Mid-Autumn Exclusive Flagship Gift Box – Premium Quality & Deliciousness from Yuzhenxin

By MOOK Scenic Spots Family / Compiled Report
 
Operating for over half a century and famed for its buttery flaky pastry, Taichung Dajia’s Yuzhenxin has selected fresh, high-nutrition black sesame seeds from Taiwan to create new Mid-Autumn gift box items this year, including “White Phoenix Sesame Crisp” and “Mung Bean Sesame Crisp.”

This year, Yuzhenxin introduces the concept of “Food & Time Well Spent” with a flagship “Autumn Bounty & Elegance” three-tier gift box (limited to 3,000 boxes nationwide), a co-branded edition with Taipei Marriott Hotel, as well as six series — ManYi, WarmXin, XuLe, and YuCai — totaling 16 gift box designs. The “Food & Time Well Spent” Mid-Autumn gift box design artfully incorporates traditional Taiwanese window lattice patterns.

Yuzhenxin’s two new Mid-Autumn products this year, “White Phoenix Sesame Crisp” and “Mung Bean Sesame Crisp,” both feature black sesame filling. The filling uses “high-oil-content, high-nutrition, premium-quality” black sesame seeds freshly delivered from Xigang, Tainan. The middle layer is made of chewy mochi, and the whole is enveloped in white lotus or mung bean paste. This innovative triple-layer filling combination offers consumers a surprising burst of flavor with every bite.

Additionally, Yuzhenxin debuts a combination of mooncakes paired with a “Feng Cha” lightly roasted oolong tea set. The flagship “Autumn Bounty & Elegance” three-tier gift box features carefully selected oolong tea from Alishan — single bud and two leaves grown at 1,400 meters altitude — supplied by Dongxin Tea House, which has been in business for over 70 years. It’s the perfect pairing for savoring a fine tea while enjoying mooncakes under the autumn full moon.

Products at Yuzhenxin stores specially use fresh local ingredients from Taiwan, including domestically grown mung beans, Dajia taro, and premium golden diamond pineapples from Pingtung Longquan, Tainan Guanmiao, and Chiayi Minxiong.

This year’s newly launched sesame crisps use fresh, locally sourced ingredients from Xigang, Tainan. Since sesame cultivation requires significant manual labor, resulting in higher production costs, domestically produced sesame is pricier than imported varieties. The Mid-Autumn mooncakes feature carefully selected local Taiwanese ingredients, including directly sourced black sesame from Xigang, Tainan, to ensure freshness and high quality by reducing transport time. At the same time, the brand supports Taiwan’s local agriculture, helping reduce carbon footprint.

This year, Yuzhenxin collaborates for the first time with Taipei Marriott Hotel to launch the “Treasured Hearts, Beautiful Intentions” co-branded Mid-Autumn gift box, featuring seven classic flavors. In addition to the mini buttery flaky pastry in original milk flavor, it includes the debut of three new “tea-flavored crisp” varieties — Earl Grey, green tea, and rose — along with “Purple Jade Sesame Crisp” and “Purple Jade Golden Sand Crisp,” which combine local Dajia taro with sesame and egg yolk. Also featured is the “Peach Mountain Flowing Custard” dessert, a popular item in the high-speed rail business class since April. Each flavor is a must-try delight.

Yuzhenxin has launched a total of 16 Mid-Autumn mooncake gift boxes this year, priced from NT$405 to NT$1,600. Among them, the flagship “Autumn Bounty & Elegance” three-tier gift box (limited to 3,000 boxes nationwide) is available by pre-order only. The hotel co-branded edition is sold exclusively at Taipei Marriott Hotel. Other Mid-Autumn gift boxes are now available for pre-order by phone or fax, with online pre-orders via the official website starting July 22. From August 5 onward, all 16-box designs will be available for purchase at Yuzhenxin’s four major retail locations and eight counter points nationwide.

Orders of 15 boxes or more placed before August 27 are eligible for special discount offers (excluding non-discounted items and products not applicable at counters; discount details vary based on pre-order date and quantity).

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