Smartwool announces an agency partnership with Shenzhen Himalaya Trading Co., Ltd ...

Smartwool is a 25-year-old apparel brand. Mountain life and mountain sports are the sources of inspiration for Smartwool products. Smartwool proudly announces that it will collaborate with Shenzhen Himalaya Trading Co., Ltd, China’s leading professional outdoor agency, to continue advancing the Smartwool brand in China, bringing the brand’s best-selling performance socks and lifestyle products to the rapidly growing Chinese outdoor consumer base.

“We are very excited to establish a partnership with Shenzhen Himalaya. Smartwool, Shenzhen Himalaya, and the Chinese outdoor community share many of the same core values,” said Laura Fryer, Smartwool’s International Sales Director. “Our heritage and legacy in the outdoor industry run deep. We are thrilled that Smartwool’s performance socks and base layers have become bestsellers in their categories among Chinese outdoor specialty stores. Shenzhen Himalaya Trading Co., Ltd is widely recognized and respected within the industry in China. As we continue to grow in China, Himalaya is the best partner we could ask for.”

This move will expand Smartwool’s efforts to strengthen its presence in the Asia-Pacific region and solidify its position as a global leader. Smartwool will be showcasing its products at the upcoming Nanjing Asia Outdoor Exhibition (June 20–23).

“My team and I are very excited to represent the Smartwool brand in China. I admire Smartwool’s values in the outdoors and appreciate their genuine passion for it,” said Mr. Lin Xiongjian, Founder and President of Shenzhen Himalaya Trading Co., Ltd. “Personally, I’ve been a loyal user of Smartwool products every day for over a decade, and I believe Chinese consumers will trust and love the Smartwool brand.”

For more information, please visit www.himalayagears.com.cn.

About Smartwool

Smartwool, a 25-year-old apparel brand headquartered in Steamboat Springs, Colorado, USA, draws inspiration from mountain life and mountain sports. All Smartwool® products are crafted to leverage the natural benefits of Merino wool and come with a 100% satisfaction guarantee.

Smartwool is a division of VF Outdoor LLC, a brand under VF Corporation.

For a full overview of the Smartwool® brand and products, please visit www.smartwool.com.

About Shenzhen Himalaya Trading Co., Ltd

Established in 2002 by outdoor enthusiasts, Shenzhen Himalaya Trading Co., Ltd specializes in representing European and American professional outdoor brands in the Chinese market. The company is dedicated to introducing high-quality outdoor gear, providing comprehensive support for people seeking to connect with nature and enjoy safe, convenient outdoor activities. After more than a decade of development, its portfolio of represented brands has expanded from professional outdoor gear to include running and sports medicine equipment.

Shenzhen Himalaya Trading Co., Ltd is headquartered in Shenzhen, China, with an office in Beijing.

For more information, please visit himalayagears.com.cn.