Seizing the Winter Olympics Opportunity, Leveraging Location Advantages, and Catalyzing the Ice and Snow Economy
Shijingshan District Holds “First Shijingshan Ice and Snow Industry Forum”
With the Winter Olympics entering “Beijing Time,” Shijingshan District—home to the Winter Olympic Organizing Committee, multiple Olympic competition and training venues, and a vibrant public winter sports scene—is embracing a historic opportunity for leapfrog development in both ice and snow sports and the ice and snow industry. To further advance the goal of "three hundred million people participating in ice and snow sports" and promote integrated development of the industry, Shijingshan District hosted the first Ice and Snow Industry Forum on January 23, 2019, under the theme “Leveraging the Winter Olympics, Looking to the Future.”
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Over 200 participants attended the event, including leaders from government departments, industry associations, academic experts and professors, as well as executives from well-known domestic and international ice and snow enterprises. Together, they engaged in comprehensive, multi-angle, and in-depth discussions on how to seize the Winter Olympics opportunity, leverage location advantages, and catalyze the ice and snow economy. The forum featured segments such as keynote speeches, roundtable dialogues, corporate presentations, and an Ice and Snow Knowledge Classroom. It also included displays on Winter Olympics culture and ice and snow enterprises, as well as interactive ice and snow sports experiences. Through these diverse activities, the forum aimed to steadily advance the healthy development of Shijingshan’s ice and snow industry and establish the vibrant brand image of “Shijingshan Ice and Snow.”
Zuo Xiaobing, Deputy District Head of Shijingshan District Government
Zuo Xiaobing, Deputy District Head of Shijingshan District Government, attended the forum and delivered a speech. Ren Liantian, Secretary of the Party Group of the Shijingshan District Sports Bureau, introduced the district’s efforts in supporting the Winter Olympics and developing ice and snow sports. Representatives from the China-Finland Chamber of Commerce, Shengxiang Ski, Enlightenment Ice and Snow, Shoukai Sports, and Jinying Eagle Technology respectively presented on topics such as the China-Finland Ice and Snow Exchange Year program, the Tianzhiyi Ice and Snow Sports Training Project, the Enlightenment Ice and Snow Project, the Bird’s Nest and Ice Cube Projects, and Jinying Eagle’s Digital Intelligent Management Project. Well-known ice and snow companies such as Enlightenment Ice and Snow Group, EUYUE Ice and Snow Investment Management (Beijing) Co., Ltd., Beijing Shoukai Sports Culture Co., Ltd., Beijing Jinying Eagle Technology Development Co., Ltd., Liaoning Shengxiang Ski Co., Ltd., Miyuan (Zhangjiakou) Tourism Resort Co., Ltd., Chongli Cuiyunshan Galaxy Ski Resort, Beijing Yuyang International Ski Co., Ltd., and Beijing Jinlian Sports Management Co., Ltd. (Beijing Lotus Mountain Ski Resort) participated in the exhibition.
Leadership Speeches
Corporate Presentations
This forum was organized by the Shijingshan District Sports Bureau of Beijing and hosted by Beijing Ice and Snow Weiye Cultural Communication Co., Ltd.