The Passionate Midsummer Night: The offline 'Hi, Explore Volga' event concluded successfully

Another midsummer has arrived, and Volga has donned new attire, shining as the brightest gem of the season. This Russian-style manor on the outskirts of Harbin has welcomed new life this midsummer. As the spire of St. Nicholas Church reflects the first rays of morning sunlight, the dazzling performances of Volga Nights, handmade bread, matryoshka dolls, and kvass—all infused with a Russian ambiance—have together ignited this midsummer at Volga.

▲RussiaGift Shop Group photo of event participants

The "Passionate Midsummer Night: Hi, Explore Volga" event, jointly organized by Volga Manor and Lvtu Travel Network, kicked off in early July 2017 and has now concluded successfully, showcasing a unique beauty of midsummer Volga. With "Hi, Explore Volga" as the highlight, the event selected a team of 13 participants—including one parent-child pair and one family of three—from Beijing, Shanghai, Liaoning, and other regions, chosen by Lvtu Travel Network. The group included professional photographers, writers, and globe-trotters, who fully experienced Volga Manor's villas, landscapes, architecture, and culture. Over the three-day, two-night journey, the participants enjoyed the Russian-style song and dance performances of Volga Nights, took travel photos of classic Russian-style architecture, savored a Russian culinary feast, and even made their own unique Russian kvass... The leisurely life scenes at the manor brought everyone endless satisfaction and nostalgia, along with indescribable yet unforgettable memories.

▲ Fantasia Club Photo by Southern Cross Star Yaya

▲ Volga Hotel Photo by Southern Cross Star Yaya

▲ Exquisite sculptures at Volga Photo by Manxing Min

The participants captured moments as they walked, from daytime to nighttime, fully embodying the spirit of "Hi, Explore": greeting Volga Manor for the first time with a friendly "HI" and spending three incredibly "hi" days enjoying and having fun within the manor. Through in-depth experiences, they discovered a different kind of beauty at Volga, freezing the moments with photos and describing emotions with words. During the event, by posting under the Sina Weibo hashtag #PassionateMidsummerNightHiExploreVolga, they attracted online attention, engaging in sharing and interaction, perfectly interpreting and presenting the summer tourism resources of Volga Manor to draw more travelers.

▲ Waterside Restaurant Photo by Southern Cross Star Yaya

▲ Golden Ring Western Restaurant Photo by Southern Cross Star Yaya

▲ Volga Nights Photo by Manxing Min

After the event, a Volga brand-themed special feature created by Lvtu Travel Network will go live in late July. The special feature will compile the travel photos taken by participants, showcasing elements of Volga Manor through text and images. Additionally, leveraging the authoritative media influence of Lvtu Travel Network and the multi-platform, multi-channel advantages of its top-tier participant influencers, the campaign will rapidly spread the brand image of Volga Manor.