The Karakoram Highway: The "Sky Road City" of Yecheng & the New Tibet Highway RV, Motorcycle & Cycling Event Concludes Successfully ... ...

8Month14Day,2018The 9th Xinjiang International Special Tourism Festival and“Karakoram Highway: The "Sky Road City"”Yecheng·New Tibet Highway RV,Motorcycle,and Cycling Event Concluded Successfully.

This event was led by Mao Dongmei, Deputy Director of the Shanghai Promotion Service Center for Xinjiang Tourism and Deputy General Manager of Shanghai Travel Network. It lasted ten days and nine nights, covering approximately 1,060 kilometers—from Yecheng to Ngari in Tibet. Along the way, the team crossed5000over5mountains with altitudes above16meters,44icy mountain passes,and2017glaciers.Based on the 20Xinjiang-Tibet Highway route exploration activity, this year’s event used the Xinjiang-Tibet Highway as its main axis, introducing mid- to high-end traveler groups such as RV, cycling, and motorcycle enthusiasts. It promoted

diversifiedand sustainable development of the tourism economy along the Xinjiang-Tibet Highway.Innovative Cultural Tourism Promotion Methods

— Establishing Yecheng’s Tourism Public Service Platform

In addition to organizing the RV, cycling, and motorcycle journey across the Xinjiang-Tibet Highway, the Yecheng Tourism Public Service Platform—official WeChat service account “Yecheng Tourism”—was officially launched. The platform includes features such as the display of the “New Tibet Line Warrior Certificate and Stories,” local specialty purchases, featured routes, outdoor rescue services, hotel booking, Yecheng attractions, food recommendations, and travel information. Leveraging the advantages of media communication, it tells the story of the Xinjiang-Tibet Line, builds brand-driven promotion, and helps more travelers learn about Yecheng and explore the Xinjiang-Tibet Highway.New Tibet Line Warrior CertificateOfficially Released

During this event, all participants braved hardships and successfully challenged the “world’s highest-altitude highway,” and were awarded the“New Tibet Line Warrior Certificate.” This marks the official release of the certificate for warriors (drivers, cyclists, motorcyclists, and hikers) of the Xinjiang-Tibet Line. Going forward, travelers who take on the challenge of the Xinjiang-Tibet Line can obtain a paper certificate at the Xitinya Lost City Scenic Area in Yecheng or check in online via the “Yecheng Tourism” WeChat account to interact with other travelers.

Industrial and Tourism Support for Xinjiang,RVs Boost the Development of New Tourism Business Models

In“the Belt and Road”Initiative, industrial support for Xinjiang has now taken on greater significance. Deeply tapping into special tourism resources and vigorously promoting the development of the tourism industry have become important levers in advancing targeted poverty alleviation.2018In that year, Shanghai Tourism Network joined hands with SAIC Maxus RVs to jointly promote Shanghai’s support for Xinjiang. Taking this event as an opportunity,the Maxus RV Base was officially established in Xinjiang, thus ushering in new tourism business models such as RV self-driving, RV rental, and RV sales in the region.

It is reported that after the event, 10driver drove an RV back to Yecheng. Although they encountered a snowstorm on the way back, they overcame various harsh conditions with skilled driving techniques and rich road experience, arriving safely in Yecheng — truly deserving the title of new Sino-Tibetan road warriors.

    Challenging the New Sino-Tibetan Highway,Team Members Share Genuine Emotions

Thiseventalsoinviteda number of travelenthusiastsVto participate,and more thana dozenwell-known media outletsprovided multi-angle, comprehensivecoverage of the event.Since many participants were visiting Xinjiang and Tibet for the first time, after the trip, everyone expressed that they wished it could have lasted longer and looked forward to reuniting next year.

Team memberChen Ye said:“This is my first time coming to Xinjiang. I’ve always been fascinated by its culture and local customs. I specifically took a long leave from work to join this trip. I also regarded this journey,as a birthday gift to myself for turning thirty..I feel that this journey,also marks the beginning of a new chapter in my life.”

“Among road trips, Xinjiang’s Duku Highway is highly representative, and I’ve driven both the Duku,and the Xinjiang-Tibet Highway — the experiences the two roads offer are completely different.” said Mao Dongmei,Director Mao Dongmei,who has visited Xinjiang many times:“On a road trip along the Duku Highway, you can experience all four seasons and take in the breathtaking views where grasslands meet deserts;;while on the Xinjiang-Tibet Highway, you’ll feel more of nature’s grandeur — the scenery shifts between serene tranquility and magnificent splendor, leaving you in awe of nature’s wondrous craftsmanship.”