The high-end photography self-driving tour "The Most Beautiful Starry Sky Journey" along the Xinjiang-Tibet Highway in Yecheng has officially kicked off.

      On the morning of June 24 at 10:00, under the guidance of the Yecheng County Party Committee and People's Government, and organized by the Yecheng County Culture, Sports, Radio, Television, and Tourism Bureau, the launch ceremony of the Yecheng · Xinjiang-Tibet Highway "The Most Beautiful Starry Sky Journey" high-end photography self-driving tour was held at the Xiyayi Ancient City in Yecheng, Kashgar Prefecture. The event was hosted by the Shanghai Promotion Center for Xinjiang Tourism and Shanghai Tourism Network Travel Service Co., Ltd.

      Attending the event were distinguished leaders and guests including: Zhang Bin, Standing Committee Member and Deputy County Head of Yecheng County Party Committee, and Deputy Commander of the Shanghai Aid-Xinjiang Yecheng Sub-command; Zhang Zhonghe, Secretary of the Party Group of Yecheng County Culture, Sports, Radio, Television, and Tourism Bureau, and Gulbahar Maimaiti, Director of the Bureau; Yang Yuliang, Cadre of the Shanghai Aid-Xinjiang Yecheng Sub-command; Zhu Nianhua, Party Committee Member and Deputy Director of Yecheng County Public Security Bureau; Mao Dongmei, Deputy Director of the Shanghai Promotion Center for Xinjiang Tourism and Deputy General Manager of Shanghai Tourism Network. Media reporters, photography enthusiasts, and travel influencers also witnessed the launch ceremony.

      At the ceremony, Zhang Bin, Standing Committee Member and Deputy County Head of Yecheng County Party Committee, Deputy Commander of the Shanghai Aid-Xinjiang Yecheng Sub-command, delivered a speech for the event. Meanwhile, Zhou Lei, Director of the Event Planning Department of Shanghai’s Xinmin Evening News, expressed his anticipation for the event. Finally, Secretary Zhang Zhonghe announced the official departure of the "The Most Beautiful Starry Sky Journey."

      As a branded event of the 10th Xinjiang International Special Tourism Festival, this 9-day journey will be personally led by Mao Dongmei, Deputy Director of the Shanghai Promotion Center for Xinjiang Tourism, marking her third time traveling along the Xinjiang-Tibet Highway. The group will set off from Yecheng, the zero-kilometer starting point of the Xinjiang-Tibet Highway, passing through landmarks such as the Kudi Pass, Thirty Li Barracks, Dahongliutan, and the Jiashan Pass, before finally reaching the Ali region. They will capture the most beautiful starry sky at the highest-altitude Ali Observatory and experience the most thrilling and spectacular scenery along the Xinjiang-Tibet Highway.

      It is reported that 2019 marks the third year of the "Xinjiang-Tibet Highway" tourism marketing campaign. This year, while continuously enriching its tourism product offerings, Yecheng County has actively expanded its tourism market by focusing on precise marketing efforts, including hosting special promotional events in key source markets such as Chengdu and Lhasa. Through a series of promotional activities and media advertising, a comprehensive and multi-dimensional marketing network has been established, contributing to the branding, packaging, and dissemination of both Yecheng tourism and the Xinjiang-Tibet Highway.

      At the same time, focusing on the six core elements of "food, accommodation, transportation, sightseeing, shopping, and entertainment," the county is integrating local culture with tourism resources to continuously develop the "culture + tourism" brand along the Xinjiang-Tibet Highway. This initiative aligns with the implementation of targeted poverty alleviation efforts, promotes integrated industrial development in Yecheng, and establishes the grand tourism brand image of Yecheng as the "Zero Kilometer of the Heavenly Road and the First City of Kunlun."