Centered in Nanjing, we are launching a nationwide expansion. The Asia Outdoor Trade Show and the "Ziranpai" Carnival will make their debut in Tai'an this September!
On the morning of the 20th, Nanjing Yuanya International Exhibition Co., Ltd. and Tai'an International Convention and Exhibition Center officially signed a strategic cooperation agreement. The Asia Outdoor Trade Show will team up with the 33rd Tai'an International Mountaineering Festival to jointly create the 2019 China Tai'an Sports Goods Expo and Ziranpai Outdoor Carnival from September 5 to 8 this year. With fourteen years of history, the Asia Outdoor Trade Show will use the "Ziranpai" Outdoor Carnival as a precursor, centered in Nanjing, to officially launch its national tour model.
(Leaders jointly unveil the platform for the "Asia Outdoor Trade Show and 2019 China Tai'an Sports Goods Expo · Ziranpai Outdoor Carnival")
Fourteen Years of Asia Outdoor: Innovation and Nationwide Expansion
The Asia Outdoor Trade Show (Asia Outdoor Trade Show), abbreviated as Asia Outdoor, is a China-Germany cooperative exhibition project and a professional trade show tailored for the Asian outdoor products market. After fourteen years of development, the Asia Outdoor Trade Show has become a well-known and professional trade and exchange platform for outdoor sports equipment and outdoor activity service products in China’s outdoor industry. It also serves as a key bridge connecting the Asian outdoor market with the European and American outdoor markets.
In 2005, Asia Outdoor was introduced to China from Friedrichshafen, Germany, and made its first appearance in Nanjing, Jiangsu in 2006. Since then, it has been held annually for 13 successful editions. Focusing 100% on the markets of China and other neighboring Asian countries, it specializes in industries related to mountaineering, rock climbing, hiking, running, water sports, camping, and cycling.
In 2019, the Asia Outdoor Trade Show launched its first large-scale B2C-oriented offline-to-online integrated outdoor carnival event—the "Ziranpai" Outdoor Carnival. Targeting the post-90s young consumer demographic, it organically integrates outdoor activities, trendy culture, and leisure lifestyles to widely promote a new way of outdoor living. Leveraging the strengths of the outdoor industry, it connects the B2B2C industrial chain. Through a series of large-scale offline experiential events across the country, it continuously gathers accurate C-end consumer data to form the most targeted online marketing community in China's outdoor industry.
The 14th Asia Outdoor Trade Show and the first "Ziranpai" Outdoor Carnival will be held from June 27 to 30 this year in Nanjing. Then, from September 5 to 8, the Asia Outdoor Trade Show and Ziranpai Outdoor Carnival will make their first appearance in Tai'an, marking the first stop of the nationwide tour.
(Tai'an International Convention and Exhibition Center signs a strategic cooperation agreement with the Asia Outdoor Trade Show)
Strong Alliance: Integration of Competition and Exhibition
The Tai'an International Mountaineering Race is a flagship event developed by Shandong Province. Since its inception in 1987, it has been successfully held for 32 consecutive editions, making it the longest-running, largest-scale, and most influential mountaineering competition in China. The 33rd Tai'an International Mountaineering Race will take place on September 7, 2019, with an expected participation of 17,000 people. The 2019 China Tai'an Sports Goods Expo and Ziranpai Outdoor Carnival, held from September 5 to 8, is the result of a strong collaboration between the Asia Outdoor Trade Show and the Tai'an International Mountaineering Festival, truly integrating competition and exhibition. The expo will provide a dedicated area for race participants to collect their materials, and all contestants will also attend the exhibition as visitors and participate in the carnival activities.
(Xu Bing, Party Group Secretary and Director of Tai'an Municipal Sports Bureau)
(Chen Yong, Party Group Secretary and President of Tai'an Council for the Promotion of International Trade)
"In terms of exhibition planning, it is divided into two parts: the exhibition held inside the venue and the carnival activities held in the outdoor ecological fitness park. Functionally, the exhibition includes three main zones: an outdoor sports brand display and trade matchmaking area, a material collection zone for participants of the 33rd International Mountaineering Race, and an outdoor sports product tasting zone. The carnival offers even richer content, including traditional outdoor experience activities such as tent camping, rock climbing, kayaking, cycling, and slacklining. It will also feature a youth outdoor triathlon, urban orienteering treasure hunts, outdoor music and movie parties, VR sports experiences, and more. We aim to spread a new outdoor lifestyle to a broader audience through immersive sports experiences—outdoor is not just a sport, but a daily way of life, characterized by eco-friendliness, fashion, health, freedom, and nature. By combining the exhibition, competition, and carnival, we hope to create a new concept of outdoor activity party for the citizens of Tai'an, adding new vibrancy to the city’s fitness and leisure lifestyle," said Li Yangjun, Director of the Asia Outdoor Trade Show.
(Li Yangjun, Project Director of the Asia Outdoor Trade Show and General Manager of Nanjing Yuanya International Exhibition Co., Ltd., delivers a speech)
The 2019 China Tai'an International Sports Goods Expo · Ziranpai Outdoor Carnival will be a true celebration of outdoor sports and outdoor living, encompassing not only trade shows and sporting events but also outdoor carnivals, knowledge sharing, family activities, cultural exchanges, music, and food.
Outdoor industry professionals and enthusiasts are welcome to actively participate in the related activities of the Asia Outdoor Trade Show and Ziranpai Outdoor Carnival, to be held in Nanjing from June 27 to 30, 2019, and in Tai'an from September 5 to 8, 2019.