adidasTERREXFirst-time collaborationHood To CoastHuman relay race, conquering mountains and seas to challenge limits
[2018Year7Month]6Month30Day,2018 Hood To Coast (Hood To Coast) Human Relay Race China Edition reignited its excitement in Chongli, where256teams and1280runners shared this globally renowned top-tier cross-country honor. Throughout the day-long race, they conquered mountains and seas, embraced unconventional challenges, and felt the warmth of unity toward a common goal. As the gold partner of the event,adidasTERREXspecially sponsored the media running team and19teams. Equipped withadidasTERREXspecially customized outdoor trail gear for the event, they ran through day and night, over hills and across plains, blazing a brave path on the Sky Road Grassland and creating an epic journey.
With a history of36years, the mother of marathon relays,Hood To Coast, has entered China for the second year, making its way to Zhangjiakou, the Winter Olympics city.Compared to last year,“2018Hood To Coast”has increased in difficulty and upgraded its challenges, while also doubling the fun. Not only has the total race distance extended to180kilometers, but the longer nighttime racing sections have also brought more severe climate change challenges for participants. In terms of course design, mountain trail sections have increased to30%, with higher difficulty and more complex terrains testing the physical and mental limits of the athletes.
As a professional outdoor brand under the internationally renowned sportswear manufacturer Adidas,adidasTERREXunderstands and respects the needs of every outdoor enthusiast who strives to push boundaries and challenge limits. For this event,adidasTERREXspecially developed professional services that span before and after the race. Before the official start,adidasTERREXheld training camps and qualifying races in major cities across the country including Beijing, Shanghai, Guangzhou, and Chengdu,7helping participants better adapt to the challenging uphill and downhill sections and improve their competitive performance. On the day of the race,adidasTERREXScientific nutrition replenishment and professional stretching services are provided at two designated relay points to help runners conquer the next leg of the race in peak physical condition.
In addition,adidasTERREXthe brand-newadidasTERREXprofessional outdoor series worn by the media running group caught everyone’s eye. This series of gear is made from lightweight fabric, offering participants a comfortable wearing experience that fits snugly while also aiding in heat dissipation.
This series is woven from eco-friendly yarns made from recycled ocean plastics, and its ocean blue color scheme complements the scenery of the Sky Road.
The professional trail running shoes6mmfeature an offset design and a wider forefoot for a relaxed and comfortable off-road experience, equipped withBOAa quick-lacing system that allows runners to focus on exploring ahead and taking on challenges. After long hours of trail running, when feet may swell, the wider toe box provides more space for toe flexibility and comfort. These professional trail running shoes are fitted withCONTINENTALContinental rubber outsoles and lightweightEVAmidsoles, delivering excellent cushioning control to support rugged outdoor terrains.adidasTERREXProfessional outdoor gear helps trail runners fully immerse themselves in the Mountain & Sea Relay, handling both the ups and downs of paved roads and the off-road challenges of the Grassland Sky Road with ease. It allows them to enjoy breathtaking scenery and the exhilarating thrill of pushing limits, expanding the endless possibilities of challenge.
7On the night of1, Tai Zi Lake Scenic Area had already transformed into a sea of celebration. Runners rejoiced in their transformation after conquering mountains and seas, savoring the joy of collective glory created by the team.adidasTERREXTogether with the brave adventurers of the Sky Road, they witnessed the entire journey of exploring potential and creating brilliance.adidasTERREXwill continue to promote“LIVE WITHOUT LIMITS the unrestrained and unconventional”attitude toward outdoor sports, and hopes to inspire more consumers to step out of the city and engage in outdoor activities—challenging limits, breaking through themselves, and experiencing the unique charm of outdoor sports.
AboutadidasTERREX(Adidas TERREX):
adidasTERREX(Adidas TERREX), as an outdoor sports brand, strives to convey the outdoor sports attitude of “unrestrained and unconventional,
created by me” across various activities such as rock climbing, trail running, mountain biking, and outdoor exploration. It empowers outdoor innovators to break through their own limits and forge their own paths in outdoor sports.
For media inquiries:
Edelman Public Relations (China) Co., Ltd.
Vikey Ji Ji Xuechan
(010) 5676 8557
E-mail: vikey.ji@edelman.com