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The G3 cross-border e-commerce platform helps you connect with top-tier outdoor products from Europe and America.

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The G3 cross-border e-commerce intelligent shopping platform will be launched in 50 stores across 20 provinces, municipalities, and autonomous regions nationwide. G3 is now inviting interested retailers to witness its debut at the Asia-Pacific Outdoor Show.

The G3 cross-border e-commerce platform helps you connect with top-tier outdoor products from Europe and America.


Indeed, retailers in the outdoor industry often bear the operational costs of various distributors and agents, which ultimately affect product pricing. With the entry of brand flagship stores and the continued price reductions during shopping festivals like "618" and "Double Eleven," it has become increasingly difficult for retailers to establish a price advantage. Therefore, securing high-quality, low-cost genuine products has become one of the core factors determining a retailer's success.



Fortunately, there’s TA (G3)!

The G3 cross-border e-commerce intelligent shopping platform

Precise connection with top-tier outdoor brands from Europe and America

Direct shipping from customs bonded warehouses with one click

At more favorable prices,

Get better-quality products and sources.



Nanjing Mackinlay Outdoor Products Co., Ltd. has officially launched its new G3 cross-border e-commerce intelligent shopping platform. G3, short for Global Gear Garage, is a cross-border shopping platform tailored for outdoor enthusiasts and tech-savvy adventurers, primarily selling top-tier outdoor gear from Europe and America.


All technologies behind the G3 cross-border e-commerce intelligent shopping platform were independently developed by Nanjing Yitongbao Technology Co., Ltd., Nanjing Mackinlay’s exclusive partner. The platform has applied for relevant software copyrights and national invention patents, holding independent intellectual property rights. During its development, the G3 platform received strong support and recognition from Nanjing Customs and Taizhou Comprehensive Bonded Zone. Its technical applications fully comply with all regulations and laws set by the General Administration of Customs regarding cross-border e-commerce management, and it possesses complete qualifications for cross-border e-commerce orders, payments, and logistics.


Genuine products at low prices



The G3 cross-border e-commerce intelligent shopping platform directly collaborates with multiple mainstream domestic agents and international brands, enabling brand-direct cross-border sales. While ensuring authenticity, the prices are close to or match those in Europe and America, giving consumers peace of mind and great value.


Online traffic diversion



By partnering with outdoor stores, the G3 cross-border e-commerce intelligent shopping platform effectively guides potential online customers into physical stores through intelligent marketing methods such as LBS and CRM, driving incremental sales.


Social marketing



Partner stores can leverage the G3 WeChat Mini Program for social marketing, directing massive WeChat traffic to their product pages to facilitate transactions.


Additionally, compared to traditional cross-border e-commerce platforms, the G3 cross-border e-commerce intelligent shopping platform offers two unique advantages.


Light asset model



Retailers don’t need to stockpile large amounts of inventory, preserving precious working capital. Partner businesses only need to purchase a small number of samples to easily start selling.


Worry-free returns



Customers on the G3 cross-border e-commerce intelligent shopping platform can easily return items in-store, with refunds processed in real time—solving the long-standing issues of difficult and slow returns in cross-border e-commerce.



The G3 cross-border e-commerce intelligent shopping platform

Launch event

- Nanjing · Asia-Pacific Outdoor Show -


Time

June 20, 2019, 10:30 AM


Venue

Nanjing International Expo Center

Stage area in Hall 5


After the press conference, the G3 Cross-border E-commerce Smart Shopping Platform will begin Phase I construction pilots in five cities nationwide. By the end of the year, the platform is expected to be established in 50 stores across 20 provinces, municipalities, and autonomous regions. The G3 Cross-border E-commerce Smart Shopping Platform sincerely invites interested retailers to witness its “debut” at the Asia-Pacific Outdoor Show and is eager to share opportunities with retailers for mutual success.


Long press to scan the QR code below

Book now for free exhibition entry

Cometo Booth 4.3206

and witness the launch of the G3 Cross-border E-commerce Smart Shopping Platform!


Inquiry Hotline

TEL: 025-86891507




Asia-Pacific Outdoor ShowRegistration is now open,

June 20–23, 2019, Nanjing International Expo Center


Exhibition Inquiry Hotline


TEL:025-86891013、025-86891506

025-86891551、025-86891519

E-mail:outdoor-show@nfexpo.com


Visitor Inquiry Hotline


TEL:025-86891507

E-mail:sunnycao@nfexpo.com



Long press to scan the QR code and join nowthe Asia-Pacific Outdoor Show!

For more information,

please visit the official website of the Asia-Pacific Outdoor Show

www.outdoor-show.com.cn


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