From January 16 to 19, 2019, the 15th Asia Outdoor Trade Show (ISPO Beijing) was warmly held in Beijing, gathering outdoor brands and enthusiasts from around the world. The portable lighting brand Fenix participated with its full product line, covering daily lighting, EDC flashlights, medium to large flashlights, outdoor search lights, tactical service lights, headlamps, camping lights, and other lighting products, as well as accessories, showcasing the latest lighting technologies in the field of outdoor portable lighting.
Coinciding with the 15th anniversary of ISPO Beijing, Mr. Zhang Longkai, Vice President of Fenix, and Ms. Lei Yanfen, China Sales Manager, attended the 15th Anniversary Celebration of ISPO Beijing to offer their congratulations. Over the past 15 years, ISPO has witnessed the continuous growth of the industry, the upgrading of enthusiasts' sports activities, and the evolution of the outdoor concept from obscurity to widespread recognition.
Fenix Vice President Mr. Zhang Longkai (second from right) receives an award.
As an exhibitor for over a decade, Fenix has grown and progressed alongside the event, continuing its participation in this exhibition. Meanwhile, the three other brands under LanHeng Company—Tasmanian Tiger (professional military and tactical gear), TATONKA (German professional outdoor backpacks), and RUIKE (outdoor knives)—also made impressive appearances at the show.
Fenix booth layout.
Fenix portable lighting brand.
Uniquely, Fenix flashlights were not displayed by series but rather categorized by application scenarios. Outdoor, hunting, military/police, search and rescue—you can instantly find the lighting tool that suits your needs.
Cool portable flashlights.
The full range of flashlight products was exhibited, including daily lighting, EDC flashlights, and medium to large flashlights. The newly launched portable high-performance rechargeable flashlight E18R and digital camouflage flashlight PD35 V2.0 were especially popular. Many visitors approached the Fenix booth right away, asking where their favorite products were hidden.
From left to right: PD35, PD35 Camouflage Edition, PD35 Tactical Edition.
From left to right: E18R, E16Ti, E16.
Unreleased new products also caught the eye of outdoor enthusiasts and media. The dreamy color scheme of the collector's edition colorful titanium alloy EDC flashlight E16Ti appealed not only to men but also attracted many women. The compact high-performance flashlight E30R received praise from flashlight enthusiasts for its slim and clear lens.
A woman holding an exhibition guide looking for the E16Ti.
Trail running headlamps.
Two types of headlamps—professional high-performance metal headlamps and stylish lightweight metal headlamps—each have their unique features. Since entering the headlamp market, Fenix headlamps have earned recognition across mountaineering, trail running, caving, and more for their professional performance and reliable quality. Following the successful launch of the ECO headlamp, this year at ISPO Beijing, Fenix’s HM23, HL18R, and HM65R attracted considerable attention.
Product manager explains Fenix headlamps to members of the Leshifengshang coaching team.
Fenix Vice President Mr. Zhang Longkai explains Fenix headlamps to outdoor enthusiasts.
Group photo with the Leshifengshang team and outdoor friends.
Of special note is the soon-to-be-released headlamp HL18R, highly praised by trail running enthusiasts. This headlamp features the latest hollowed-out headband and weighs just 80 grams, making it an outstanding dual-light-source outdoor running headlamp. It is compatible with both lithium battery packs and 3*AAA batteries. Rechargeable? Or use disposable batteries? Yes, you got it. In short, the HL18R is perfect for trail running, hiking, camping, and other outdoor activities.
Upcoming new product: HL18R headlamp.
Directional camping lights.
The CL26R camp light, which won the "Best Outdoor Gear of the Year" award in the China Outdoor Industry Annual Selection, occupied a particularly prominent spot. A huge poster drew people in. Its innovative directional lighting method intrigued many curious visitors, who tried out the full light, side light, bottom light, and half-side light modes.
CL26 promotional video: https://v.qq.com/x/page/h0811a8eoyf.html
In addition to the above categories, Fenix’s innovatively developed bicycle light BC35R, featuring a cutoff light beam and anti-theft function, continued to attract attention. The cutoff light beam presents the light pattern as if cut horizontally with scissors—the upper half is horizontal rather than curved—helping ensure safer and more civilized cycling.
https://v.qq.com/x/page/z0705qua23s.html
BC35R anti-theft demonstration video.
Three agency brands.
Tasmanian Tiger (Tasmanian Tiger).
Tasmanian Tiger has been in China for five years, and its high-end military-grade quality has gained widespread recognition. Thanks to its reliable military-grade standards, the brand once again won the attention and acclaim of numerous military enthusiasts at this exhibition.
TATONKA
TATONKA backpacks originate from Germany, known for precision and high quality. They feature a high-performance carrying system that is tough and durable, capable of handling all kinds of outdoor scenarios.
In terms of fabric, TATONKA uses innovative high-tech materials that meet the highest waterproof standards while ensuring absolute breathability.They offer maximum durability with minimal weight, fully meeting any functional requirements.
RUIKE (Ruike)
RUIKE, as an outstanding knife brand, mainly produces lightweight, multi-functional knives.
The LD Ranger series outdoor quick-opening multi-tool knife is made from Swedish Sandvik 12C27 stainless steel and undergoes deep-freeze treatment, achieving a hardness of 58–59 HRC. While meeting everyday needs, the LD series significantly enhances the knife’s suitability for outdoor and emergency use.
Partnering with Hiking China
On the second day of the exhibition, Fenix specially invited Xing She Cong Cong, founder of Hiking China, to deliver an insightful sharing session. During the event, they also announced the exciting news of officially reaching a cooperation agreement with Hiking China.
Xing She Cong Cong Sharing Session
Audience continued to consult Xing She Cong Cong after the sharing session
This collaboration between Hiking China and Fenix builds a bridge between research and application. It is believed that this bridge will jointly create safer and more reliable nighttime mobile lighting solutions, allowing outdoor enthusiasts to better experience the “tougher” and more exciting side of nighttime outdoor activities. At the sharing session, Mr. Zhang Longkai, Vice President of Fenix, and Xing She Cong Cong, founder of Hiking China, both expressed that this was a win-win partnership and shared high expectations for the future.
Mr. Zhang Longkai, Vice President of Fenix (left) and Xing She Cong Cong (right)
Shenzhen Langheng Company brought the latest products and technologies from various brands, thoughtfully planned sharing sessions, and game segments with a 100% winning rate. The audience, in return, praised Fenix for its continuously expanding product line and improving overall product competitiveness, and expressed unanimous recognition for the innovative design and reliable quality of Ruike, Tactix, and TATONKA, the brands represented by Langheng. Langheng felt gratified and further strengthened its commitment to focus, professionalism, and innovation—especially for its own brand Fenix, which adheres to the mission of “Born for harsh environments, delivering ultimate lighting,” striving to become the world’s number one mobile lighting brand.