One night, during a late-night discussion in the Asia-Pacific Outdoor Show dealer community, several long-time exhibitors suggested in the group chat:
The Asia-Pacific Outdoor Show can comprehensively display fishing-related products on-site, enabling dealers to achieve one-stop procurement. More importantly, fishing itself falls under the category of outdoor activities, and outdoor gear such as sun protection clothing, camping equipment, and cookware is commonly used in fishing scenarios.
As everyone hoped, the Asia-Pacific Outdoor Show has been paying close attention to the fishing market and preparing an innovative integration of outdoor and fishing sections. Today, the mystery is unveiled!
June 20–23
Nanjing International Expo Center
The Asia-Pacific Outdoor Show has specially set up
a sea fishing interactive theme exhibition area
so you can
“come to the event and actually fish”
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According to the "Comprehensive Analysis of China's Sports Consumption Market" released by Analysys in 2018, niche sports catering to specific groups are gaining momentum in China.Currently, middle- to high-income sports enthusiasts and high-income sports participants are flocking to outdoor fishing, yoga, and other activities.Among the users of the Ziya Fishing app, 44.3% are middle- to high-income individuals.
Searching for “fishing tackle” on Taobao yields around 41,835 related shops.Among them, the highest-selling stores include Decathlon Flagship Store, Handing Outdoor Flagship Store, and Zhou Xiaoer Fishing Tackle Shop.
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Pan Yue, strategic decision-maker at Linghang Fishing Tackle, said in a media interview: according to industry insiders’ estimates,the general fishing population is around 50 to 60 million, while there are 15 to 20 million fishing enthusiasts who go fishing more than 30 times a year.Since fishing is a relatively expensive sport,the output value of just China’s fishing tackle industry alone reaches 55 billion yuan, and fishing also drives surrounding industries such as tourism and venue services.
An investor noted: fishing is connected to four major sectors—sports, outdoor recreation, tourism, and equipment—and has huge room for expansion.
Seize the opportunity, push forward: the Asia-Pacific Outdoor Show develops its fishing section
This traditional, stability-focused sport is now being embraced by huge market enthusiasm. As a result,the Asia-Pacific Outdoor Show has established a strategic partnership with the Suzhou Shanghua (International) Fishing Tackle Exhibition. Last week, during the opening of the Suzhou Shanghua 2019 Summer (International) Fishing Tackle Exhibition, the Asia-Pacific Outdoor Show was present to showcase and facilitate consultations between fishing industry professionals and outdoor content providers.
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From June 20–23, at the 2019 Asia-Pacific Outdoor Show, the two parties will jointly createa sea fishing interactive theme exhibition area, which includes:
Marine Fishing Equipment Exhibition Area: bringing together well-known domestic marine fishing equipment companies, fishing tour operators, and fishing enthusiast clubs, such asJihai Fishing Gear, Jiangsu Huahong Sports Industry Co., Ltd., and Modu Outdoor, among others — everything you care about in marine fishing can be found here;
Fishing Scene Simulation: Don’t have time to go fishing at sea? Come to the Asia-Pacific Expo site instead. Here you’ll findsimulated fishing machinesthat let you experience realistic sea fishing firsthand, as well asa variety of marine fish species“visiting” the exhibition for you to learn about, plusmarine fishing expertswho will personally explain the characteristics of different fish species and fishing techniques;
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Featured Marine Fishing Routes: The event will also unveil multiple established marine fishing routes, such as theMarine Fishing Preparatory Coursesuitable for beginners, thedeep-sea fishing routesdeveloped for seasoned anglers, thehairtail fishing routesideal for family outings, and thetuna fishing spectacularsthat enthusiasts drool over, among others~
Welcome all those interested in the fishing section to visit, experience, and explore cooperation opportunities on-site.
Not only does the Asia-Pacific Outdoor Expo feature a fishing section,but many outdoor brands have long acted as pioneers, venturing into the fishing market.
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In February this year, Fire-Maple and Hey deer officially signed fishing master Li Damao as their brand ambassador.. Through this collaboration with Master Damao, both brands aim to co-develop products tailored for fishing enthusiasts in the future, “making outdoor fishing life better.”
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Fire-Mapleproducts have always adhered to the philosophy of “wanting you to eat happily outdoors,” such as the launch ofQingfeng Integrated Gas StoveWeighing just 85g and about the size of an egg, it delivers a powerful 2800W output. Whether you’re brewing tea or enjoying a warm meal while fishing, Fire-Maple keeps your wild fishing adventures carefree.
Having a foldable chair that’s compact for storage, lightweight to carry, spacious, and comfortable is truly a pleasure when fishing in the wild.Black Deer’s Oversized Lounge Chair with Extra-Wide SeatDesigned and developed based on ergonomic principles, it offers a snug fit around the lower back for exceptional comfort. You can sit in it for hours without feeling tired.
Compared to the daytime heat and noise—or when the fish just aren’t biting—night fishing is a favorite among many anglers.Sansi Aidi Fishing - Night Fishing Induction LightWith features like intelligent motion sensing (lights up with a wave), up to 110 hours of battery life, and IPX6-level everyday waterproofing, it frees your hands and lets you fish at ease in the dark.
SIDLA brand representative told Xiaoning that when developing products for fishing scenarios, the brand primarily considers seasonality and fishing locations. In the hot summer,the Deep Water Cool Casual Shoesoffer breathable, lightweight, slip-resistant, and durable features for a comfortable fishing experience. For harsher environments requiring more specialized performance—with superior waterproofing, slip resistance, abrasion resistance, and scratch protection—the On the Way Multi-functional Hiking Shoesperform even better.
Aside from the few outdoor brand products Xiaoning has briefly listed, there are many other excellent outdoor gears that excel in fishing scenarios. Feel free to leave a comment at the end sharing your “Heavenly Sword and Dragon Saber.” Also, we look forward to seeing fishing enthusiasts visit the exhibition from June 20–23 to find your ideal gear.
In a discussion within the Asia-Pacific Outdoor Show dealer community, one friend shared:
“Rather than saying outdoor enthusiasts have more than one hobby, it’s more accurate to say that the outdoors is a lifestyle. Hiking, running, mountaineering, road tripping, camping, fishing… these are all choices of those who love life and the outdoors!”
In short, the outdoor industry is a lifestyle-based sector. To grow the outdoor consumer market, a sufficient and growing outdoor community is the primary source of unlimited business opportunities. The Asia-Pacific Outdoor Show has long been committed to promoting a healthy outdoor lifestyle. Leveraging the platform’s strengths, it organizes and supports a variety of interactive experiences to attract more people to the outdoors, foster a love for nature, and hopefully activate more potential outdoor consumption.
2019
We remain committed to this mission and look forward to your participation.
Long press to scan the QR code below
Register now to visit the Asia-Pacific Outdoor Show
DealersEnjoy one-stop shopping for fishing and outdoor gear;
Outdoor EnthusiastsDiscover the joy of fishing at the event;
Fishing FansFind your favorite outdoor gear here too!
Asia-Pacific Outdoor ShowRegistration is now in full swing,
June 20–23, 2019, Nanjing International Expo Center
Exhibition hotline
TEL:025-86891013,025-86891506
025-86891551,025-86891519
E-mail:outdoor-show@nfexpo.com
Visitor hotline
TEL:025-86891507
E-mail:sunnycao@nfexpo.com
Long press to scan the QR code and join nowAsia-Pacific Outdoor Show!
For more information
visit the official website of the Asia-Pacific Outdoor Show
www.outdoor-show.com.cn