The 2019 Hunan (Autumn) Rural Culture and Tourism Festival was held in Linwu County.

"Splendid Xiaoxiang · Unique Chenzhou · Jade Encounters Linwu." On the morning of October 24, the 2019 Hunan (Autumn) Rural Culture and Tourism Festival opened at the Qingshui Pass Cultural Square on the Qin-Han Ancient Road in Linwu County. Yi Pengfei, Vice Chairman of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference, Secretary of the Chenzhou Municipal Committee, and Director of the Standing Committee of the Municipal People’s Congress, announced the opening. Gao Yangxian, Deputy Director of the Hunan Provincial Department of Culture and Tourism, and Liu Zhiren, Deputy Secretary and Mayor of the Chenzhou Municipal Committee, delivered speeches respectively. Zou Wenhui, Deputy Secretary of the Chenzhou Municipal Committee, presided over the opening ceremony, and Li Hao, Secretary of the Linwu County Committee, gave a welcome speech.

This edition of the Rural Culture and Tourism Festival is themed "Autumn Splendor in Southern Hunan · Kinship Across Hunan and Guangdong," jointly organized by the Hunan Provincial Department of Culture and Tourism and the People’s Government of Chenzhou City, and hosted by the Chenzhou Municipal Bureau of Culture, Tourism, Radio, Television and Sports and the People’s Government of Linwu County. The festival mainly includes an opening ceremony, the "Series of Events in Ancient Southern Hunan," the "Series of Events Showcasing Southern Hunan," and the "Series of Events Highlighting the Charm of Southern Hunan," inviting over 890 experts, travel agents, media representatives, and heads of relevant departments from Guangdong, Guangxi, Jiangxi, and within the province to participate.

The festival has the following features:

First, a rich variety of activities. During the event, more than 10 cultural tourism activities were launched. The opening ceremony featured splendid artistic performances and the release of Linwu tourism products and premium travel routes. The Second Nanling Tourism Development Seminar was held, along with a camping congress, organized tours of premium routes, a microfilm exhibition, the Second Gemstone Culture and Tourism Festival, events such as "Savor Delicacies · Hunt for Fine Jade · Enjoy the Night Market," free tours of Linwu, a special tourism products exhibition, food tasting, and online voting.

Second, deepening cooperation between Hunan and Guangdong. During the event, leaders, guests, experts, scholars, and travel enterprises from both provinces were invited to attend the Second Nanling Tourism Development Seminar. Premium rural tourism routes connecting Hunan and Guangdong were introduced to deepen tourism interaction between the two regions, achieve mutual resource complementarity and win-win cooperation, and promote the development of the Greater Bay Area and the Greater Southern Hunan Cultural Tourism Economic Belt. Meanwhile, more than 30 media outlets were also invited for inspection and coverage.

Third, highlighting regional characteristics. During the festival, Linwu showcased its local features through the comprehensive presentation of Shun culture, dragon culture, jade culture, and Qixi culture. At the same time, the event vividly displayed the regional characteristics of the "Millennium Ancient County · Dragon-Origin Linwu," recreating scenes from the Qin and Han dynasties. Visitors could explore the Qin-Han Ancient Road and experience Qin-Han folk culture, farming culture, market culture, food culture, wedding culture, street culture, tea culture, military culture, and hospitality culture.