As society progresses, skyscrapers have become a testament to human development but also a barrier between people and nature. "Returning to nature" is gradually becoming a new theme in urban life, and outdoor activities are increasingly becoming part of everyone's daily routine.
ISPO, currently the world’s largest comprehensive expo for sporting goods and sports fashion, covers all key categories within the sports industry. Its influence extends to nearly 400 million end consumers, making it a major outdoor event that has garnered growing attention in China alongside the development of outdoor sports in the country.
At this exhibition, ISPO teamed up with the Swedish high-end outdoor brandFj?llr?vento launch the “ISPO &Fj?llr?venEnvironmental Action,” which became the focus of the show. With the core message of “Outdoor Sports, Nature, and Environmental Protection,” the event aimed to inspire people to enhance their environmental consciousness, develop a love for nature, and actively engage in protecting it. It encouraged everyone to be an environmental guardian—starting from safeguarding our home, embracing and enjoying nature, and taking action through small everyday efforts, such as properly disposing of plastic bottles. The campaign received positive responses from attendees and audiences, who eagerly threw used plastic bottles into recycling bins placed throughout the venue, striving to be “Fj?llr?venenvironmental guardians.”
Fj?llr?venis a Swedish high-end outdoor brand. For over 50 years since its founding, it has remained committed to sustainability, encouraging and inspiring people to enjoy outdoor life while protecting the natural environment and wildlife.
During this event,Fj?llr?venfeatured its latest eco-friendly tech products—Re-K?nkenseries backpacks—as prizes.
Re-K?nkenEvery aspect of these backpacks is rooted in environmental principles.
The fabric is made using environmentally friendly technology; the standard size is produced from 11 recyclable PET bottles, while the mini version uses the equivalent of 9 PET bottles. Furthermore, the backpack materials are fully recyclable. The coloring process also utilizesSpinDye?technology, where spinning and dyeing are completed simultaneously, significantly reducing water usage, chemical agent application, energy consumption, and carbon emissions during production.
The fabric also boasts excellent colorfastness, making it resistant to sunlight, washing, friction, sweat, and even bleaching.
Fj?llr?venThe newly launched 2017 High-Altitude Series, the BERGTAGEN collection, was also showcased at the exhibition. This product line consists of versatile outdoor apparel essential for high-altitude adventures.
In addition, the German high-end handcrafted outdoor footwear brand HANGWANG presented one of its major 2017 cross-industry collaborations at the show—a high-performance outdoor anti-slip outsole developed in partnership with Michelin. This innovation offers enhanced safety for hiking and mountaineering activities, drawing considerable attention from media and outdoor enthusiasts alike.
The Swedish premium outdoor stove brand PRIMUS has long been a leader in outdoor cooking equipment, pioneering the industry’s development for over 100 years. As early as 1953, it provided reliable stoves for Edmund Hillary and Tenzing Norgay, the first two individuals to successfully summit Mount Everest.
It can be said that PRIMUS has witnessed the evolution of outdoor sports.
This time, PRIMUS also brought a range of award-winning products to the exhibition, making it an unmissable highlight of ISPO.