Exclusive data released！2020 China RV & Camping Leaders Annual Conference Successfully Held

On January 9, 2020, the 2020 China RV & Camping Leaders Annual Conference, themed “Innovation & Change”, was successfully held at the Beijing Shangri-La. Over 150 industry leaders, corporate elites, and RV family representatives from the RV & camping industry participated in this prestigious gathering and engaged in high-level dialogue. Special thanks to the co-organizers—Lontu RV, Jinghang RV, SADIE RV, Jiangsu Sanqiao Intelligent Technology Co., Ltd., RIVER RV, and Lingyang Auto—for their strong support of this event.

It is reported that the 2020 China RV & Camping Leaders Annual Conference was hosted by 21st Century RV, aiming to invite industry leaders, corporate elites, and academic groups across the entire industry chain for in-depth dialogue. The conference explored the macro development trends and overall industry landscape of RV & camping, and through keynote speeches by corporate leaders, sought to identify development paths for RV & camping businesses.

Leaders’ Summit Dialogue

Exploring Business Development Paths

At the Leaders’ Annual Conference, Wang Jidong, Founder and CEO of 21st Century RV, along with Ge Xin, Vice President of ENNOV Group Co., Ltd., and five other corporate leaders and academic experts, explored the key development paths of RV & camping enterprises through keynote speeches. Discussions covered the macro environment of the RV & camping industry, corporate brand strategy, channel layout, content marketing, and capital utilization, all aimed at supporting the growth of the RV & camping sector.

Wang Jidong, Founder and CEO of 21st Century RV, in his keynote speech “China RV Market White Paper & Industry Data Release”, analyzed the macro political, economic, and industry development context of the RV & camping sector. Based on big data and AI analysis, he summarized the online user attention model for RVs.

Wang Jidong, Founder and CEO of 21st Century RV

According to the industry data released by Wang Jidong, in 2019, there were 14.49 million online users searching for “RV” in China. The top provinces and cities in RV interest were Guangdong, Jiangsu, and Beijing. The age group most interested in RVs was primarily between 31 and 40 years old. Among vehicle types, the most purchased were Class B and Class C motorhomes, accounting for 39.5% and 31.1% respectively. The most popular price range for RVs was between 200,000 and 300,000 RMB. RV & camping businesses can make informed decisions based on this data.

Ge Xin, Vice President of ENNOV Group Co., Ltd., shared her topic “Chinese Manufacturing Upgrading: How to Build a Corporate Brand Strategy”. Using ENNOV as a case study, she discussed how RV manufacturers should develop corresponding brand strategies during transformation and upgrading.

Ge Xin, Vice President of ENNOV Group Co., Ltd.

Lu Peng, General Manager of Yutong RV, shared his topic “Channel Empowerment: The Market Significance of Distribution Channel Construction”. Using Zhengzhou Yutong Bus Co., Ltd.’s Special Vehicle Branch as an example, he explained how RV companies should scientifically plan distribution channels based on the distribution of target users, establish comprehensive channel networks, and deliver quality products to end consumers.

Lu Peng, General Manager of Yutong RV

Liu Zhiguo, Associate Professor at the Industrial Design Department of Tsinghua University’s Academy of Arts & Design, shared his topic “An Introduction to Styling Design & Spatial Ergonomic Design”. He discussed how industrial human factors design can be applied in RV manufacturing to enhance user comfort within limited RV space.

Liu Zhiguo, Associate Professor,

Industrial Design Department, Tsinghua University Academy of Arts & Design

Han Lu, Co-founder and Chief Content Officer of “Laosiji”, shared his topic “Content is King: How to Precisely Connect with Users”. He focused on how the RV industry can effectively engage with target users through content operations in the internet era.

Han Lu, Co-founder and Chief Content Officer,

“Laosiji”

Fu Sheng, Director and General Manager of Investment Banking at Founder Securities, shared his theme “Driving Industry Development through Capital”. He analyzed how the RV & camping industry, as an emerging sector in China, can leverage capital to create new business models and fulfill people's aspirations for high-quality RV & camping life.

Fu Sheng, Director and General Manager of Investment Banking, Founder Securities

Xiao Heping, Chairman of Jiangsu Sanqiao Intelligent Technology Co., Ltd., introduced his company as follows: Jiangsu Sanqiao Intelligent Technology is one of the key enterprises under the Joel Group. Established in 2014, it is a large-scale manufacturer of organic glass for new energy vehicles, producing 130,000 sets of automotive parts, 30,000 RV doors/windows, 100,000 RV seats, 300,000 car fridges, 12,500㎡ of helicopter organic glass, 100,000㎡ of high-end architectural organic glass, and over 500 sets of precision molds annually. It is a comprehensive tech enterprise with diverse technologies, multiple categories, and high-end new materials.

Xiao Heping, Chairman of Jiangsu Sanqiao Intelligent Technology Co., Ltd.

Xiao Heping, Mr.

“Journey Across Asia and Europe” – Five Years of RV Travel by the RV Family

The Most Comprehensive Experience Summary

At the RV & Camping Leaders Annual Conference, Li Hua, Market Director of 21st Century RV, launched two books: Journey Across Asia and Europe and RV Family. Both books are published by 21st Century RV. Journey Across Asia and Europe summarizes the stories and experiences of a five-year RV journey across Asia and Europe organized by 21st Century RV. RV Family compiles wonderful moments from the travels of RV enthusiasts on the 21st Century RV platform. According to Lin, a professor from the Tourism College of Chengdu University who had early access to the books, “These books are highly practical, filled with interesting stories, and offer significant reference value for other RV travelers planning future domestic and international journeys.”

Li Hua, Market Director of 21st Century RV

At the RV Camping Leaders Annual Conference, Li Jian, Vice General Manager of 21st Century RV, unveiled the new version of the "21st Century RV" app. The "21st Century RV" app is a well-known online communication platform for RV and camping tourism in China. It meets the needs of RV enthusiasts by helping them find campsites during their travels and share travel stories and experiences, attracting a large number of loyal users. To further enhance the user experience, the product team of the "21st Century RV" app continuously updates its functional modules and usage processes, regularly releasing new versions of the product. The latest version was launched at this industry annual conference.

Mr. Li Jian, Vice General Manager of 21st Century RV

During the corporate forum and RV enthusiast forum sessions, representatives from RV companies—Mr. Ke Chuandeng of Revo RV, Mr. Huang Jian of Safari RV, Mr. Fu Xuebin of Lingyang Automobile, and Mr. Zhao Kai of Huichengxinda RV—along with RV enthusiast representatives from Sprout RV Travel, Big Face Cat, and Free Spirit, engaged in in-depth discussions on how the RV and camping industry can innovate and evolve in 2020.