The 14th Asia Outdoor Show
Inheriting Europe’s legacy, leading the outdoor industry
Time forges classics; only with deep accumulation can innovation emerge
On June 27, 2019, the 14th Asia Outdoor Trade Show (Asia Outdoor Trade Show) officially opened at the Nanjing International Exhibition Center. Starting from the second day of the exhibition, June 28–30, the first “Ziranpai” Outdoor Carnival will also be held at Xuanwu Lake Couple’s Garden, right next to the Asia Outdoor Show.
The 2019 Asia Outdoor Show was jointly organized by Beijing Demans Exhibition Consulting Co., Ltd. and Nanjing Yuanya International Exhibition Co., Ltd., inheriting from the 25-year-old European Outdoor Show (OUTDOOR). Since entering China in 2006, relying on Europe’s rich experience in the outdoor industry and professional exhibitions, it has grown alongside China’s outdoor industry and has become a leader among similar domestic exhibitions. Through more than a decade of refinement, it has not only gained unanimous recognition from the industry and media but has also received strong support from organizations such as the China General Chamber of Commerce, Nanjing Municipal People’s Government, and the Nanjing Branch of the China Council for the Promotion of International Trade. By developing in tandem with the industry and supporting each other, the exhibition has forged itself into part of China’s outdoor industry over time, while continuously providing multi-level impetus to the industry. Together with industry peers, it strives to create a better industrial ecosystem and a better professional outdoor products exhibition.
In 2019, the 14th Asia Outdoor Show established a three-dimensional exhibition format of professional trade show + outdoor carnival, creating a comprehensive IP of value content in the outdoor industry, and transforming exhibition consumption-based exposure into investment-driven interest. Through diverse touchpoints such as outdoor brands, large distributors, vertical e-commerce, media, video platforms, social media, and KOLs, it organically links B2B exhibition displays with B2C marketing methods.
It utilizes classic events with strong professional backgrounds, such as the 10th Outdoor Industry Awards, functional product supply chain integration activities, and the Asia Outdoor Summit Forum, to help brands capture users’ minds and thus stimulate their willingness to purchase. Meanwhile, the “Ziranpai” Outdoor Carnival creates immersive equipment experiences in various outdoor scenarios, providing brands with marketing solutions that balance user experience and brand appeal, achieving effective user engagement.
This exhibition and carnival cover a total indoor and outdoor area of 48,000 m², with over 300 domestic and international professional outdoor brands participating. It is expected that nearly 18,000 professional visitors will attend the exhibition, 20,000 outdoor enthusiasts will participate in the carnival, and a large number of innovative activities will be held simultaneously. Well-known brands such as 33000ft, BLACK DEER, BRIKO, DECATHLON, DURAFLEX, EAGLE CREEK, FIREMAPLE, KAILAS, KEMPGEAR, KEITH, KORAMAN, MOBIGARDEN, NEXTOUR, OSPREY, SKYWARDS, SALAMAN, TECTOP, TIMBUK2, TITTALLON, TOREAD will make appearances.
Forging the industrial chain, locking the entire industry, based in Jinling, radiating across Asia
As an important trade and exchange platform for the outdoor industry in China and even Asia, the Asia Outdoor Show holds various professional supporting activities every year, including:
Asia Outdoor Summit Forum and Juniu Sports Travel Conference Summer SessionHeld concurrently [June 27–28, Hall B, M9700]. The content is richer, including the release of the outdoor industry report, the announcement of the Asia Outdoor Show touring plan, discussions on the international development of outdoor sports, the integration of the functional textiles supply chain, the development of outdoor vertical e-commerce, the use of new media in the outdoor industry, the future of the outdoor travel industry, the creation of parent-child tour products, industry talent cultivation, risk management in the outdoor sports industry, and more.
Now in its ninth consecutive yearAsia Outdoor Industry Awards, the only and most well-known award in China’s outdoor industry focusing on outdoor equipment products, has set a record for the number of award-winning products this year. The 10th Asia Outdoor Industry Awards [Awards Ceremony: June 27, 15:00–16:00, Stage Area; Award-Winning Exhibition Area: B3100] features a total of 32 winning products, covering camping, running, children, climbing, travel, and more. The winning products will not only be displayed in the core area of the Asia Outdoor Show but will also go on a national tour in six cities and the Xingzhuang Outdoor Mall after the exhibition. They may also be featured at the OutDoor by ISPO in Friedrichshafen, Germany.
