EdgeCity Sports partners with Sunac Mall again as its Guangzhou store grandly opens

      Great news for skiing enthusiasts in Guangzhou ! On June 15, the EdgeCity Sports collection store at Sunac Mall Guangzhou grandly opened. It is the second store jointly established by EdgeCity Sports and Sunac Mall, spanning from northern to southern China and covering the three northeastern provinces, the Pearl River Delta, and the Hong Kong and Macao regions.

      Sunac Mall Guangzhou is a super-large commercial complex built with an investment of 50 billion yuan, the first large-scale cultural tourism city complex in a first-tier city and a 24/7 entertainment and lifestyle experience center in the Guangdong-Hong Kong-Macao Greater Bay Area. The Sunac Snow World within it is the largest indoor ski resort in South China, featuring the world’s longest indoor beginner slope at 460 meters, with four ski runs: beginner, entry-level, intermediate, and mid-advanced.  

      Since 2014, EdgeCity Sports has actively expanded into the skiing industry. Its collection stores integrate multiple premium European outdoor and ski brands, aiming to become a proactive driver in China’s winter sports industry. Bold in innovation and challenge, it continuously leads technological advancements and fashion trends in ski equipment. After more than five years of exploration in the skiing industry, it has partnered with brands such as NORTHLAND, LEKI, HALTI, HEAD, ALPINA, LEVEL, and KJUS in China, striving to bring the best European ski brands to Chinese consumers.

      The EdgeCity Sports store in Sunac Guangzhou presents the latest store image to customers. The store design follows a Nordic concept of “natural, simple, and pure,” offering outdoor and ski enthusiasts “professional, high-quality, diverse, and fashionable” personal gear.

      Notably, EdgeCity Sports is not content with merely providing high-quality equipment; it also offers customers a one-stop experience from ski gear to training and services. To this end, EdgeCity Sports has formed a comprehensive strategic partnership with Magic Ski Academy.

        Since 2014, Magic Ski Academy has officially introduced the American PSIA-AASI ski teaching system and became the first officially certified member school of the American Association of Snowboard Instructors (PSIA-AASI) in China. Over the years, it has trained the country’s largest international team of instructors, including those certified in PSIA-AASI (USA), CSIA (Canada), NZSIA (New Zealand), covering all levels of snowboarding, alpine skiing, children’s skiing, and freestyle. With nine branches domestically and internationally and ten major winter ski camps, it has provided ski instruction to hundreds of thousands of people.

        Building on years of leading the Chinese ski training industry in terms of teaching management, coaching teams, teaching systems, and service quality, Magic Ski Academy has evolved from a general public ski training institution into a comprehensive year-round outdoor sports training group. It now encompasses: international chain ski schools, public/professional/competitive ski instruction, winter camps, ski venue operations, professional ski clubs, national team pipeline training, indoor ski training bases, ski shops, as well as outdoor and sailing training.

        Starting with their collaboration at the Sunac Mall store, both parties will integrate Magic Academy’s premium services within EdgeCity Sports collection outlets, leveraging their respective strengths to jointly explore new approaches in ski retail and services.

        This strategic partnership will significantly enhance the professionalism and convenience of the skiing experience for customers in southern China. No longer restricted by seasonal limitations or the need to travel long distances to northern regions or overseas, customers can now select international ski gear brands and enjoy world-class ski training right at their doorstep, truly making skiing a way of life.

        On the opening day, EdgeCity Sports, Magic Ski Academy, and Sunac Snow World Guangzhou also offered customers a free trial session with new ski models, allowing them to experience high-end ski gear and top-tier ski services.

        It is reported that EdgeCity Sports has established multiple directly operated ski resort stores in key areas such as Chongli, Zhangjiakou, and the northeast region. Following the successful opening in Sunac Mall Guangzhou, the store at Sunac Mall Wuxi will also grandly open. The EdgeCity Sports collection stores, with indoor and outdoor ski resorts as their foundation, adopt a steady and customer-centered new retail approach, effectively integrating people, products, and place.

        Thanks to the positive impact of Beijing-Zhangjiakou’s successful bid for the 2022 Winter Olympics, winter sports have developed rapidly. In the future, EdgeCity Ski will continue to serve those passionate about ice and snow sports, promoting the growth of the winter sports industry to drive social advancement and contributing to the national goal of involving 300 million people in winter sports.