Pioneers– they are always the ones at the forefront of the times. Fearless in the face of challenges and driven by ambition, they become role models for the public and lead the way forward. Since its establishment in 2013, the Gore Outdoor Pioneer Camp has also consistently led the direction of outdoor sports. The Pioneer Camp upholds a professional attitude and is dedicated to spreading correct outdoor concepts and knowledge. Through online and offline interactions with “Pioneer Mentors,” it has nurtured a large number of capable and high-quality “Outdoor Pioneers.” Under the guidance of these pioneers, people from all over the country who love life have come to know the outdoors, stepped into the outdoors, and become the most active core force in China’s outdoor sports scene today.
On the morning of July 1, 2017, mentors of the Gore Outdoor Pioneer Camp, outstanding pioneer representatives, and numerous well-known industry opinion leaders gathered at the Nanjing International Expo Center to look back at the past and look forward to the future, composing a new chapter for development under new opportunities. The series of events attracted widespread attention within the industry and once again became the highlight of the 2017 Asia Outdoor Exhibition.
Amidst the blessings of numerous industry leaders, entertainment stars, and outdoor enthusiasts, the live broadcast event of the Gore Outdoor Pioneer Camp at the Asia Outdoor Exhibition kicked off. Cai Yingyuan, General Manager of LeSports Outdoor,as the host, introduced the guests present to friends from all walks of life. Li Hao, Deputy General Manager of Nanjing Ningfei International Exhibition Co., Ltd., on behalf of the Asia Outdoor Exhibition, extended the sincerest wishes to the Gore Outdoor Pioneer Camp. The event was livestreamed in its entirety by LeSports.
GORE-TEX?Zhang Jingwei, Marketing Director of Brand China
“Since the launch of the Outdoor Pioneer Camp project by Gore in 2013, over the past four years, we have trained more than thirty mentors and over three thousand pioneers. These mentors and pioneers have organized thousands of activities, including mentor lectures, Pioneers on the Road, Outdoor Pioneer Days, and various other formats. Their footprints have covered the entire country, bringing knowledge and skills to outdoor enthusiasts. Today, the Pioneer Camp has joined the LeSports platform and is in full cooperation with coach-K to embark on an extraordinary outdoor journey. We are waiting for you at the Gore Pioneer Camp!” GORE-TEX?Zhang Jingwei, Marketing Director of Brand China, as a participant and witness to the four-year development journey, introduced to the guests presentthe growth trajectory of the “Outdoor Pioneer Camp.”
The vigorous development of the Pioneer Camp is inseparable fromthe selfless dedication of the “Pioneer Mentors.” From mentor open classes and Pioneer Training Camps to the compilation of the “Outdoor Secrets” guidebook, the hard work of the mentors is evident everywhere. Well-known figures such as the famous director Xiong Xinxin, famous actors Xu Jie’er and Chen Zhen, Kailas founder Zhong Chengzhan, Sanfo Outdoor founder Zhang Heng, LeSports Outdoor Business Headquarters General Manager Cai Yingyuan, “Mountain Wild” chief reporter Yu Feng, “Outdoor Exploration” editor-in-chief He Yihong, mountaineer and writer Shiyi Lang, Nanjing Biancheng Sports chairman Huang Geng, Nanjing Ningfei Exhibition Company general manager Li Hao, and famous mountaineer Song Yujiangare all part of the mentor family. During the live broadcast event,GORE-TEX?Zhang Jingwei, Marketing Director of Brand China, on behalf of the Pioneer Camp, presented certificates toZhang Yan, the 2016 Best Mentor, as well as outstanding mentors Hei Hui and Lao Xiang Pi, who made significant contributions. Upon receiving the “2016 Best Mentor of the Year” certificate, Zhang Yan reflected on his experience as a mentor and said with emotion: “Persisting in spreading the philosophy of the Gore Outdoor Pioneer Camp has always been my most steadfast pursuit. In the years to come, I will continue to fulfill the responsibilities of a Pioneer Camp mentor with concrete actions.”.
Mentor Zhang Yan
Passing the torch is the key to the Pioneer Camp maintaining its vitality and influence. A group of outstanding outdoor opinion leaders have continuously been welcomed into the Pioneer Camp to become new mentors. Song Yujiang, representing the newly joined mentors, stated that he would definitely use his many years of experience in outdoor sports to bring knowledge and skills to outdoor enthusiasts, allowing them to enjoy the pleasures of outdoor sports even more fully.
Climbing hero Xia Boyu
The collaboration between the Pioneer Camp and LeSports is another highlight in the outdoor community this year. Leveraging the widely accepted format of online video, the new platform integrates the internet, mobile platforms, and LeTV, enabling the latest and most authoritative content from the Pioneer Camp to reach more outdoor enthusiasts in simpler ways and with more direct impact.GORE-TEX?Zhang Jingwei, Marketing Director of Brand China, explained the significance of the partnership to the guests present.
The Kailas Outdoor Coach Development Program – “CoachK” is a reward and support initiative aimed at the outdoor coaching community. With aligned directions and compatible philosophies, the Pioneer Camp and CoachK naturally came together. Zhong Chengzhan, founder of the Kailas brand, on behalf of CoachK, received the plaque awarded by the Gore Outdoor Pioneer Camp. This moment marked the formation of a comprehensive strategic partnership between the two most influential projects in the industry. In the future, both parties will fully leverage their strengths and mentor resources to jointly provide better concepts and technical support for China’s outdoor enthusiasts.
That afternoon,the 2017 Gore Outdoor Pioneer Camp Mentor Annual Meeting was held in the conference room at the Nanjing International Expo Center. GORE-TEX?Zhang Jingwei, Marketing Director of Brand China, first reviewed and summarized the achievements of the Pioneer Camp over the past year.GORE-TEX?The brand is a globally renowned outdoor fabric manufacturer, and its fabrics are widely used in the production of functional, protective, and fashionable clothing and footwear products. The attending mentors listened attentively to General Manager Zhang’s introduction ofGORE-TEX?the brand’s latest technologies, gaining a deeper understanding ofGORE-TEX?the current development and application of the fabrics.
Next, a representative from the Kailas brand introduced to the attendees at the annual meetingDetails and progress on the implementation of the Kailas Outdoor Coaches Growth Program—CoachK. New mentor Song Yujian, who has joined the Pioneer Camp, shared his climbing experiences and plans in recent years with old and new friends present.
The mentors attending the annual meeting expressed their visions for the current state and future of the Pioneer Camp,and offered their best wishes for collaboration with CoachK. The "Pioneer Mentors" are the core strength and most invaluable asset of the Gore Outdoor Pioneer Camp. Their growth has accompanied the rise of outdoor sports in China and will surely witness the full maturation of the outdoor industry.