Asia Exhibition congratulates Tectop on becoming the exclusive outdoor gear brand for the Tai Shan International Mountaineering Race!
(Tai’an Media & Sports Co., Ltd. signs a cooperation agreement with Tectop Outdoor and presents the official plaque)
Congratulations to Tectop on becoming the strategic partner and exclusive outdoor gear brand of the 33rd Tai Shan International Mountaineering Race 2019. At the press conference on the 20th, Tai’an Media & Sports signed a cooperation agreement with Tectop Outdoor Products and presented the official plaque. The official race apparel for this year’s Tai Shan International Mountaineering Race was also unveiled on the same day.
As the strategic partner and exclusive outdoor gear brand of the 33rd Tai Shan International Mountaineering Race 2019, Tectop will provide breathable, quick-dry T-shirts and other gear to athletes competing in the race, helping them reach the summit of Tai Shan in peak physical condition.
“Tectop is currently the most cost-effective outdoor brand in China. Since entering the domestic market, we have consistently adhered to a development strategy of ‘high taste, high starting point, and high standards,’ providing China’s outdoor enthusiasts with the highest quality and most comfortable outdoor gear. Our goal is to ‘vigorously promote the outdoor sports industry and share the joy of outdoor activities with those who love it.’”
(Speech by Jin Hai, Operations Director of Suzhou Yingde Garment Co., Ltd. and Tectop Outdoor)
Regarding the collaboration with the Tai Shan International Mountaineering Race, Jin Hai, Operations Director of Tectop Outdoor, stated that outdoor sports events and outdoor products are closely linked, and partnering with such events is one of the best ways to promote outdoor gear brands. Tectop chose to sponsor the Tai Shan International Mountaineering Race primarily because the brand’s philosophy of “Endless Journey” aligns with the race’s mass outdoor spirit. Additionally, as an internationally recognized event, the race serves not only as a platform for Tectop to promote its brand image and showcase outdoor culture, but also as an opportunity to directly understand the needs and voices of outdoor enthusiasts. This insight is crucial first-hand information and a key basis for upgrading Tectop’s future product structure and functional styles, greatly aiding the brand’s further development in China.
Furthermore, Jin Hai admitted that in Tectop’s medium- to long-term brand strategy, sponsoring outdoor sports events has become the brand’s primary marketing approach. It is understood that Tectop will continue to sponsor both domestic and international outdoor events to further enhance brand visibility.
As a loyal exhibitor at the Asia Outdoor Exhibition, Tectop will appear at the 14th Asia Outdoor Products Exhibition & the 1st “Ziran Pai” Outdoor Carnival in 2019, to be held from June 27–30 at the Nanjing (Xinzhuang) National Exhibition Center. Stay tuned!