To continuously build the “Vitality Life” brand and meet the diverse needs of cardholders, the Industrial Bank Credit Card Center has developed multiple platinum credit card products and launched a variety of benefit activities in recent years, which have been well received by cardholders. This year, through channels such as the “Haohexing” APP and the official credit card service account, the bank has built an all-channel privilege mall platform and successively launched a range of colorful activities, receiving an enthusiastic market response.

Privilege-driven, rising card volume

      From the customer’s perspective, the Industrial Bank Credit Card Center has delved into personalized privilege customization for segmented customer groups, creating a variety of benefits tailored to different platinum card products. For example, for customers with business travel needs, it has introduced the Youyi Business Travel Card, featuring travel privileges such as access to domestic and international airport lounges and discounted mileage redemption with points. For health-conscious customers, it has issued the Youyue Health Card, focusing on medical privileges such as health check-ups and dental cleaning services. By integrating high-end privileges including fashionable living, quality travel, and card usage protection, the bank has grandly launched the Xingxiang Card, and additionally provided its cardholders with new exclusive benefits such as swimming and fitness services at five-star hotels, double points for installment services, and double points for overseas transactions. Currently, the privilege offerings of Industrial Bank’s platinum cards cover various fields such as business travel, health, sports, travel, and card usage protection. In line with the wave of consumption upgrade, the privileges continue to be iterated, constantly sparking market highlights.
      According to the “Industrial Bank Co., Ltd. 2018 Interim Report,” as of the end of June 2018, the cumulative number of Industrial Bank credit cards issued had reached approximately 36.63 million, with about 5.59 million new cards issued that year, a year-on-year increase of 37.48%. Premium and practical product privileges have helped the bank’s credit card issuance volume climb steadily.
 

Online focus, self-service convenience

      Good products also need a better platform. Thanks to the strategic layout of Industrial Bank’s “Weaving Network Project” across the entire bank, with the launch of the “Haohexing” APP, all privileges attached to Industrial Bank credit card products have gone online. Currently, customers can not only check their used privileges in the “My Privileges” section of the “Haohexing” APP, but some privileges can also be self-booked in this section. With just a few taps, customers can make online appointments for services such as airport transfers and lounge access, making booking easy and convenient.
      In addition, the functions of the official WeChat account of Industrial Bank Credit Cards are continuously being upgraded, successfully building a bridge for interaction between the bank and its customers. To meet customers’ tentative and temporary experiential needs, the Industrial Bank Credit Card Center has set up a privilege mall on channels such as the “Haohexing” APP and the official WeChat account of Industrial Bank Credit Cards. Cardholders can purchase their desired privilege services on a self-pay basis. Customers can access and purchase privilege goods via “Haohexing” APP – “Xingdong Mall” – “Privilege Mall,” or through the credit card official WeChat account: “Query Management” – “More Services” – “I Want Privileges.” The privilege mall currently offers 15 products in four major categories: travel, car owners, food, and health. In line with the “Double Eleven” highlight, it has also launched four limited-time special offer products for airport transfers, lounge access, car washing, and dental cleaning. Customer attention has been strong, and the limited products were sold out within seconds of the activity starting, reflecting a positive market response.
      It is revealed that in the near future, the Industrial Bank Credit Card Center will further enrich privilege products and services in conjunction with initiatives such as the “Italian Red Carpet Plan” and the “Haohexing Korea” project, and will continue to launch the “Ten Privileges, Ten Beauties” privilege exchange and invitation experience activities. The privilege mall will also list more characteristic products closely aligned with market demand. With “privileges” as the service focus, the Industrial Bank Credit Card Center aims to bring customers “more experiences, more exchanges,” wholeheartedly enhancing the customer experience and accompanying customers to create a “Vitality Life” together.