Fenix brings its 4 major brands to ISPO SHANGHAI, showcasing Nordic outdoor lifestyle trends~
On July 5, ISPO SHANGHAI 2018, the Asia (Summer) Outdoor Trade Show and Fashion Exhibition, kicked off at the Shanghai New International Expo Centre.
During the exhibition, Mr. Alex Koska, Global Sales Vice President of the Swedish Fenix Group, was interviewed by numerous media outlets. He not only shared the stories behind the new products but also brought great news to outdoor enthusiasts in mainland China—the classic 2019 Fjällräven Classic hiking event will soon be launched in mainland China. Stay tuned for more details!
The 4 major brands under the Swedish Fenix Group—Fjällräven, the royal brand of Sweden; HANWAG, a top-tier German outdoor footwear brand; Primus, a leading Swedish stove and lighting brand; and Brunton, a supplier to the U.S. military—will all make a grand appearance at the exhibition, attracting many outdoor enthusiasts and industry insiders to stop by.
Fjällräven is a high-end outdoor brand from Sweden. Since its establishment in 1960, over the past 50-plus years, Fjällräven has been committed to providing outdoor enthusiasts with powerful, reliable, and durable outdoor apparel and gear, inspiring people to connect with nature, achieve harmony with the environment, and fully enjoy the pleasures of outdoor activities.
The Greenland series has been comprehensively upgraded, featuring adjusted cuts, improved details, and new color options.
Bergshell, a new eco-friendly material that is waterproof and highly wear-resistant, is processed from nylon using Fjällräven’s non-tear smooth technology. Starting in spring/summer 2019, the Bergtagen, Keb, and Ulvö backpacks will all be made from this material to meet users’ various needs and provide strong equipment support for their enjoyment of nature.
The Kånken is definitely the highlight of the entire sports exhibition, with its variety of sizes dazzling the eye. In 2019, the Kånken ART series has even launched artist collaboration editions. To learn more about these artist-designed versions, stay updated on the latest news~
HANWAG impressed many visitors with its professionalism; its lightweight hiking shoes are the perfect companion for your trekking adventures.
Primus stoves are made for outdoor cooking. The Primus Kuchoma Grill won an ISPO Award for its compact grill design, which is easy to carry with one hand and allows for outdoor barbecuing.
In the ISPO and Tmall joint runway show, Fjällräven blended sports elements with fashion, setting off an outdoor modish trend and proving with its high style quotient that the outdoors can be both stylish and fashionable.