The Green Field Deep Dive – Exploring the Green Mountains
The 2019 Mid-Year Green Mountains Action Awards Ceremony Was Grandly Held at Asia Outdoor
On June 29, 2019, the major event — the 2019 Mid-Year Awards Ceremony of the Green Mountains Action — was held during the Asia Outdoor Trade Show. Leaders such as Ding Lei from the Nanjing Mountaineering Association and Lu Zhikun, CEO of Genghai Technology, attended the ceremony. The event also invited over a hundred green mountains environmental advocates to participate.
The Green Mountains Action is a large-scale nationwide public welfare and environmental project initiated by Green Field. It aims to encourage outdoor enthusiasts to pick up litter discarded in nature and restore the beauty of the environment. Since its first edition in 2012, the “Green Mountains Action” has gone through eight years. With the slogan “Clear the trash and restore the green mountains,” the campaign has involved millions of outdoor enthusiasts.
At the 2019 Mid-Year Awards Ceremony of the Green Mountains Action hosted by Toread, hundreds of attendees witnessed the birth of five annual Green Mountains Ambassadors and ten young Environmental Guardians. Guests on stage shared their journeys in environmental protection. Though the path of conservation is long and challenging, with the participation and support of these environmentally conscious individuals, we believe even more people will join the Green Mountains Action.
During the awards ceremony, Lu Zhikun, CEO of Genghai Technology, announced big news: “Genghai Technology is making a strategic investment in Green Field, injecting new capital and resources into the platform.”
Founded in June 2017, Genghai Technology, leveraging strong technical and product capabilities, launched and operated the well-known domestic outdoor vertical SaaS platform (Genghai). Later, through collaboration with the Toread Group, it evolved from a purely B2B platform into an integrated one that includes a consumer-facing activity content platform (Green Field) and a consumer tool platform (LiuZuJiao / Six Feet).
Lu Zhikun, CEO of Genghai Technology, stated that Genghai Technology will independently operate the two brands, Green Field and LiuZuJiao, and will completely revamp Green Field based on new outdoor market demands and user needs to create a new Green Field adapted to the new era and new outdoor trends.
As the speeches concluded, the grand 2019 Mid-Year Green Mountains Action Awards Ceremony also drew to a close. A new beginning heralds a new future. In the days to come, Green Field will continue to host more meaningful environmental protection activities, and we believe outdoor enthusiasts will continue to support our initiatives.
The future of Green Field is full of promise.