The global launch event of the world's first Peppa Pig Fun World indoor theme park was held in Shanghai...

Shanghai, August 8, 2018 — “If you’re going to jump in muddy puddles, you must wear your boots!” Fans of Peppa Pig all know that playing in muddy puddles is Peppa’s favorite activity. On August 8, at the launch event of the world’s first “Peppa Pig Fun World” indoor theme park held at Shanghai LCM Xiaohongshu Plaza, Peppa Pig and the children donned their boots and joyfully splashed in a giant muddy puddle to mark this milestone for the new indoor family theme park. The park is currently under orderly construction and will soon officially open to the public.

Chen Liang from the Industrial Development Division of the Shanghai Municipal Administration of Culture and Tourism, Zhang Kuitang and Li Xvqing from the Tourism, Conventions and Exhibitions Division of the Pudong New Area Commission of Commerce in Shanghai, Wang Xiaodong from the Pudong New Area Commission of Commerce in Shanghai, Oliver Cully, Director of New Developments for Asia at Merlin Entertainments Group, Wang Yuna, Head of the “Peppa Pig Fun World” indoor theme park, Wu Guoxin, Vice President of Marketing for Asia at Entertainment One, and Shen Danjue, General Manager of Shanghai LCM Xiaohongshu Plaza, jointly attended the theme park launch event. The globally beloved animated series “Peppa Pig” is set to leap off the screen and into reality.

Oliver Cully (second from the right in the back row), Director of New Developments for Asia at Merlin Entertainments Group, Wu Guoxin (first from the left in the back row), Vice President of Marketing for Asia at Entertainment One, and Shen Danjue (first from the right in the back row), General Manager of Shanghai LCM Xiaohongshu Plaza, were present at the launch event.

The “Peppa Pig Fun World” indoor theme park covers a total area of approximately 1,100 square meters. Themed around the wildly popular animated series “Peppa Pig,” which has captured the hearts of countless young fans, the park invites preschool-aged children into Peppa’s magical world, offering both kids and parents a one-and-a-half-hour play experience. In the “Peppa Pig Fun World,” children will embark on an exciting adventure with Peppa Pig and her friends, playing and laughing in a variety of colorful play zones. Each zone recreates familiar scenes from the show, allowing children to discover, explore, and interact to their heart’s content.

The theme park features ten fun-filled play zones, each inspired by scenes familiar to children from the animated series, making them feel as though they’ve stepped into the world of “Peppa Pig.” Additionally, the park includes a party room for birthday celebrations, a cinema, a gift shop, convenient facilities for family rest and entertainment, and, of course, the iconic muddy puddles often seen in the show. Stepping into the “Peppa Pig Fun World,” children will be immersed in laughter and endless fun.

Children wearing boots jumping together in the muddy puddle

Children will embark on an exciting adventure with “Peppa Pig”

Oliver Cully, Director of New Developments for Asia at Merlin Entertainments Group, said: “We are delighted that the world’s first ‘Peppa Pig Fun World’ will soon be established in Shanghai at LCM Xiaohongshu Plaza. We believe that once it officially opens, the ‘Peppa Pig Fun World’ will offer a unique play experience for children and families across Shanghai and throughout China. Every visitor will find boundless joy in this wonderful world of Peppa Pig.”

Shen Danjue, General Manager of Shanghai LCM Xiaohongshu Plaza, said: “In China, Peppa Pig is one of the most beloved brands among preschool-aged children. Therefore, we are honored that the world’s first ‘Peppa Pig Fun World’ has chosen to open at LCM Xiaohongshu Plaza. LCM is a popular destination for Shanghai families, who enjoy shopping, dining, and spending quality leisure time here. We believe the arrival of the ‘Peppa Pig Fun World’ will elevate the customer experience to an even more delightful new level.”

The “Peppa Pig Fun World” is operated exclusively by Merlin Entertainments Group, a global leader in the leisure industry, under authorization from Entertainment One, the trademark holder of Peppa Pig. Following its launch in Shanghai, the park will gradually open in several major cities around the world, bringing an immersive indoor Peppa Pig theme park experience to more children and families.

Currently, the official Weibo and WeChat accounts of the “Peppa Pig Fun World” have been launched. The public can follow these accounts to stay updated on the latest park activities and get first-hand information about trial tickets.