Major News: The Asia-Pacific Outdoor Show Becomes Part of the COA Outdoor Brand Alliance

On June 3, 2019, the second sixth meeting of the COA Outdoor Brand Alliance (hereinafter referred to as COA) was successfully held at Mount Mogan. After a vote by the COA General Assembly, COA accepted the donation of the Asia-Pacific Outdoor Industry Exhibition brand by Nanjing Ningfei International Exhibition Co., Ltd. (hereinafter referred to as Nanjing Ningfei). COA will hold the brand rights to the Asia-Pacific Outdoor Show and authorize Nanjing Ningfei to continue operating the exhibition. COA provides guidance on important aspects such as the strategic direction, event setup, and forum themes of the show, actively supporting Nanjing Ningfei in carrying out related work.

COA is a brand alliance organization initiated in 2013 by key members of the Purple Gold Asia Outdoor Forum. Founding members include Toread, Kailas, Biancheng Sports, MobiGarden, and Skogstad. In 2015, COA established its first council, with Mr. Sheng Faqiang, Chairman of Toread Holding Group Co., Ltd., serving as the first chairman.

In 2015, COA released its first group standards related to down products: specified high-quality down standards, certified down procurement channels, and designated down testing institutions. Products that pass the certification will bear the “COA label,” providing consumers with high-quality outdoor down products certified by COA.

COA once launched the environmental public welfare campaign “I Want Fresh Air,” attracting many nature lovers and advocates of healthy living to participate, jointly focusing on environmental protection and promoting a green lifestyle.

COA regularly holds meetings to exchange industry information, collaborate, and interact. It proposed the “Three Ones Declaration,” supporting and establishing “three platforms and one standard” to jointly promote the healthy and steady development of China’s outdoor industry. At this second sixth meeting, COA updated the content of the “Three Ones Declaration.” The three platforms are: outdoor exhibitions that support the development of COA, the COA Outdoor Summit Forum, and outdoor sports leagues. The one standard is: the group standard for outdoor products.

Regarding this collaboration, Huang Geng, Chairman of COA and Chairman of Nanjing Biancheng Sports, stated: As the brand holder of the “Asia-Pacific Outdoor Industry Exhibition,” COA will provide richer resource and project connections for the exhibition. It hopes to use this service platform to elevate China’s outdoor industry to a new level and contribute greater energy to industry progress. COA hopes that Nanjing Ningfei, as the organizer, can rise to the challenge and provide a comprehensive platform for brands and dealers to showcase, interact, trade, market, learn, and communicate.

Li Hao, Chairman of Nanjing Ningfei, stated: Nanjing Ningfei Company will live up to expectations. With strong support from COA, it will spare no effort in gathering more resources to build a diverse, professional, precise, and creative Asia-Pacific Outdoor Show. With a heartfelt dedication, it aims to reward every expectation from the industry.

It is reported that most brands among COA members have confirmed their presence at the 2019 Asia-Pacific Outdoor Show (June 20–23, Nanjing International Expo Center). The strategic cooperation signing ceremony between COA and Nanjing Ningfei will be held on the opening day of the Asia-Pacific Outdoor Show (the morning of June 20)!

Explore, Cross boundaries, Innovate, Share

June 20–23, come to the Asia-Pacific Show

Witness an important moment for China’s outdoor industry together

Asia-Pacific Outdoor ShowRegistration is now in full swing,

June 20–23, 2019, Nanjing International Expo Center

Exhibition hotline

TEL: 025-86891013, 025-86891506

025-86891551, 025-86891519

E-mail: outdoor-show@nfexpo.com

Visitor hotline

TEL: 025-86891507

E-mail: sunnycao@nfexpo.com

Scan the QR code to join nowAsia-Pacific Outdoor Show!

More news

can be found on the official website of the Asia-Pacific Outdoor Show

www.outdoor-show.com.cn