Outdoor Travel Theme Pavilion[Halls C & D], will showcase RVs, luxury tents, travel equipment, as well as distinctive outdoor resort campsites and classic outdoor travel routes. Where to go, how to play, and what equipment to bring—Asia Outdoor Show provides one-stop solutions.
China "CHAIN" Made – Functional Product Supply Chain Themed Event[Halls B1300 & B2210]: Through a combination of keynote forums, supply chain enterprise displays, and upstream-downstream business matchmaking, it comprehensively showcases the strength of outstanding supply chain enterprises and their integration capabilities. Ultimately, it helps outdoor enterprises achieve rapid product production responses, improve inventory turnover, enhance product competitiveness, and accelerate brand value growth, among other benefits.
Targeting precise users, serving precise users, influencing precise users, shaping the next decade
The 14th Asia Outdoor Show in 2019 closely followed the theme of “Inheritance, Adaptation, and Integration,” creating the “Ziranpai” Outdoor Carnival, building a new ecosystem for the outdoor industry, and creating an experiential communication method that brings professional outdoor brands closer to the general public.
This carnival event was organized by Nanjing Yuanya International Exhibition Co., Ltd., with Jiangsu Broadcasting Corporation as the media organizer and Jiangsu Zhihang Tianxia Culture Communication Co., Ltd. as the executive organizer. The primary target audience is young consumers aged 20–40 who love travel, sports, leisure life, music, and food. Through in-depth outdoor experiences such as the Purple Mountain Cross-Country Run, rock climbing, kayaking, paddleboarding, slacklining, stargazing camping, orienteering treasure hunts, youth triathlons, RV stays, and luxury tent hotel experiences, the event encourages active interaction between C-end precise users and brands/distributors. At the same time, based on precise user market research data, we have set our long-term sights on the younger generation, especially those born after 1995 who love trendy and online culture. For them, we have specially set up activities such as esports tournaments, audiovisual trend parties, trend markets, go-karting, and fun challenges, providing a platform to cultivate the next decade’s main consumer group for the industry.
In the new media and new retail era, traffic is king, and the value and influence of KOLs are evident. During this carnival and the Asia Outdoor Show, many influencers and internet celebrities made appearances. The globally renowned adventure travelers, the “Lüxing” couple with tens of millions of followers, shared exciting stories from their latest global journey. “Ye Shi Xiao Ge,” a 5-million-follower influencer known for his wild food shows, was no longer cooking alone but transformed into a food critic, with fans temporarily stepping into the role of “Ye Shi Xiao Ge.” Wolfgang, a handsome German who loves all things about Chinese food and life and speaks Chinese better than his native language, presented #ExploringAsiaExpoVlog# on the opening day. Energetic influencer Zhao Shu showed everyone how to enjoy the FNC Carnival.
In the future, the “Ziranpai” Outdoor Carnival will take Nanjing as its core and the Asia Outdoor Show as its foundation, expanding nationwide with tours to meet the needs of enthusiasts across the country and to build a broader C-end resource platform for the industry. From September 5–8, the Outdoor Carnival – Taishan Station, held in Tai’an, Shandong, will mark the first appearance of the Asia Outdoor Show and Carnival outside Nanjing. Subsequently, series of touring events are planned in Hangzhou, Beijing, and Chengdu, widely spreading the new outdoor lifestyle across various regions of China and cultivating more outdoor lifestyle consumer groups.
In 2020, an Asia Outdoor Show that inherits tradition, pursues innovation, keeps pace with the times, and integrates across boundaries is about to embark. On the platform of the Asia Outdoor Show, you will not only meet old friends but also encounter new opportunities, share a new platform, and create another new starting point for the industry. From June 18–20, 2020, the 15th Asia Outdoor Show will continue to meet you in the ancient capital of Jinling.