Breaking News: Asia Outdoor + Shanghai IWF International Fitness Expo, a Nationwide Tour Continues to Write a New Chapter!

2020 Asia Outdoor Show—Shanghai Station

7th Shanghai IWF International Fitness Expo

2020/2/29-3/02 Shanghai New International Expo Centre

Nationwide Tour Continues to Write a New Chapter

Against the backdrop of slowing macro GDP growth and economic development, the outdoor market sees dynamic undercurrents. Beyond narrowly defined professional outdoor sports such as mountaineering, skiing, and camping, the popularity of urban leisure outdoor activities continues to rise.

As a benchmark in China and even Asia’s outdoor industry, the Asia Outdoor Show proposes new strategic thinking for the domestic outdoor industry market: leveraging commonalities between industries, organically integrating the outdoor and fitness sectors. At the 2020 7th Shanghai IWF International Fitness Expo, a dedicated outdoor exhibition area has been set up. The goal is to capitalize on the current “fitness boom” to create a more professional urban leisure outdoor segment, stimulate participation at various levels, and extend fitness as an essential part of the entire outdoor industry chain.

The Shanghai IWF International Fitness Expo (hereinafter referred to as IWF SH) is a leading fitness trade show in Asia. Rooted in Shanghai, it brings together the trends, fashion, brands, events, training, and awards of the fitness world along with cutting-edge fields—all in one “exhibition.” It empowers China’s and Asia’s fitness markets. The successful 2019 event attracted 713 exhibiting brands from 64 countries and regions, with nearly 60,000 visitors attending for procurement and business discussions. It also hosted 16 think tank forums, 23 exciting competitions, over 100 fitness activities, and more than 400 training courses, bringing together talents and leaders from all walks of life, as well as fitness enthusiasts of all ages and backgrounds.

The Asia Outdoor Products Exhibition has been rooted in Nanjing for 14 years. Since its inception in 2006, it has developed into a comprehensive platform that showcases new outdoor products, refines brand images, builds distribution channels, fosters business cooperation, and explores industry trends. From a B2B professional exhibition to an outdoor carnival directly engaging end consumers, and then to cross-sector collaboration with the fitness industry, it reinterprets the infinite potential of the outdoor market from a fresh perspective.

Break the Mold, Seize Blue Ocean Opportunities

The overall environment is the same for everyone. As traditional outdoor models undergo tremendous changes, how can one seize opportunities? The key is to break the mold and seek development amid change.

In recent years, consumers have increasingly favored fashionable and trendy outdoor apparel. Major outdoor brands have launched casual series with no restrictions on usage scenarios. Osprey’s new product line is more geared toward everyday use, aiming to engage with customers interested in sporty casual and urban leisure wear.

This shows that the leisure sport outdoor market holds huge potential. To capture opportunities in this blue ocean, one must keep pace with the times and understand the needs of today’s end consumers. Only then can products stand the test of the market.

Linking Fitness, Incubating Innovation

With the awakening of health awareness and rising purchasing power among domestic consumers, fitness is increasingly becoming a new lifestyle. It combines both exercise and social attributes, making it a form of urban leisure outdoor activity.

According to statistics and data compiled by SanTi Cloud Motion, China’s fitness industry output reached 81.6 billion yuan in 2018, while the market concentration CR10 was only 16%, reflecting that China’s fitness industry is still in its growth stage, with no unicorns yet emerging and significant future potential.

According to data from China Merchants Securities, in 2017, the peripheral services market centered around gyms in China—including dining, apparel, and training—accounted for only 10%, indicating vast development opportunities in upstream and downstream industries related to fitness, such as fitness apparel.

Undoubtedly, the fitness industry is an important entry point for the outdoor industry’s expansion. The “fitness boom” has further expanded market demand, with overall membership numbers growing at an average annual rate of 21.34%. According to the 2018 Fitness Expenditure Report by financial app Wacai, the main age group for fitness is 21-30 year-olds, accounting for 62%. This group has both the time and financial means to participate in fitness activities. They not only represent the main consumer force in the fitness industry but are also key outdoor enthusiasts that the outdoor industry needs to focus on cultivating in the future.

As a leader in Asia’s outdoor industry, the Nanjing Asia Outdoor Products Exhibition continues to innovate. In 2020, leveraging the 7th IWF SH, it transforms fitness into another way for the outdoor industry to communicate and engage with users and the market. By perfectly cross-pairing the outdoor sector with current cutting-edge fields, it not only fully engages audiences and meets consumers’ deeper physical and mental needs, but also represents a major innovation in revitalizing the outdoor industry. It enhances participation in the exhibition and achieves the integration and amplification of high-quality resources across industries.

February 29 - March 2, 2020

Shanghai New International Expo Centre

Let’s continue to write a new chapter and make change visible!

Exhibition Hotline: 025-85262696

Email: asiaoutdoor@outdoorigin.com

June 18-20, 2020 

15th Asia Outdoor Show

See you again at Nanjing Xinzhuang National Convention and Exhibition Center

For 365-day online business matchmaking, please add the official Asia Outdoor customer service—YuanYuan WeChat ID: aoexpo