2017 New Retail & Outdoor Industry Development Trends Conference Held in Xiamen
The outdoor industry is an emerging and rapidly growing sunrise sector in China. The domestic outdoor products market in the true sense began in the early 1990s, after which it went through a long dormant period before entering a phase of explosive growth after 2000. In 2016 alone, the outdoor products market had already reached a scale of nearly 50 billion yuan, with both outdoor brands and retailers achieving steady and rapid development. So, what kind of development trends will the outdoor industry show in 2017?
On the evening of January 5, the "2017 New Retail & Outdoor Industry Development Trends Conference," hosted by TUTUO (Xiamen) Outdoor Products Co., Ltd., was held at the Xiamen Xianglu Grand Hotel. Key figures in the industry such as Li Changfa, Secretary-General of the Outdoor Division of the China Textile Industry Association, Li Yangjun, Deputy General Manager of Nanjing Ningfei International Exhibition Co., Ltd. and Project Manager of the Asia Outdoor Show, independent designer Rico. Lee, and color strategy expert Liu Qizhi, gathered in Xiamen to release insights on the opportunities and challenges facing the outdoor industry over the next ten years, new trends in the industry, the synergistic development of outdoor and tourism, trends in outdoor apparel design, and the popular colors for outdoor products in 2017. More than 400 attendees were present that day, including well-known domestic and international outdoor product brands, department store representatives, manufacturers, fabric suppliers, and regional retailers, making it a true annual gathering for the outdoor industry.
At the conference, Li Changfa, Secretary-General of the Outdoor Division of the China Textile Industry Association, delivered a speech titled "Stepping into the Growth Period and Embracing a New Decade," in which he looked ahead to the development opportunities for the outdoor industry over the next ten years and the challenges it may face in a complex market environment. Li Changfa pointed out that the next ten years will be the early stage of the growth period for the outdoor industry, and there are eight driving forces that are worth paying attention to in accelerating the development of the industry.
Li Yangjun, Deputy General Manager of Nanjing Ningfei International Exhibition Co., Ltd. and Project Manager of the Asia Outdoor Show, gave a speech on the opportunities brought by the upgrade in tourism to the outdoor industry. At the conference, Li Yangjun elaborated on the concepts of themed tourism, sports tourism, and outdoor tourism, discussed how tourism upgrades from the perspective of national policy direction, and also analyzed how tourism upgrades bring opportunities to the outdoor industry in terms of destinations, hardware facilities, equipment, software services, and traffic generation.
In terms of products, independent designer Rico. Lee and color strategy expert Liu Qizhi respectively released the trends in outdoor apparel design and the popular colors for outdoor products in 2017. Independent designer Rico. Lee, speaking on the theme "New Outdoor – The Next Blue Ocean," reviewed the history of China's apparel retail market and pointed out that the next blue ocean lies in the integration of technology and fashion. Color strategy expert Liu Qizhi focused on the color trends for spring and summer 2017 and released six key colors leading the new year.
Huang Chenghui, CEO of TUTUO (Xiamen) Outdoor Products Co., Ltd., shared his views on "New Retail" at the conference. He pointed out that retail mainly consists of three core elements: products, merchants, and consumers, and that the so-called new retail is key to leading and meeting the new needs of consumers. How will the new trends in outdoor retail be reflected? Huang Chenghui stated that leaders are committed to exploring the future. As a member of the industry, TUTUO has been working hard to explore. In 2017, TUTUO will launch a concept store plan, focusing on the different needs of consumers of outdoor and travel products, exploring across industries to allow TUTUO Outdoor to lead consumers to more and broader new areas, while also making consumers' investments more valuable.
Jiang Cai, Director of Franchise and Investment at TUTUO, announced the TUTUO Outdoor Life Pavilion project at the meeting. He said that in recent years, the state has introduced a number of favorable policies for the development of the sports industry, and consumption in third- and fourth-tier cities continues to upgrade, with their economic living standards constantly improving and people pursuing healthier lifestyles. Entering third- and fourth-tier cities will become a main direction for TUTUO Outdoor Life Pavilions. The joint operation model of TUTUO Outdoor Life Pavilions conforms to market development trends, changes the traditional franchise model, achieves deep cooperation with customers, and makes better use of each other’s most advantageous resources, which is conducive to strengthening and expanding the brand in regional markets.
Mao Yuying, Assistant Vice President of Product Planning at TUTUO, released TUTUO’s latest autumn and winter 2017 products, and the exciting new product runway show that evening captured countless highlights on-site.