Decathlon and Sogoulok join hands with the Asia Outdoor Exhibition, making a grand debut!(Recruitment benefits at the end of the article)
DecathlonDecathlon: A French sports supermarket,80+offering over 80 types of sports all in one place.
6June27-3027–30@Nanjing Xinzhuang National Exhibition Center&Xuanwu Lake Lovers' Garden
DecathlonDecathlonteams up with the 14th Asia Outdoor Exhibition
and the first “Ziranpai” Outdoor Carnival
making a grand debut!
Decathlon is a fully integrated group company covering R&D, design, branding, manufacturing, logistics, and sales of sports goods. The group was founded inMichel LECLERCQby1976in France. By the end of2017, it had successfully opened40physical stores in1352countries worldwide. In China, as of2017, Decathlon operates nearly100stores across267cities, while also serving sports enthusiasts in about400cities nationwide through its e-commerce platform.
l Europe’s leading sports retailer
l French product design and R&D center
l In-house passionate brands
l Over1300stores globally
As a retailer, Decathlon's concept is to bring together all kinds of sports products in one place. It offers over80Sporting goods for 30 sports, with all products categorized by sport type.. Our stores range in size from2000to12000square meters, with an average of35000products per store. This new retail model for sports combines experiential shopping with self-selection. The stores also frequently organize various sports experiences and family-friendly activities, giving all customers the opportunity to learn about, try, and enjoy the joy brought by different sports.
Decathlon · Souloo
Souloo (Solognac) is an outdoor exploration equipment brand under France’s Decathlon, targeting nature observation enthusiasts and wildlife photographers as an outdoor exploration apparel brand.
Our sport
Wilderness exploration requires participants to spend extended periods in the wild, traversing grasslands and forests while overcoming complex natural environments and weather conditions. When people venture into nature, they can use binoculars to spot wildlife and learn survival skills in the wilderness. In China, wildlife observation activities have developed rapidly in recent years. Many national parks and nature reserves list birdwatching-as a key activity. Birdwatching is currently the most popular wildlife observation activity among the public in China. Wilderness exploration is also gaining attention from parents, helping children connect with and understand nature while fostering independence and adaptability.
Our brand
Souloo is a Decathlon sub-brand created specifically for wilderness exploration. It has an independent product R&D team in France, focusing on the real needs of outdoor enthusiasts and adhering to the principles of practicality and best value for money. We feature clothing and gear in natural color tones; we promote camouflage patterns suited to various natural environments to help users blend into nature for better concealment and movement. We emphasize the professionalism and technical quality of our products to ensure durability.
All Souloo products undergo rigorous field testing in the forest center of France’s Gironde department in the southwest before launch. Products tested in real-world conditions inherently possess the genes of,camouflage, safety, and durability—three core values that Souloo is committed to upholding.
Engineers, designers, model makers, testing and field engineers, as well as production, sales, and marketing professionals at Decathlon Souloo work together to provide wilderness exploration enthusiasts with a full range of products, including apparel, footwear, customizable backpacks, knives, hats, and accessories such as binoculars.
Wildlife and nature observation/Photography and research activity participant recruitment
Research objectives:
1. To explore the current development status and potential of wildlife and nature observation/photography activities in China;
To understand the current development of wildlife and nature observation/photography activities in China, including driving forces and challenges;
To conduct an in-depth analysis of domestic and international brands of equipment used in/wildlife and nature observation photography activities;
To explore how brands can differentiate themselves and tap into blue ocean opportunities in this market.
2. To understand the current participants in wildlife and nature observation/photography activities in China;
Basic background information of participants (including gender, age, family status, etc.);
Engaging in wildlife observation/Behavioral habits of photography activities (including motivations, purposes, frequency, locations, companions, etc.);
Equipment usage habits and needs (including currently used equipment, satisfaction with the equipment, unmet needs, etc.);
Equipment purchasing habits and needs (including purchasing considerations, brand preferences, purchasing channels, etc.)
Recruitment targets:
Have conducted wildlife nature observation in the past year/Photography enthusiasts; senior experts with relevant experience and knowledge in wildlife and plant nature observation.
Recruitment requirements:
Aged between18and55years old, male or female;
Resident in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, or surrounding areas of the aforementioned cities;
Have participated in wildlife and plant nature observation1within the past/years;
Have been involved in wildlife and plant nature observation/photography activities for more than six months;
Have used at least one of the following equipment during wildlife and plant nature observation/photography: binoculars, spotting scopes, cameras, or telephoto lenses;
Have conducted wildlife and plant nature observation/photography activities in at least one of the following locations: nature reserves, national parks, or wetland parks;
Have purchased products for wildlife and plant nature observation2in the past/years, including clothing, binoculars, cameras, bags, shoes, accessories, and other equipment.
Special recruitment in Beijing and Chengdu:
Wildlife observation enthusiasts and photographers with wildlife viewing experience;
Parents who frequently bring their children to participate in wildlife and plant nature observation/photography activities.
Type of research activity:
1. Focus group discussions
Number of recruits: per group per city6-8People, cities: Beijing, Chengdu
2. One-on-one in-depth interviews
Number of recruits:5-10People, no city restrictions
3. Online questionnaire survey
Number of recruits:300People, specified regions: Beijing, Shanghai, Guangzhou-Shenzhen, Chengdu and surrounding areas
Research activity schedule
This research activity will be conducted in2019year5month/2019year6month. Specific timing for each type of research activity will be confirmed after consultation with participants.
Event benefits
All participants in group discussions or one-on-one in-depth interviews will receive: one Decathlon Soulok mystery gift pack&Decathlon Soulok mystery gift bag worth1500yuan;
All participants in the online questionnaire survey will receive: Decathlon Tmall official store coupons&and special discount promotions on selected Soulok products.
Please scan the QR code below to sign up for the recruitment activity
DecathlonDecathlonSharing the same passion for sports, spreading the joy of movement, dedicated to the mass sports market. A full-industry-chain group integrating sports product design, R&D, production, branding, logistics, and retail.
2019year6month27-30day
Nanjing (Xinzhuang) International Exhibition Center
Looking forward to more surprises from DecathlonDecathlonBring even more surprises!