On September 12, the 2018 "Drunkenly Golden Autumn" Xiqing Leisure Tourism & Shopping Season, hosted by the Xiqing District Tourism Bureau, held its launch ceremony at the ShanShan Cultural Tourism Port. The event "Supporting the 5A Creation & Enjoying Beautiful Xiqing — 2018 Media & Travel Agencies from Beijing, Tianjin, Hebei & Shandong Explore Xiqing Press Tour" was also launched simultaneously.
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This shopping season will run until October 8, revolving around three major themes: "Happy Travel," "Relaxed Enjoyment," and "Convenient Shopping." It has introduced 31 themed activities and 16 preferential measures, aiming to fully integrate high-quality resources across Xiqing’s cultural, sports, agricultural, commercial, and tourism sectors, optimize the supply of tourism products, and create novel, affordable, and enriching travel and shopping experiences for residents — thereby boosting local tourism and shopping consumption.
During the event, there will be showcases of Xiqing’s unique cultural charm, including the 2018 Tianjin Huo Yuanjia International Martial Arts Tourism Festival “Jin Wu Glory,” the Xiqing Folk Culture Tourism Promotion Conference in Beijing’s Fengtai District, the Pear Garden Flowers, Rocks & Cultural Art Exchange Expo, the opening of the Tian? Voice Red Military Culture Park at Yangliuqing Manor, as well as festive events such as Xiqing’s First Harvest Festival, the Flower Fantasy Park Love-themed National Day Flower Festival, the Jiubaihe Grape Picking Festival, Yongwang Food Festival, and the First Lily Tourism Festival at Shuigao Manor. In addition, photography enthusiasts can participate in the Beautiful Xiqing Photography Competition to capture the beauty of Xiqing’s all-for-one tourism through their lenses.
Beyond scenic views and delicious food, the joy of “shopping” is naturally not to be missed. It is reported that during the tourism shopping season, key consumer venues in the district such as the Tianjin Tropical Botanical Garden, Zhuoer E-commerce City, Saturday American Farm, ShanShan Cultural Tourism Port, Jiayou Hot Spring Water World, and Xile City will launch various discount and promotional activities. Through the “tourism + shopping” model, these efforts aim to stimulate shopping enthusiasm and allow both residents and tourists to fully experience Xiqing’s fashion, beauty, and joy.
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On the launch day, nearly 100 representatives from central, local, and neighboring provincial-level key news media and travel agency peers — including Xinhua Net, People’s Net, China Net, Qianlong Net, Great Wall Net, Hebei News Net, Mass Net, as well as Today’s Headlines, Sina, Tencent, and Jin Cloud — gathered together. Over the next three days, they will form the “Beijing, Tianjin, Hebei & Shandong Hundred Media & Travel Agencies Explore Xiqing Press Group,” delving into towns across Xiqing such as Yangliuqing, Zhongbei, and Zhangjiawo to conduct on-the-ground interviews and reports on Xiqing’s all-for-one tourism development, industrial integration, and historical-cultural progress — contributing to the 5A scenic spot creation of Yangliuqing Ancient Town. They will release information promptly through texts, photos, and videos, using live broadcasts and new media channels like Weibo and WeChat to build an exclusive visual, audio, and image-based communication matrix. With high-level imagery and unique journalistic perspectives, they aim to showcase the new look, new experiences, and new highlights of “Yangliuqing Ancient Town — the Hometown of Huo Yuanjia” in a timely manner, energizing the surrounding area, invigorating the market, and continuously expanding Xiqing’s tourism influence. (Photo by Lü Bin)