In just a few days, we’ll be welcoming the annual “all-nation shopping spree,” but here we want to warn everyone: don’t act impulsively. The number of sellers on Taobao is endless, but the “ammo” in our pockets is limited. To follow the principle of putting our best resources where they matter most, we’ve recommended a bunch of top-notch gear for you. That way, you can effortlessly score reliable gear for the “Double 11”!
Outdoor enthusiasts—or “wild ones”—are definitely no strangers to GORE-TEX®, even if you’re an outsider, you’ve surely seen people geared up like this—
GORE-TEX® gear, looks familiar?
So here comes the question: what is GORE-TEX® fabric?
GORE-TEX® fabric is a lightweight, thin, strong, and durable membrane exclusively invented and produced by W.L. Gore & Associates, Inc. (Gore). It is waterproof, breathable, and windproof, overcoming the common issue of non-breathability in typical waterproof materials. Hence, it’s hailed as the “fabric of the century.”
Features of GORE-TEX® fabric:
[Waterproofness]
Damp fabric conducts heat away from the body three times faster than dry fabric, leading to rapid loss of body heat. The micro-pores in GORE-TEX® membrane are 20,000 times smaller than water droplets, which means not even the tiniest drop can penetrate the membrane. Whether during intense exercise or in harsh environments, it helps prevent hypothermia.
[Windproofness]
Generally speaking, the air permeability of windproof materials should be <51 m/sec (the amount of air passing through per square meter of material per second) in order to achieve the effect of blocking the intrusion of cold air from the outside and protecting the body's microclimate, while all GORE-TEX® products meet or even far exceed this standard.
[Breathability]
Many in the outdoor field misunderstand “breathability.” In fact, when we refer to a fabric’s breathability, we mean its ability to let perspiration vapor escape—not air passing through the material. The micro-pores in GORE-TEX® membrane are 700 times larger than water vapor molecules, allowing sweat vapor to escape freely and preventing moisture buildup inside your clothes during outdoor activities.
Now, the GORE-TEX® | TMALL Outdoor Alliance has specially teamed up with twelve major outdoor brands—The North Face, LOWA, NORTHLAND, SALOMON, KOLON SPORT, OZARK, MAMMUT, LA SPORTIVA, TOREAD, SCARPA, ONEWAY, BURTON—to bring you a shopping carnival full of crazy deals.
Now, just follow our lead and see just how wild these deals really are!
Follow the alliance, and keep winning red packets
In short: the sellers have “deep pockets”! Step into any store and you can draw red packets, share the event page and get more—you tell me, isn’t that wild?
Red packet draw rules:
1. Enter a GORE-TEX® | TMALL Outdoor Alliance store and get one draw chance
2. Follow/collect the GORE-TEX® | TMALL Outdoor Alliance and get one draw chance
3. Share the draw activity page with 3 friends and get one draw chance (maximum 3 shares allowed)
Draw period:
November 5–11
Clearly, just handing out red packets doesn’t capture the true essence of this shopping carnival of epic deals. Giving away real, tangible gifts is what makes this “Double 11”
Shop products in the “Buy More, Get Gifts” section, and you’ll be swimming in freebies. Limited quantities—first come, first served. (Participating brands: LOWA, NORTHLAND, KOLON SPORT, LA SPORTIVA, SCARPA, ONEWAY, BURTON)
How to purchase exclusive offers for alliance fans?
1. Follow/collect the GORE-TEX® | TMALL Outdoor Alliance, take a screenshot, and contact customer service within the alliance
2. Customer service will reply with “Congratulations, you are now a fan of the GORE-TEX® | TMALL Outdoor Alliance,” take a screenshot of the chat
3. Contact LOWA brand customer service and provide the chat screenshot
4. After customer service verifies the screenshot, the gift will be shipped together with your purchased GORE-TEX® product. Only 30 gifts are available, on a first-come, first-served basis, and will be given out until supplies last.
LOWA
[Exclusive for Alliance Fans] Buy LOWA GORE-TEX® products and get a shoulder bag (limited to 30 gifts).
NORTHLAND: Buy NORTHLAND GORE-TEX® Double 11 Zone products and get a travel set (limited to 100 gifts).
KOLON SPORT: Buy KOLON SPORT GORE-TEX® waterproof jackets and get a backpack (only for the first 200 customers).
LA SPORTIVA: Buy LA SPORTIVA GORE-TEX® products and get a shoe bag (limited quantity, first-come, first-served).
SCARPA: Buying SCARPA’s specified couple-style GORE-TEX® shoes together is more cost-effective. 11.11 individual purchase price: 1183 RMB, bundled purchase price: 1150 RMB. (Add to cart and pay together, the system will automatically adjust the price.)
ONEWAY: Buy ONEWAY GORE-TEX® products and get a limited-edition hiking backpack (limited to 50 gifts).
BURTON: Buy GORE-TEX® products and get a tool bag.
Besides these great-value gifts, coupons — an essential part of the “National Shopping Festival” — are also a highlight of this shopping carnival bonanza. Shop with coupons for definite savings. Note: Coupon quantities are limited, so act fast before they’re gone.
After all that reading, you’ve probably already got something in mind. Come place your order on Singles’ Day, and you’ll find everything you need at GORE-TEX® × Tmall. Pick two trusty “weapons,” invite a few friends, and head straight for the outdoors.
For more details, copy the entire message and paste it into the Taobao app: ￥AAUUGeMo￥