The large-scale outdoor experiential parenting variety show "Take Me Far Away," exclusively sponsored by Aptamil, will premiere on Tencent Video on September 12. On September 9, the leading European infant formula brand Aptamil, along with its brand ambassador Li Na, and the show's star acting principals Hou Peicen and Wang Yanlin, made a surprise appearance at the program's launch ceremony and the opening ceremony of "Aptamil Premium Kindergarten." Together, they cheered on the Aptamil Premium babies and witnessed the moment their "little universes" shone brightly.
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The launch ceremony of the show "Take Me Far Away" and the opening ceremony of "Aptamil Premium Kindergarten"
Aptamil’s advanced scientific research helps meet babies' innate nutritional needs, unlocking their "little universes" as they head toward the future
With 40 years of advanced European breastfeeding research and the tireless efforts of over 400 breastfeeding experts, Aptamil is dedicated to developing products that help meet babies' innate nutritional needs. Aptamil Premium is refined with naturally sourced milk fat, containing approximately 50% milk fat[1] in the product’s fat content, helping babies better absorb fat and calcium[2]. It also uses a scientifically balanced prebiotic combination to support comfortable digestion[3], and is specially fortified with an optimal level of DHA[4][5] to aid normal vision development. To allow guests to experience cutting-edge breastfeeding research up close, Aptamil set up a high-tech Aptamil laboratory at the event, showcasing the advanced scientific technology behind breastfeeding research and premium formula development.
The event recreated scenes from the show, inspiring every baby and parent to embark on a journey of exploration toward the unknown. Aptamil hopes to stand alongside more millennial parents in helping meet babies' innate nutritional needs, encouraging them to face challenges fearlessly, explore freely, and unleash their "little universes."
A gathering of distinguished guests to witness the shining moments of Aptamil Premium babies
Fifteen Aptamil Premium babies, selected from a national audition, attended the opening ceremony of "Aptamil Premium Kindergarten." Unfazed by the audience of nearly 200 people and the spotlight, they flawlessly presented three runway themes: Energetic Tennis, Journey to the Distance, and Premium Shine, vividly conveying and affirming Aptamil’s brand philosophy—that although babies may seem delicate, they possess powerful "little universes."
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Premium babies shine with their little universes
The judging panel included distinguished guests such as Aptamil brand ambassador Li Na, Bruno Chevot, General Manager of Danone Nutricia Early Life Nutrition Management (Shanghai) Co., Ltd., Chu Meng, the show’s chief director, and others, who all praised the children’s outstanding performances. Li Na said, “Every baby here was amazing. They had their own understanding and expression of music and rhythm, showing creativity and strong physicality during the runway exploration, truly shining their ‘little universes.’”
Parenting influencer Qingtian Mama added that having a strong and healthy body is the foundation for a baby’s outstanding performance, which is why she chooses Aptamil as her baby’s nutritional backbone.
The grand opening of Premium Kindergarten and the exciting departure of the Aptamil Express
The atmosphere reached a climax when the Aptamil “Distance Express” plane descended from the sky. Star principals Hou Peicen and Wang Yanlin, Aptamil brand ambassador Li Na, Danone Nutricia Early Life Nutrition Management (Shanghai) Co., Ltd. General Manager Bruno Chevot, Marketing Director Julie Zhu, Tencent Vice President Zheng Xianglin, Chief Director Chu Meng, and Executive Producer Fu Yuqing jointly unveiled a giant airplane model. As the plane took off and flew into the screen, it symbolized the grand opening of Aptamil Premium Kindergarten and the official premiere of "Take Me Far Away."
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Brand representatives from Aptamil, stars from "Take Me Far Away," producers, and Tencent Vice President jointly launched the Aptamil “Distance Express,” marking the grand opening of Aptamil Premium Kindergarten and the official premiere of "Take Me Far Away"
General Manager Bruno Chevot stated, “Aptamil has always won the favor of new-generation moms with its scientific product research and innovative parenting philosophy. Through this collaboration with 'Take Me Far Away,' Aptamil hopes to share its parenting view—encouraging babies to explore freely, unleash their little universes—with more Chinese moms and babies.”
Meanwhile, the Aptamil Premium Kindergarten mini-program will release its first exploration mission on September 12. Go ahead and complete the same challenges as in "Take Me Far Away" with your baby. Follow Aptamil in helping meet your baby’s innate nutritional needs, explore freely, and face future challenges without fear.