"The azure skies of golden September call—venture across mountains in pursuit of dreams."
As September draws near, hikers who have been cooped up during the long, hot summer are brimming with eagerness and anticipation to hit the trails. This signals the official start of the annual Outdoor Golden Season.
To make this Outdoor Golden Season more exciting and to enhance the fun and teamwork of hiking, the "Lü Xiaochu 2016 'Strongest Hiking Team' Challenge," initiated and supported by China’s first professional outdoor convenience noodle brand Lü Xiaochu, officially launched on the Green Field platform yesterday. This kicks off the first major online event of the 2016 Outdoor Golden Season and has garnered widespread attention from outdoor enthusiasts.
It’s well known that hiking has long been considered a monotonous and exhausting activity, with little beyond walking, taking photos, and cooking to engage the group.
To address this, Lü Xiaochu has boldly innovated by incorporating previously unseen elements into the "Strongest Hiking Team" challenge—such as showcasing gear, displaying delicious food, playing games, attempting yoga poses, creative photography, and enjoying outdoor scenery. These additions greatly boost interactivity and fun, making hiking more enjoyable and engaging. They also foster greater teamwork and camaraderie among participants.
While the event is undoubtedly fun, attracting participants required some creative incentives. Lü Xiaochu went all out, offering a top prize of 10,000 RMB as a team reward fund for the "Strongest Hiking Team." There are also second-place prizes worth 2,000 RMB and lucky draw prizes of 500 RMB for outstanding teams. Simply registering guarantees a participation prize: Lü Xiaochu professional outdoor convenience noodles valued at 72 RMB. In short, everyone who joins gets more than their money’s worth.
With so many activities, is it complicated to join? Star, the person in charge of the event from Lü Xiaochu, told Green Field that all challenge tasks are actually quite simple—the key is teamwork. Going solo simply won’t cut it, which aligns with the event’s goal of "strengthening team bonds." Participants earn points for each completed task; the more challenges they take on, the higher their score. The team with the highest score at the end wins the title of "Strongest Hiking Team." It’s as easy as can be.
The editor believes:
In recent years, domestic outdoor sports have developed rapidly, but there’s still a significant gap in quality and innovation compared to overseas. Simply climbing mountains and sleeping doesn’t capture the true joy and meaning of outdoor activities. In this sense, Lü Xiaochu’s "Strongest Hiking Team" Challenge represents progress for both domestic businesses and the hiking community—something worth celebrating.
How to Join the Lü Xiaochu 2016 "Strongest Hiking Team" Challenge:
1. Follow Lü Xiaochu’s WeChat account (cheflv) to register directly;
2. Reply to the event thread on any Green Field forum to sign up.