips for tens of thousands of people each year. Its self-owned brand events, represented by triathlons, trail running, and marathons, are held over 40 times annually across the country. The club also customizes in-depth personalized travel experiences for outdoor enthusiasts, with nearly 100 such events taking place each year. Sanfo Plus has become a trusted and well-known outdoor sports expert partner for many outdoor consumers, accompanying them throughout their journey.
In 2015, Sanfo Plus successfully went public on the Shenzhen SME Board, marking a new starting point and journey. After years of unremitting effort, it evolved from a specialized retailer of outdoor sports products into an integrated provider of comprehensive outdoor sports services offering both offline and online full-experience solutions.
In the future, Sanfo Plus will rely on its unique integrated service model combining online shopping, specialty stores, and clubs. It will enrich and improve its product structure, establish flagship chain stores in provincial capitals and key cities nationwide, and equip them with thoughtfully designed outdoor experience centers. At the same time, it will strengthen e-commerce sales channels, launch a mobile internet communication and marketing platform, and through the integration of online and offline efforts, enhance the organization of outdoor events, training, outdoor experiences, and domestic and international travel. The company aims to comprehensively build an integrated outdoor sports service system encompassing outdoor product sales, event promotion, and culture dissemination, thereby fully entering the sports and outdoor leisure market. Sanfo Plus will also export high-quality resources and engage in deep cooperation with local governments and institutions endowed with excellent outdoor resources, providing high-level management of outdoor events and operation of outdoor experience camps, thus co-creating a mutually beneficial outdoor sports ecosystem.