Asia Outdoor Expo & Xingzhuang Reach Strategic Cooperation to Explore B2B+B2C Business Models
Recently, Nanjing Yuanya International Exhibition Co., Ltd. and Hangzhou Xingzhuang Network Technology Co., Ltd. have officially reached a strategic cooperation agreement. The two parties will collaborate deeply in the future on aspects such as online-offline platform interaction and the B2B+B2C business model, jointly creating a B2B2C closed loop for China’s outdoor industry.
Nanjing Yuanya International Exhibition Co., Ltd. is the organizer of the Asia Outdoor Trade Show (hereinafter referred to as the Asia Outdoor Expo) and the “Ziranpai” Outdoor Carnival (hereinafter referred to as the Carnival).
Sharing Accurate Databases and Building Online-Offline Platforms
As a professional outdoor exhibition with 13 years of industry experience and access to a B2B customer database of hundreds of thousands, the Asia Outdoor Expo will provide “Xingzhuang” with additional offline resources, including outdoor gear, travel equipment, outdoor clubs, camp education institutions, and more. At the same time, the Asia Outdoor Expo and the Carnival will also offer “Xingzhuang” and its clients opportunities for offline networking.
Delivering E-commerce Operation Concepts and Training Vertical E-commerce Talent
“Xingzhuang” will fully participate in the annual Asia Outdoor Expo and its nationwide “Ziranpai” Outdoor Carnival events. During the Asia Outdoor Expo, it will organize parallel workshops on community e-commerce, store owner training, brainstorming sessions, and more, aiming to share more operational concepts for vertical e-commerce in China’s outdoor industry and train more professionals in vertical community e-commerce.
Colorful Events to Explore B2B+B2C Business Models
As China’s largest outdoor vertical community e-commerce platform, “Xingzhuang” will be deeply involved in the Asia Outdoor Industry Awards, one of the supporting events of the Asia Outdoor Expo. It will create a dedicated online exhibition channel for award-winning products, as well as offer online pre-sales services for these products.
“Xingzhuang” will also invite club leaders or store owners from its platform across the country to actively participate in offline carnival events, working together to build a B2B2C closed loop for the outdoor industry.
Hangzhou Xingzhuang Network Technology Co., Ltd.’s “Xingzhuang” e-commerce platform is China’s largest outdoor vertical community e-commerce platform.Established in 2015, it focuses on serving clubs, leaders, and users in the outdoor sector. Its business includes three categories: an outdoor travel gear distribution platform (Xingzhuang Mall); a club activity SaaS system called “Xingzhuang Club”; and a high-quality route supply chain service launched in early 2019. “Xingzhuang” has recently completed tens of millions of RMB in Series A financing, which will be used to upgrade the platform’s gear supply chain, enhance industry technology, and develop its travel route supply chain.
After 13 years of development, the Asia Outdoor Expo has become China’s most professional offline trade and exchange platform for the outdoor industry, with access to a precise industry database of hundreds of thousands. Facing the severe situation in the outdoor industry—where traditional agency and distribution models are shrinking, and online marketing and customer acquisition costs are approaching or even exceeding offline costs—The 14th Asia Outdoor Trade Show has strategically upgraded around the theme of “Heritage, Adaptation, and Integration,” launching the “Ziranpai” Outdoor Carnival as a highlight.With the goal of co-creation and mutual benefit, it fully leverages the resource advantages of related industry sectors to build a B2B2C closed loop for the outdoor industry. Since its launch, it has gained significant trust and support from major outdoor brands.
One is China’s most professional offline trade and exchange platform, the other is China’s largest outdoor vertical community e-commerce platform. The strategic cooperation between the Asia Outdoor Expo and “Xingzhuang” to explore online-offline and B2B+B2C business models will surely bring new development opportunities for the outdoor industry in China and even Asia.
The 14th Asia Outdoor Trade Show and the first “Ziranpai” Outdoor Carnival will be held from June 27–30, 2019, at the Nanjing (Xinzhuang) International Exhibition Center & Xuanwu Lake · Lovers' Garden. Exhibitor and professional visitor registration is now open. Visit the Asia Outdoor Expo official website www.asian-outdoor.com or follow the “Asia Outdoor Expo” WeChat public account for more details.