In the early summer, during the last weekend of May, an intense and exciting youth football tournament took place at the scenic People's Stadium on Gulangyu Island. The two-day "361° Kids Cup Youth Football Invitational Tournament (Xiamen)" kicked off at 8:15 AM on the 25th. At the invitation of the organizers, children from several international schools in Xiamen, Shanghai, Guangzhou, Hong Kong, and Quanzhou participated in the competition. According to the organizers, the tournament featured four age categories: Boys U9, Boys U11, Boys U13, and Girls U13. Each age group had one champion and one runner-up, and each category also awarded one Best Scorer, one Best Player, and one Best Goalkeeper, with corresponding prizes for the winners.

On the field, the young players demonstrated a strong passion for football. They ran and competed with all their might, got up resiliently after falls, and despite dirty clothes and sweaty faces, they kept smiling and fully enjoyed the joy that football brought them.

And even if they didn’t win the ultimate championship, the kids didn’t feel discouraged during this football carnival: in the rest areas around the field, the sponsors had prepared many fun games and plenty of delicious food, creating a comfortable, relaxed, and joyful festival atmosphere for everyone.

The parents who accompanied their children to the tournament also fully immersed themselves in the event: inspired by their kids’ spirited efforts on the field, the parents cheered loudly from the sidelines, supporting their children and sharing in the happiness brought by football and the precious parent-child moments. One parent said that winning or losing wasn’t really important—the joy came from seeing their usually study-focused children running freely on the green field, igniting their passion and having the time of their lives. Both the kids and the parents felt incredibly happy.

As the title sponsor of the event, 361° Kids provided professional football gear for the participating clubs. In addition to the match balls, they supplied jerseys and shoes that balanced safety and comfort, ensuring the young athletes could complete the tournament smoothly and safely. To further boost the atmosphere, 361° Kids also customized cheering banners for the event, giving the young players the feeling of being on a professional league field. The moment they stepped onto the pitch, the kids truly felt like the center of attention.

A spokesperson for the 361° Kids tournament initiative stated that, on the eve of Children’s Day, leading football-loving children to play and have fun on such a picturesque island was the greatest success of organizing this event—through hosting youth football competitions, people can better understand the brand philosophy promoted by 361° Kids: encouraging children’s positivity, freedom, and authenticity. It also helps bridge the gap between the brand and consumers. Additionally, 361° Kids has long been committed to the development of youth football in China, hoping to engage more children in and foster a love for the sport from an early age. While enjoying the joy football brings, the children also build physical strength and learn teamwork, making their childhoods even more vibrant through sports.