Focusing on supply chain solutions—A fantastic review of the 2nd China "CHAIN" Creation event!
The 【2nd China "CHAIN" Creation – Promotion of Functional Product Supply Chain Solutions】, meticulously crafted by the Asia Outdoor Trade Show, immediately attracted the attention of procurement and development personnel from numerous outdoor brands, sports brands, sportswear, fashion brands, and other cross-industry brands upon its unveiling at the exhibition.
The event was divided into three parts: the China "CHAIN" Creation Premium Exhibition, the Borderless Cooperation Alliance – Supply Chain Integration Showcase, and the Special Seminar – “Textiles Without Borders: Effective Supply Chain Integration to Build an Industry Ecosystem.”
China "CHAIN" Creation Premium Exhibition
The premium exhibition featured carefully selected raw materials, fabrics, and accessories, with participation from design studios and manufacturing companies. Through the display of original works by design studios, raw materials & fabrics, and finished products by ODM enterprises, it showcased the integrated strengths of participating companies in design, material selection, craftsmanship, and manufacturing capabilities across all upstream links.
Meanwhile, the premium exhibition area also concentrated on showcasing selected raw materials, fabrics, accessories, and components from upstream exhibitors, highlighting their unique craftsmanship, outstanding functionality, and innovative designs. This allowed R&D and procurement audiences to directly engage with the supply chain.
Borderless Cooperation Alliance – Supply Chain Integration Showcase
To better promote functional product supply chain solutions, the specially invited Borderless Cooperation Alliance presented a live showcase of supply chain integration during the exhibition. The Borderless Cooperation Alliance emphasizes solving efficiency issues—enhancing organizational efficiency through collaborative organization across the industrial chain, thereby improving product development efficiency, and ultimately enabling brands to sell more while reducing inventory.
The Borderless Cooperation Alliance is an organic structure linking production alliances, technology alliances, ODM alliances, and platform alliances. It includes entities working on nano-heating materials and textile materials, those responsible for clothing design and production, as well as those focusing on brand resource integration and packaging for younger audiences via the internet. Textiles Without Borders is precisely this form of seamless upstream-downstream connection.
Special Seminar
During the exhibition, a special forum was held, bringing together Zhou Juan, founder of the Borderless Cooperation Alliance; Wan Congrong, Chairman of Acome; Yang Jidong, Partner of Kairui Shares; Lü Wei, General Manager of Suzhou Jetnano Technology Co., Ltd.; Li Bo, Founder of Fashion Brand Fengmi Tech; and Cao Yuanyuan, Fashion Designer, to discuss effective supply chain integration and build industry ecosystem solutions for brands.
At the forum, industry leaders shared insights on how to build top-tier product supply chains in the current market environment, and discussed successful experiences in the textile industry, optimized cooperation between brands and suppliers, and supply chain strategies in the outdoor industry. They analyzed industrial chain pressures and, from a professional perspective, interpreted the new opportunities and trends in the future of the outdoor industry supply chain.
Zhou Juan, Founder of the Borderless Cooperation Alliance, General Manager of Piaoyi Textile Co., Ltd., and Chairman of Weiyi Textile Technology Co., Ltd., stated: The original intention of Textiles Without Borders is to truly create good products through co-creation and collaboration. Based on this philosophy, we established production alliances and technology alliances. At the same time, to better sell products, we began collaborating with designers to transform high-quality materials into individual garments, presenting them to customers as finished pieces, which significantly shortens customer decision-making time and allows them to see the final product. In the next 2–3 years, we hope to leverage the Borderless Cooperation Alliance platform and effective supply chain integration to deliver the value of reduced inventory.
Lü Wei, General Manager of Suzhou Jetnano Technology Co., Ltd., mentioned: There is still a significant gap between technology and products. Textiles Without Borders rapidly productizes a technology and, with the help of brands, supply chains, and designer resources, quickly transforms it into a product that consumers can accept and love.
Fashion Designer Cao Yuanyuan said: In terms of design, we initially faced many challenges, but eventually came up with a good solution that achieved a satisfactory effect in assembling and using power banks. Overall, the product—from IWARM’s lighting to the coolness of the buttons—received strong design input.
Wan Congrong, Chairman of Acome, expressed: My understanding of the Borderless Alliance is encapsulated in two words—efficiency, including both production and communication efficiency. At the same time, it solves efficiency issues without boundaries; everyone is a partner, with no distinction between clients and suppliers.
Yang Jidong, Partner of Kairui Shares, shared: Making niche products mainstream—the quality of outdoor products is definitely the highest standard in the industry. How do we empower the highest technical standards and usage scenarios into the mass consumer market? That’s the growth curve we see for the future.
Li Bo, Founder of Fashion Brand Fengmi Tech, mentioned: From great works to great products to great commodities, it’s not just about materials, design, and production—it also requires good marketing selling points.
This China "CHAIN" outdoor industry supply chain strategy-themed event aims to provide successful experience and inject new energy into the formulation of China’s functional product supply chain solutions. The Borderless Cooperation Alliance, from its initial exploration to today’s effective supply chain integration, is precisely such a classic success story.
In the future, the Asia Outdoor Trade Show’s 【China "CHAIN" Creation】 will continue to offer new ideas and open new channels for supply chain enterprises; and provide more efficient and convenient one-stop solutions for outdoor brands to respond quickly and adapt to market changes.
In the new retail era, the core of competition lies in products, but a strong supply chain is the most important constraint to ensuring product competitiveness!
The 15th Asia Outdoor Trade Show, June 18–20, 2020, Nanjing (Xinzhuang) National Exhibition Center
Will continue to bring you the latest on 【China "CHAIN" Creation】!
September 5–8, 2019, Taishan Station—registration is now open!
T: 025-85262696
E: asiaoutdoor@outdoorigin.com
For 365-day online business matchmaking, please add the official Asia Outdoor customer service WeChat—Yuan Yuan: aoexpo