On March 5, the self-produced large-scale outdoor fishing experience show "Four Seas Big Players," under Four Seas Fishing, was officially launched in Beijing.

As a key part of Four Seas Fishing’s “Big Outdoor” strategy, "Four Seas Big Players" is a seasonal program. Each season centers around three female experience officers, supported by outdoor professionals. From participant selection and grouping, through full-process preparation, assembly and departure, route exploration, outdoor living, fishing techniques, on-site experiences, master guidance, to task completion. Approximately 20 episodes are planned for 2019.

"Four Seas Big Players" is the first content produced by the outdoor content division—Outdoor Big Players—under Four Seas Fishing. As an important entity under the “Big Outdoor” strategy of the Four Seas Fishing channel, Outdoor Big Players made its official debut at the “New Four Seas, Trust the Future” themed conference on January 12. Attendees included Zhu Wensheng, Director of the Four Seas Fishing Channel; Shi Xiaodong, Advisor to the President of the Four Seas Fishing Channel; Zeng Anming, Chairman of Sichuan Yulang Bait Co., Ltd.; Qiu Dong, representative of Weihai Guangwei Group; as well as domestic outdoor enthusiasts and industry peers.

It is understood that Outdoor Big Players is a professional content organization focused on the vertical field of outdoor activities. It aims to establish an outdoor content matrix including outdoor encyclopedias, outdoor intelligence bureaus, illustrated outdoor stories, and outdoor journeys, covering areas such as outdoor gear, outdoor guides, outdoor tourism, outdoor culture, and user community services. Zhu Wensheng, Director of the Four Seas Fishing Channel, stated that Outdoor Big Players will adopt an internet mindset to deliver outdoor content in the most efficient way possible, providing consumers with a better user experience.

Returning to the outdoors, seeing the world through an “outdoor lens”

In the planning of the first season of "Four Seas Big Players," the program team will present rich and authentic outdoor and fishing resources through multiple approaches and levels. Female experience officers and guests will join local anglers to test-fish at some of China’s most renowned outdoor fishing spots. Outdoor coaches will lead camping trips in the wild, demonstrating outdoor cooking and hosting cooking competitions, as well as announcing the first fishing challenge. Meanwhile, participants will explore off-road trails by vehicle and visit ancient villages to experience the charm of the outdoors.

Zhu Wensheng, Chief Planner of "Four Seas Big Players" and Director of the Four Seas Fishing Channel, believes that although we live in cities of concrete and steel, we all have a desire to “go wild.” The goal of "Four Seas Big Players" is to explore our inner wildness and experience the joy of the outdoors through various outdoor activities.

Cross-platform collaboration, full-channel coverage, reaching the youthful desire to “go wild”

Zhu Wensheng, Director of the Four Seas Fishing Channel, also expressed high hopes for "Four Seas Big Players." As a major outdoor-themed program produced by the Four Seas Fishing Channel in 2019, "Four Seas Big Players" will air during prime time slots.

Additionally, to reach more outdoor enthusiasts, "Four Seas Big Players" will collaborate deeply with over twenty mainstream content platforms, including well-known domestic video media, short video platforms, portals, and vertical websites, to achieve full online coverage. With innovative presentation styles that are novel, lightweight, and aesthetically pleasing, the show will effectively capture users’ fragmented time. By focusing on the lifestyles and inner worlds of today’s youth, it will allow young people to explore and embrace a more personalized and attitude-driven outdoor lifestyle in their own way.

Precise analysis, building the Outdoor Big Players content cluster through "Four Seas Big Players"

After a full year of meticulous planning, the “Outdoor Big Players” content organization will continue to focus on the interests of avid outdoor enthusiasts, delivering deeper outdoor experiences. At the same time, the organization will launch a variety of mainstream internet content formats centered around video programs—including short videos, graphics, comic strips, and live broadcasts—to gradually build the Outdoor Big Players content matrix.

Furthermore, as the first season of "Four Seas Big Players"—the “Cloud Ridge Fish Trail” chapter—begins filming, recruitment for the first season’s female experience officers is now open. If you are between 18 and 35 years old, in good health, a team player, able to manage your own schedule, and willing to cooperate with program shooting; if you possess a free spirit and the courage to set off at any time, you can join Outdoor Big Players and set out tomorrow. Note: applicants with a background in outdoor sports, sports-related majors, or military service will be given priority. Registration will also open simultaneously on the official WeChat account of Outdoor Big Players.