Beijing Jinhai Lake, which was chosen as the host site for the 2020 World Leisure Congress due to its 22-square-kilometer stunning natural environment and premium private tourism and vacation services, is embarking on a new development model — according to information obtained at the strategic launch of the "Jinhai Lake 121 Longevity Town" on the morning of April 26, the Jinhai Lake International Tourism Resort has initiated a comprehensive strategic transformation and upgrade. It has now achieved full integration and operation of anti-aging resources from both domestic and international sources, positioning itself to become a new benchmark for health and wellness towns in China.
Launch site of Jinhai Lake 121 Longevity Town
Health and longevity are ancient and eternal topics for humankind. As people age, the organs and their functions undergo irreversible degenerative changes. Research aimed at "combating aging" or even "curing death" has become a focal point in the medical field, and the resulting health industry has emerged as the world's largest emerging industry. Statistics show that the health industry accounts for over 15% of the GDP in the United States, while in countries such as Canada and Japan, it contributes over 10% of their respective national GDPs.
Launch ceremony of Jinhai Lake 121 Longevity Town
Although China’s health industry currently accounts for only 4%-5% of GDP, with the official implementation of the 13th Five-Year Plan, "Healthy China" has officially been elevated to a "national strategy," and China’s large health industry is about to enter a golden period of rapid development. As an important branch of the health industry, the anti-aging industry will also face significant growth opportunities in China, where the issue of population aging is becoming increasingly prominent.
Located in Pinggu, Beijing, Jinhai Lake boasts 6.5 square kilometers of pristine water, a forest coverage rate of 95%, an average annual PM2.5 level of 27.5, and a negative ion concentration of 2,067 per cubic centimeter, making it a natural wellness sanctuary in northeastern Beijing. Developed over ten years by the landscape-focused Shanshui Wenyuan Group, which has extensive experience in the cultural and tourism industry, it has now evolved into a comprehensive tourist destination integrating multiple formats including the Jinhai Lake International Holiday Village, Jinhai Lake Scenic Area, Jinhai Lake Ecological Farm, and Jinhai Lake Urban Garden Villas. The project features integrated leisure resources across land, water, and air, offering 12 high-end tourism and entertainment categories. It has previously won awards such as the 2016 Asia Travel Red Coral Award for "Most Popular Resort" and the 2015 China Real Estate Annual Red List "Benchmark Cultural Tourism Real Estate Project."
Li Zhe, Chairman of Shanshui Wenyuan Group
Through years of continuous effort and deep insight into global industrial development, Shanshui Wenyuan Group has made a powerful move by comprehensively upgrading the Beijing Jinhai Lake International Tourism Resort into Jinhai Lake 121 Longevity Town. Leveraging the strong resource integration capabilities of the World Society of Anti-Aging Biomedicine, it establishes a shared pathway for cutting-edge global health and anti-aging technologies. By combining advanced technologies such as functional medicine, regenerative medicine, genetic testing, cellular anti-aging, hormone balance, and holistic detoxification with traditional Chinese herbal medicine and spiritual wellness practices, supplemented by 120 exclusive wellness projects such as horseback riding, water amusement, SPA, and yoga, it offers consumers customized health management solutions for a complete physical, mental, and spiritual renewal. This forms a four-in-one health and anti-aging management platform integrating "prevention, treatment, rehabilitation, and elderly care."
In fact, Shanshui Wenyuan Group has long been active in the field of health and anti-aging. At the 2017 Boao Forum for Asia, Li Zhe, Chairman of Shanshui Wenyuan Group, proposed the path of "cross-sector integration" and "scientific innovation." On October 9 of the same year, in collaboration with its exclusive strategic partner, the World Society of Anti-Aging Biomedicine, it hosted the "First Jinhai Lake · World Anti-Aging Summit" in Beijing, attracting more than 20 scientists from nine countries including the United States, Germany, and Switzerland. Two Nobel laureates — Ada Yonath and Edvard I. Moser — were also present and delivered speeches.
Real scene of Jinhai Lake 121 Longevity Town
At the recently concluded Boao Forum for Asia sub-forum on "The Belt and Road" and Health Industry Development, Li Zhe, Chairman of Shanshui Wenyuan Group, spoke again: "Adhering to prevention as the priority and practicing integrated medical and wellness care" has been elevated to a national strategy. Building a world-class large health industry platform, creating a Chinese wellness and anti-aging resort destination, and pioneering a brand-new large health leisure model are the three major opportunities currently facing Shanshui Wenyuan Group.
Beyond its unique resource integration model, Shanshui Wenyuan Group has also innovated in the theoretical research of anti-aging. After years of research, integrating the essence of Eastern and Western medicine, it proposed the "1-5-6 Health Theory" — centered around the concept of "the human body’s biological internal balance mechanism" (one balance), encompassing the "Five-Flow Theory" and the "Six-System Theory." Guided by this theory, the first "Five-Flow" anti-aging health management center — Maya International Anti-Aging Center — has been established at Jinhai Lake 121 Longevity Town. Gathering the wisdom and concepts of over 100 anti-aging medical experts from more than ten countries including the United States, Germany, France, Austria, Japan, and South Korea, it provides a comprehensive, one-stop anti-aging service system through "detection, flow enhancement, nourishment, conditioning, and regulation" to create systematic anti-aging plans. It is understood that the "Mind-Body-Spirit Renewal Plan" product series, based on the core concept of the "1-5-6 Health Theory," will soon be launched to meet consumers.
Real scene of Jinhai Lake 121 Longevity Town
In the future, Shanshui Wenyuan Group will use Jinhai Lake 121 Longevity Town as a model to roll out a series of longevity town projects nationwide, elevating the overall health level of the population and contributing to "Healthy China."