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Exhibition | Building the People-Product-Place Ecosystem for Sports Retail: Updated List of Participants for MATCHMAKING Multi-Channel Matchmaking Event ...

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — Born to Be Wild—ISPO Beijing 2019 Invites You to Explore the Stories Behind China’s Off-Road Scene

Exhibition | Building the "People-Product-Place" Ecosystem for Sports Retail: Updated List of Participants for MATCHMAKING Multi-Channel Matchmaking Event

ISPO Beijing 2019 will be heldfrom January 16 to 19, 2019atBeijing · China International Exhibition Center (New Venue). During the event, theMatchmaking Multi-Channel Matchmaking Eventwill continue to take place.

In 2016, at the Yunqi Conference, Jack Ma introduced the concept of "New Retail," redefining the three core elements of online and offline retail: "people," "product," and "place." By 2018, the sports goods industry presented two contrasting trends. On one hand, companies like Anta and Li Ning saw rapid financial growth, attracting capital inflows and accelerating global expansion. On the other hand, retail entered a bottleneck period. "Taking Shanghai shopping malls as an example, the sales per square meter in malls have dropped from 14,000 yuan in 2012 to 9,500 yuan currently, roughly the same level as in 2007." (Data source: Mr. Wang Wei, China Committee Member of the International Council of Shopping Centers (ICSC) Market Research Committee). Moreover, sports products located on higher floors experienced a significant decline in foot traffic.

In response to this, ISPO Beijing 2019 will once again launch the"ISPO Beijing 2019 Matchmaking Multi-Channel Matchmaking Event,"inviting major domestic e-commerce platforms, department stores, shopping malls, sports/outdoor retailers, product managers, and designers to visit the ISPO exhibition. Through a series of one-on-one matchmaking sessions, the event aims to build an effective communication platform, facilitate targeted sourcing, procurement, supplier development, and the accumulation of diverse partnership resources.The list of appointments has been updated, and slots are limited. If you are interested, please scan the QR code at the end of the article to make an online reservation as soon as possible.

ISPO Beijing 2019 will also introduce a new B2B2KOL concept. We will gather sports influencers, brand opinion leaders, and professional enthusiasts, while integrating various channels such as physical department stores, outdoor retail, and online e-commerce to build the "People-Product-Place" ecosystem for sports retail.

Event Schedule

List of Available Appointments


More Participants and Detailed Information

Stay tuned for further updates


If you wish to engage in one-on-one business discussions with e-commerce platforms, department stores, sports/outdoor retailers, product managers, and designers, pleasescan the QR code belowor click "Read More" at the end of the article to make an online appointment. Based on your application, we will communicate with relevant companies in advance and arrange on-site meeting slots.

At the same time, we sincerely invite e-commerce platforms, department stores, sports/outdoor retailers, product managers, and designers. If you have sourcing or procurement needs, we welcome you to participate in the"ISPO Beijing 2019 Matchmaking Multi-Channel Matchmaking Event."Pre-event precision matching + exclusive on-site meeting rooms, plus more benefits await you.




ISPO Booth Inquiry

Alyssa Lu / Lu Jianing

+86 (0) 21 2020 5562

alyssa.lu@mm-sh.com


Pre-registration for ISPO Beijing 2019 is now open on WeChat.

Long press theQR code below,and you cansave 50 yuan on the admission ticketright away!



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